Niigata content-led SEO and Instagram firm with published monthly pricing
About Shirokara
Shirokara Co., Ltd. (株式会社シロカラ) is an SEO and social media company in Chuo-ku, Niigata City, incorporated on 7 September 2020 with capital of 1 million yen. Its president and representative director is Akira Ogura, who also acts as the company's SEO director. It is a founder-led operation with about one full-time employee.
Ogura's background is the main credential. He has directed SEO and site management for a newspaper company, an animal hospital, a music agency, a game company and a dental clinic. He also runs the company's own Niigata tourism media site, which ranks first for many keywords, and a Niigata food Instagram account with about 48,000 followers. Registered business lines are media operation, website production and operations support, SNS operation, SNS promotion and web marketing support.
The SEO philosophy is content first. Its view is that article quality matters more than links or design alone, that sales and conversions matter more than position, and that mass-produced AI articles should be avoided; all its top-ranked articles are original writing. It does not guarantee rankings. The consulting service includes internal and external audits, competitor and market research, keyword research, improvement reports, access log analysis, daily ranking checks on every article and writing guidance. A fuller option builds and maintains an SEO site with new articles each month. Shirokara has also published many area SEO guides for towns across Niigata Prefecture.
The Instagram service is offered only to businesses in Niigata Prefecture. It covers account concept and strategy, competitor research, planning, on-site photography and editing, posting, Stories and replies to comments and messages. The process runs from a free 30-minute Zoom or in-person consultation to an in-person meeting before signing, a planning session within a week and a first post within a month. Fees are quoted by email, and payments can be split across the contract term.
SEO prices are published and include tax. Consulting costs 88,000 yen a month. SEO site production starts at 110,000 yen a month, rising to 275,000 yen with five articles a month and 440,000 yen with ten. Standalone articles cost 44,000 yen each, with a minimum of three a month.
Around two dozen third-party articles have listed Shirokara among Niigata SEO or Instagram providers. No dental clients or dental results are published. A Niigata dental clinic could use its town-level SEO content and Instagram production, but should ask directly about the earlier dental project.
Shirokara's Website
Shirokara at a Glance
| Founded | 2020 |
|---|---|
| Team size | About 1 employee |
| Headquarters | Niigata (Chuo-ku), Niigata, Japan |
| Leadership | Akira Ogura (President, Representative Director and SEO Director) |
| Languages | Japanese |
| Pricing | Tax included: SEO consulting 88,000 yen per month; SEO site production basic 110,000 yen per month, standard 275,000 yen (5 articles), premium 440,000 yen (10 articles); articles 44,000 yen each (minimum 3 per month); add-on articles 33,000 yen each. Instagram quoted individually. |
| Contracts & reporting | No ranking guarantees; Instagram: free 30-minute consultation, in-person meeting before contract, first post within 1 month, payment by bank transfer in a lump sum or instalments over the contract term (e.g. 6 instalments for 6 months). |
| Tools & partnerships |
Dental Marketing Services
- SEO consulting
- internal and external SEO audits
- keyword and competitor research
- SEO content writing
- SEO site production and maintenance
- daily rank tracking
- access log analysis
- Instagram account management with on-site photography
- SNS promotion
- website production
Why Dentists Choose Shirokara
- Founder has handled SEO for a dental clinic
- Runs Instagram accounts, including shooting and editing
- Area SEO guides for Sanjo, Ojiya, Kashiwazaki and more
- Niigata City office in Chuo-ku
- Also runs its own web media sites
Key Strengths
- Runs SEO for dental clinics targeting local town searches
- Manages clinic Instagram accounts, including shooting and editing posts
- Builds clinic websites designed to support local search rankings
- Promotes clinics on social media to reach nearby patients
How the DSA Score Breaks Down
Points earned: 18.4 of 100 (profile 23 × 0.8 + client feedback 0). DSA Score: 84/100
Where Shirokara Is Listed
Questions Dentists Ask About Shirokara
Has Shirokara worked on dental SEO?
The founder, Akira Ogura, has directed SEO and site management for a dental clinic's website. The clinic is not named and no results are published.
What does SEO cost?
SEO consulting is 88,000 yen a month including tax. SEO site production starts at 110,000 yen a month, with plans that add 5 or 10 articles a month.
Do they guarantee rankings?
No. Search algorithms change, so they do not promise positions, and they focus on original content and conversions.
Can they run a clinic's Instagram?
Yes, for businesses in Niigata Prefecture. The service includes planning, on-site photography, editing, posting, Stories and replies to comments and messages.
How quickly does an Instagram account go live?
A planning meeting is held within a week of signing, and the first post goes up within a month, depending on production.
Reviews of Shirokara
No reviews on this site yet. Have you worked with Shirokara? Your review helps other dentists choose.