Lille gamification platform building branded games, playable ads and first-party data campaigns
About Adictiz
Adictiz is a Lille company based at EuraTechnologies, the city's technology campus, that sells a gamification platform to marketing teams. Rather than a search agency, it is closer to a software and campaign studio: brands use it to build games, quizzes and contests, push them through paid media, and capture contact data from players. The team has 49 staff (some listings give a band of 50 to 99 employees), and 2024 revenue was about 4.7 million euros.
Adictiz was founded in 2009 by Charles Christory, who was chief executive in 2018. That year the French media group Webedia took a majority stake, with terms undisclosed. Adictiz ran more than 3,000 game campaigns for brands in 2017, and roughly forty staff stayed in Lille while sales moved to Webedia's offices near Paris.
The current platform has more than 65 game mechanics and formats. Playable Webpage experiences sit on a subdomain or are embedded by iframe; Playable Ads run as programmatic display through DV360; Playable InStore runs on kiosks at the point of sale; and Playable App works inside mobile apps. The workflow has four steps: create the scenario, buy media on social, programmatic or email, collect declared and behavioural data under GDPR, then segment audiences on more than 30 criteria and send targeted messages. Data can be passed to CRM tools such as HubSpot and Salesforce. The company also offers Google Ads campaigns, but has no SEO offer.
For a dental practice, the relevance is narrow. A clinic group running a whitening or check-up promotion could use a contest or quiz to grow an opt-in contact list, but Adictiz does not offer local search, Google Business Profile or website optimisation work, and none of its named clients is a healthcare provider. Its client list leans toward large consumer brands: testimonials come from SNCF Connect, Galeries Lafayette and Credit Agricole, and its portfolio includes campaigns for Qonto, Uber Eats, Orange, Carrefour, La Francaise des Jeux and Nickel, among others. More than 200 brands use the platform.
On review sites, a single Capterra review from a banking user rates the product 4 out of 5, praising support and understanding of needs while asking for better layout adaptation across devices. The four 5-star reviews on La Fabrique du Net are written by Adictiz staff and describe the workplace rather than client results. The minimum project is 1,000 euros, with typical playable-ad projects of 8,000 to 12,000 euros. Platform pricing is not published, and prospects are directed to book a demo.
Adictiz's Website
Adictiz at a Glance
| Founded | 2009 |
|---|---|
| Team size | 49 employees (some listings say 50-99) |
| Headquarters | Lille, Hauts-de-France, France |
| Leadership | Charles Christory (founder and CEO as of 2018); Eric Baneton (CTO); Audrey Edart (CMO); Marc Beaumont (sales director) |
| Languages | French; English; Spanish |
| Pricing | Platform pricing not published (demo on request). 1,000 euro minimum and typical playable-ad projects of 8,000 to 12,000 euros (median 8,000 euros); entry budgets from 1,000 euros for CRM, 5,000 euros for advertising and 10,000 euros for digital marketing. |
| Tools & partnerships | DV360; HubSpot; Salesforce; Google Ads; SaaS platform with 65+ game mechanics |
Dental Marketing Services
- Gamified contests and quizzes on landing pages
- playable display ads via DV360
- in-store kiosk games
- in-app game campaigns
- GDPR-compliant first-party data collection
- audience segmentation and CRM integration
- Google Ads campaigns
Why Dentists Choose Adictiz
- Running since 2000
- Interactive campaign specialists
- 49-person team
- Missions €8,000-€12,000
- Engagement-led marketing
Key Strengths
- Creates interactive games or quizzes to engage patients on social media
- Collects GDPR-compliant first-party data from campaigns to grow patient contact lists
- Feeds patient leads from campaigns into CRM tools such as HubSpot or Salesforce
- Offers conversion rate optimisation to turn practice site visitors into patient enquiries
How the DSA Score Breaks Down
Points earned: 28 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 86/100
Where Adictiz Is Listed
Questions Dentists Ask About Adictiz
Does Adictiz offer SEO for dental practices?
No. They do not offer an SEO service. Their offer is a gamification platform for contests, quizzes and playable ads, plus related media buying and data collection.
How could a dental clinic use their platform?
A clinic could run a game or quiz around a promotion to collect opt-in contact details under GDPR and send them to a CRM. They do not handle local search rankings or Google Business Profile.
What size of clients do they usually work with?
Named clients are large consumer brands such as SNCF Connect, Galeries Lafayette, Credit Agricole, Orange and Carrefour. No healthcare providers are named.
What does a campaign cost?
Platform prices are not published and a demo is required. The minimum is 1,000 euros, with typical playable-ad projects between 8,000 and 12,000 euros.
Who owns Adictiz?
The Webedia group took a majority stake in the company in 2018. Financial terms were not disclosed.
Reviews of Adictiz
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