Liverpool full-service agency pairing SEO and paid media with cost-per-lead campaigns
About Activate Digital
Activate Digital is a digital marketing agency working from Suite 4, Church House, 1 Hanover Street, in Liverpool city centre. It started in 2017. It has a compact in-house team led by CEO Jon Saunders, with Edward Robinson as finance director and Mike Clarke as sales director, plus a project manager, senior copywriter, lead web developer, SEO and social executive, biddable media manager, digital designer and press photographer. Headcount is in the 2 to 49 range.
The agency frames every project around an attract, convert and retain model. On the attract side it runs organic search, paid search, paid social and lead generation. To turn visits into enquiries it builds websites, bespoke software and landing pages, and it offers CRO and UX work, remarketing and chatbots. Email marketing handles retention, and a support arm covers domains, hosting, maintenance and security. Paid campaigns run on Google, Bing, Amazon, Meta, X, Reddit and Taboola, and sites are mostly built on WordPress or Laravel.
There is no dental or healthcare page, and no dental practice appears in its case studies. What a practice would actually buy here is general local and on-page SEO, a conversion-focused website, and the lead generation service. That service uses fixed cost-per-lead pricing, checks lead quality with the client's own team before scaling, and pushes enquiries straight into a CRM. Calls are tracked with CallRail, behaviour with Mouseflow heatmaps, and reporting runs through Google Analytics, Tag Manager and Raven Tools. Most of its lead generation history sits in legal claims, property investment and consumer finance.
Its work covers CONNECT Aviation, Sunday Treat, City Explorer Liverpool, TK Property Group, Stage Security, iDuct, Hutcheon Law and Intelligent Scaffolding. CONNECT Aviation uses Activate as its chosen digital agency for web development and wider marketing. Other clients include The Bentley Liverpool, Joloda Conveyor Services and Auto Extract Systems.
Feedback is limited but consistent. The agency holds a 5.0 Google rating from nine reviews, and reviewers describe using the team for several years for their website and SEO. Named staff such as Jon, Mark and the chief designer Laura come up for personal service.
Prices are not published. The minimum budget is under 1,000 US dollars, and lead generation is sold on a per-lead basis so clients can set volume and work out return. A free initial consultation is offered by phone. The setup suits a small independent practice in the North West that wants one local supplier for its website, SEO and paid patient acquisition, rather than a dental specialist.
Activate Digital's Website
Activate Digital at a Glance
| Founded | 2017 |
|---|---|
| Team size | 11 people (2-49 employee range) |
| Headquarters | Liverpool, England, UK |
| Leadership | Jon Saunders (CEO); Edward Robinson (Finance Director); Mike Clarke (Sales Director) |
| Languages | English |
| Pricing | No published prices. Minimum budget under $1,000. Lead generation is sold on a fixed cost-per-lead model. Free initial consultation. |
| Contracts & reporting | Lead quality is assessed with the client before campaigns scale; transparent reporting with CRM integration. No contract length published. |
| Tools & partnerships | WordPress; Laravel; Google Ads; Microsoft Bing Ads; Meta Ads; Taboola; Outbrain; Reddit Ads; CallRail; Mouseflow; Google Analytics; Google Tag Manager; Raven Tools; Mailchimp; SendGrid; LiteSpeed hosting; Better Stack; Sentry |
Dental Marketing Services
- Local and on-page SEO
- PPC on Google and Bing
- paid social
- cost-per-lead lead generation
- website design and development
- landing pages
- CRO and UX
- remarketing
- chatbots
- email marketing
- web hosting and maintenance
Why Dentists Choose Activate Digital
- Office in Church House on Hanover Street, Liverpool
- Lists lead generation as a core service
- Builds chatbots for client websites
- Offers CRO and UX work alongside SEO
- Lists $25 to $49 hourly rates on GoodFirms (Activate Digital)
Key Strengths
- Adds chatbots to practice websites to answer patient questions out of hours
- Builds landing pages and remarketing campaigns to recapture undecided patients
- Runs lead generation campaigns that bring new patient enquiries to practices
- Improves practice website conversion with CRO and UX work
How the DSA Score Breaks Down
Points earned: 36.5 of 100 (profile 27 × 0.8 + client feedback 14.9). DSA Score: 87/100
What Clients Say About Activate Digital
- 4 on Google
Clients Most Often Praise
- Dental website design 2
- Higher Google Maps & local rankings 1
In ShortSmall set of Google reviews from long-term clients, several citing multi-year relationships.
Long-standing client who has worked with the agency for around ten years or more.
See it on designrush.comAnn Meek has used Activate Digital for several years for their website and SEO campaign.
See it on designrush.comUsed the agency to design, build and refresh several company websites.
See it on designrush.comShow 1 more client review
- Jonathan Wheat: A creative agency that has been very happy partnering with Activate Digital for over a year. Google, 24 October 2023
Where Activate Digital Is Listed
Questions Dentists Ask About Activate Digital
Does Activate Digital have dental marketing experience?
They have no dental or healthcare page and no dental case studies. Their work is in aviation, legal, property, leisure and similar sectors.
How does their lead generation pricing work?
They sell lead generation on a fixed cost-per-lead basis, so a client chooses how many leads it wants. Lead quality is tested with the client's team before campaigns scale up.
Can they track phone enquiries from patients?
Their lead generation uses CallRail for call tracking, alongside Google Analytics, Tag Manager and Mouseflow. Leads can be passed directly into a CRM.
Who runs the agency?
Jon Saunders is CEO, Edward Robinson finance director and Mike Clarke sales director. The team also includes an SEO and social executive and a biddable media manager.
What do existing clients say?
They hold a 5.0 Google rating from nine reviews. Reviewers mention working with them for several years on websites and SEO.
Reviews of Activate Digital
No reviews on this site yet. Have you worked with Activate Digital? Your review helps other dentists choose.