Canberra small-business agency for Google Business Profile, Meta setup and review management
About Small Business Digital
Small Business Digital is a Canberra marketing business at Level 1, 33 Allara Street in the city centre. The trading name belongs to Chatbot Agency Pty Ltd, and it serves small businesses in the ACT and New South Wales. It has no dental or healthcare page and does not mention dental clients, but much of its work centres on the local search and review tools that practices rely on.
Mike Hillsdon is CEO and the adviser clients work with. He is a digital adviser with more than 30 years in software, digital marketing and small business strategy, and he delivered over 500 hours of advisory work in the previous 12 months. The business gives its own online experience as both 28 and 30 years.
Its Google Business Profile service covers claiming and verifying listings, consistent name, address and phone details, correct categories and service areas, and advice on reviews and content. Setup happens in a live Zoom screen share, so the client keeps ownership of every account and does not hand over passwords. The two one-off packages are Local Matrix at A$399 and Local Matrix+ at A$699, which adds Google Analytics, a YouTube channel and a LinkedIn page. Invoices are paid before onboarding.
Reputation management runs on the smefindr platform, which bundles review requests, listings across more than 50 directories, social scheduling, a shared inbox, referrals and web chat. Monthly plans cost A$440, A$550 or A$660 with a setup fee of about A$600 and a three-month minimum term. Training is one hour a month for the first three months, then one hour a quarter. Birdeye is also used for review work. Other offers include Meta Business Manager audits, Messenger chatbots, mobile-first websites, AI-assisted content plans and a managed plan with four hours of help each month.
Smaller jobs are priced openly: projects start at A$599, and troubleshooting or strategy work costs A$300 an hour. Eligible ACT and NSW businesses can also book four hours with Hillsdon through the Digital Solutions Program for a A$45 administration fee paid to Realise Business.
The business suits sole traders and small practices that want to set up and keep control of their own Google and Meta assets rather than outsource everything. No client reviews, case studies or named clients are published, so a practice should ask for examples before signing up.
Small Business Digital's Website
Small Business Digital at a Glance
| Headquarters | Canberra, Australian Capital Territory, Australia |
|---|---|
| Leadership | Mike Hillsdon (CEO) |
| Languages | English |
| Pricing | Google Business Profile: Local Matrix A$399 and Local Matrix+ A$699 (one-off). Reputation management: A$440, A$550 or A$660 per month plus about A$600 setup. Projects from A$599. Troubleshooting and strategy A$300 per hour. Digital Solutions Program: A$45 administration fee for four hours of advice (eligible ACT and NSW businesses). |
| Contracts & reporting | Reputation management has a three-month minimum term. Invoices are paid before onboarding. Onboarding runs by Zoom screen share without sharing passwords. Training is one hour a month for the first three months, then one hour per quarter. Managed services include four hours of help per month. Free 15-minute discovery call. |
| Tools & partnerships | smefindr reputation platform; Birdeye; Zoom; Calendly |
Dental Marketing Services
- Google Business Profile audit, setup and optimisation
- NAP consistency and category set-up
- review management and review request campaigns
- directory listings
- Meta Business Manager audit and setup
- Facebook ads management
- Messenger chatbots and AI web chat
- mobile-first websites
- AI-assisted 12-week content planning
- social media strategy
- one-to-one and group training
Why Dentists Choose Small Business Digital
- Google Business Profile audit and setup service
- Offers online reputation management
- Builds Messenger chatbots for lead capture
- Managed plans include four hours of monthly support
- Office on Allara Street, Canberra city
Key Strengths
- Audits a practice's Meta Business assets and access roles for security gaps
- Builds mobile-first practice websites as Progressive Web Apps for patients on phones
- Uses AI tools to plan a 12-week content calendar of practice posts
- Starts with a free 15-minute Zoom discovery session with the practice
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Small Business Digital Is Listed
Questions Dentists Ask About Small Business Digital
Does Small Business Digital work with dental practices?
It does not mention dentistry or name any clients. Its services focus on local businesses with a physical address, which covers the Google Business Profile and review tools most practices use.
How much does a Google Business Profile setup cost?
The Local Matrix package is A$399 and Local Matrix+ is A$699, both one-off. The higher tier adds Google Analytics, a YouTube channel and a LinkedIn business page.
Is there a minimum contract for review management?
Yes. The reputation management plans run for a minimum of three months, at A$440, A$550 or A$660 a month plus a setup fee of about A$600.
Will we keep ownership of our Google and Facebook accounts?
Yes. Setup is done in a live Zoom screen share, all assets are linked to the client's own accounts and no login details are stored.
Who will we be working with?
Mike Hillsdon is CEO and adviser. He has more than 30 years in software, digital marketing and small business strategy.
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