Charlotte dental marketing, branding and business-coaching firm for start-ups, acquisitions and groups
About Venture Practices
Venture Practices LLC is a Charlotte, North Carolina company at 5416 Pepperdine Drive. It combines dental marketing with business coaching. Founder Ben Shaver leads the firm, and its leadership also includes James McGarvey, who has a background as a private practice COO and CFO. A support team covers client success, operations, marketing consulting, social media account management, and accounting and finance. Shaver has appeared on a Dentaltown-hosted podcast, where he was introduced as founder of Dental Inbound, a dental advertising company formed in 2010.
The firm's work is organised around stages in a practice's life: new start-ups, acquisitions of existing offices, growth of established practices, and multi-location groups. Marketing services include brand identity and positioning, website design, SEO with local listings and review management, and Google and Meta ads. They also run YouTube and streaming TV video, direct mail, retargeting, email, referral programmes and social media. Coaching covers leadership, hiring and retention, and team communication. Assessments use the Innermetrix platform, and a Claritas lookup tool supports demographic research for start-ups.
The Greenlight OS programme bundles marketing with CFO-level monthly guidance on patient value, chair use and overhead. It also covers operational help with front-desk conversion, scheduling and patient reactivation. Multi-location clients begin with a four-hour 'Practice Pulse' session with four to six leaders, which produces a plan that usually spans 90 days. Progress is tracked on a KPI dashboard covering new patients, acquisition cost, net growth and retention, plus a scorecard reviewed weekly.
Its case studies cover several dental clients. Williams Dental and Osborn Dental were each reaching about 30 new patients a month within four months of opening. Happy Teeth Pediatric grew to more than 30 staff, three doctors and almost $3 million in yearly revenue within 18 months, then added two locations in year three. After acquisitions, Colonnade Dental gained 20+ new patients in month one, and Magnolia Dentistry raised treatment acceptance by 28 percent. Client logos include Shelby Dental Care, Kings Mountain Family Dentistry, Riley Family Dentistry and Foothills Dental. Testimonials come from Landmark Dentistry and several named dentists.
Pricing is unusually open. The all-inclusive Greenlight OS retainer is $4,950 a month, offered to one practice per area. Multi-location programmes cost $36,000 to $150,000 a year in fractional fees, or $9,000 to $36,000 a quarter for initial steps. Coaching-only work for groups with in-house marketers costs less. No minimum term is published. Clients stay more than five years on average. The firm fits owners who want coaching and financial oversight along with marketing, more than those looking only for SEO.
Venture Practices' Dental SEO Page
Venture Practices at a Glance
| Team size | Small team (seven people named) |
|---|---|
| Headquarters | Charlotte, North Carolina, USA |
| Leadership | Ben Shaver (Founder); James McGarvey (Private practice COO/CFO, leadership); Ashley Wells (Client Success Manager); Drenushe Chanka (Operations Manager); Brittney McDowell (Marketing Consultant); Ashley Moore (Account Manager/Social Media); Katie Finneran (Accounting and Finance) |
| Languages | English |
| Pricing | Greenlight OS all-inclusive retainer $4,950/month, one practice per area. Multi-location: $36K-$150K a year in fractional fees, or $9K-$36K per quarter for initial steps; coaching-only engagements cost less. One-time fees or retainer options. |
| Contracts & reporting | No minimum term published. Multi-location work starts with a four-hour Practice Pulse discovery session and a plan that usually runs 90 days. KPI dashboard (new patients, acquisition cost, net growth, retention), weekly scorecard reviews and monthly financial review. Complimentary assessment offered. |
| Tools & partnerships | Innermetrix assessments; Claritas demographic lookup; Google Ads; Meta Ads; YouTube; Google Business Profile; Yelp; CRM evaluation and implementation; Calendly |
Dental Marketing Services
- Dental branding and brand experience programme
- website design
- SEO, GEO and AEO
- local listing and review management
- Google and Meta ads
- YouTube and streaming TV video
- direct mail
- retargeting
- email and referral programmes
- social media
- start-up and acquisition marketing
- multi-location marketing
- dental business, leadership and team communication coaching
- CFO-level financial guidance
- recruitment
Practice Types They Work With
- Dental start-ups
- practice acquisitions
- multi-location dental groups
- pediatric dentistry (client case study)
Dental Clients & Results
- Williams Dental: about 30 new patients per month (within 4 months of start-up)
- Happy Teeth Pediatric: 30+ staff, 3 doctors and almost $3M annual revenue (within 18 months), two more locations in year 3
- Osborn Dental: about 30 new patients per month (by month 4)
- Colonnade Dental: 20+ additional new patients and about 90% of new-patient calls converted (first month)
- Magnolia Dentistry: 20+ additional ideal patients and treatment acceptance up 28% (by month 3)
Dental Practices They Have Worked With
- Williams Dental
- Happy Teeth Pediatric
- Osborn Dental
- Colonnade Dental
- Magnolia Dentistry
- Shelby Dental Care
- Kings Mountain Family Dentistry
- Riley Family Dentistry
- Foothills Dental
- Landmark Dentistry
Why Dentists Choose Venture Practices
- Published pricing
- Built for dental startups
- Business coaching as well as marketing
- Help after buying a practice
- Ask for named references
Key Strengths
- Lender-ready business plan and projections for dental startups
- Analyses local demographics and competition before a new practice opens, including a free tool
- Uses DISC and values assessments to shape a practice owner's leadership style
- Partners with a CFO to build a practice financial roadmap with monthly financials and ROI tracking
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Venture Practices Is Listed
Questions Dentists Ask About Venture Practices
Does Venture Practices publish its prices?
Yes. The Greenlight OS retainer is $4,950 a month. Multi-location programmes run $36,000-$150,000 a year, or $9,000-$36,000 a quarter for initial steps.
Can they help me open a new dental practice?
Yes. Start-up marketing is a core service. Their case studies show new practices such as Williams Dental and Osborn Dental reaching about 30 new patients a month within four months.
Do they work with practices bought from another dentist?
Yes. They offer acquisition marketing. Published examples include Colonnade Dental and Magnolia Dentistry, which gained 20 or more new patients within the first three months.
Is it only marketing, or also business coaching?
Both. They offer leadership, team communication and dental business coaching, along with CFO-level monthly financial guidance under the Greenlight OS programme.
Will they work with my competitors?
Their growth programme is one retainer with one exclusive relationship per area.
Reviews of Venture Practices
No reviews on this site yet. Have you worked with Venture Practices? Your review helps other dentists choose.