Bright Crayon Marketing Reviews & Agency Profile

About Bright Crayon Marketing

Bright Crayon Marketing, LLC is a small marketing business south of Charlotte, North Carolina. It is based in Waxhaw, in the South Charlotte area. Owner Rachel Gerstner set it up in 2014. Before that she worked for several years as a dental assistant and then as a clinical dental hygienist. She grew up in a family of artists, designers and musicians and holds a degree in applied sciences. She realised her design and marketing skills could help practices, and that she has applied dental marketing methods in dental offices and in businesses such as law firms. The firm works with companies along the East Coast.

Its services are branding, web design, business photography, review management, SEO and social media management. The SEO service is aimed at dental, legal and contractor businesses, but is open to any business. It covers organic and paid search. Monthly work includes content curation, local directory listings, pay-per-click management, keyword research and a monthly report. Extra options are business verification, reputation management and SEO audits. The firm treats SEO as a long-term effort and watches factors including website age, location, business verification, social presence, reviews, content, technical set-up and paid ads.

Websites are mobile responsive and built with SEO in mind, and can include blogs, social feeds or online shops. Clients own their websites once the work is finished. It can photograph a practice's team and premises to give the site real images instead of stock photos. Branding starts with a short phone call and a first round of designs, and ends with logo files and brand guidelines meant to last for years.

Dental evidence is thin, apart from the founder's clinical background. The web design page includes an image labelled as dental office web design in North Carolina, but there are no named dental clients, portfolio entries or case studies. Two unnamed testimonials praise Rachel's business advice, logo work, website building and creativity. Her achievements include published product photography, social media awards won for clients and public speaking on digital topics.

The firm has more than ten years of marketing and business development experience, with clients from startups to multi-million-dollar companies. No prices or contract terms are published. Enquiries go through a callback form, which gets a reply within 48 business hours, or by phone or email. It would suit an independent practice that wants one local contact who understands clinical work and can handle branding, photography, the website and search together. There are no third-party reviews.