Cleveland media company and marketing agency behind cleveland.com, with healthcare campaigns
About Advance Ohio
Advance Ohio is the marketing and media business behind cleveland.com and The Plain Dealer, operating from 4800 Tiedeman Road in Cleveland. It belongs to the Advance Local group, with copyright held by Advance Local Media LLC, and it has a strategic alliance with Advance Local and Condé Nast. The company took its current name in January 2016, when the Northeast Ohio Media Group rebranded under then-president Tim Knight and shifted towards selling marketing services beyond its own news pages. Chris Quinn is now President and Editor.
The agency sells campaign strategy, content and creative development, plus a menu of channels: digital display, video, search engine marketing, SEO, content marketing, social media, email and print. A data and insights arm handles analytics, optimisation and audience enhancement. Its assets include first-party data on more than 80 million devices, roughly 5.5 million cleveland.com users, more than 1.7 million social followers and over 424,000 newsletter and alert sign-ups.
Healthcare is one of seven industry specialisms, alongside education, travel, cannabis, finance, retail and recruitment. Its healthcare work includes analysing diagnostic and procedure data by region to judge market share, and using first-party consumer data and provider targeting for patient acquisition. It splits offers into hospitals and health systems, practices and clinics, seniors and home health, and public health, with practices getting targeted, cost-efficient plans. A specialist team of strategists, data analysts, digital staff and designers runs the work.
For dentists, the most direct evidence is a case study titled Combining Search and Display for Local Dentist. It paired search ads with display ads geo-targeted around the office, using cleveland.com as a main placement backed by a programmatic network; no results are published. Dr. DeVor, DDS saw patient flow more than double in under a year after using the agency's digital services. Another healthcare case, for Inspire Autism, saw three locations reach patient waitlists after a patient acquisition campaign.
The agency also publishes research. A Q4 2023 survey of Ohio patients found that 73 percent look for provider or procedure details on a practice website and 64 percent rely on that site before booking, while about a third of people aged 42 and over notice practice ads on social media.
This model suits Cleveland-area practices that want broad local reach through news-site display and search together, rather than a narrow organic SEO service. Prices are quoted per project and no contract terms are published.
Advance Ohio's Website
Advance Ohio at a Glance
| Headquarters | Cleveland, Ohio, USA |
|---|---|
| Leadership | Chris Quinn (President and Editor) |
| Languages | English |
| Pricing | Not published; quoted per project |
| Tools & partnerships | First-party data on 80M+ devices; programmatic display network; cleveland.com and The Plain Dealer inventory; Advance Local and Condé Nast alliance |
Dental Marketing Services
- Geo-targeted search engine marketing
- local display advertising on cleveland.com and programmatic network
- SEO
- content marketing
- social media marketing
- video
- email marketing
- print advertising
- audience data and analytics
Practice Types They Work With
- general dentistry
Dental Clients & Results
- Dr. DeVor, DDS: patient flow more than doubled (under one year)
- Local dentist: combined geo-targeted search and display campaign (no metrics published)
- Inspire Autism: three locations reached patient waitlists after campaign launch
Dental Practices They Have Worked With
- Dr. DeVor, DDS
Why Dentists Choose Advance Ohio
- Part of Advance Healthcare, a national healthcare marketing agency
- Healthcare page cites a case study for a local dentist
- Linked to Greater Cleveland's most-read news site
- Autism provider campaign filled three locations to waiting lists
- Can add print advertising to digital campaigns
Key Strengths
- Healthcare campaigns are built with a focus on new patient acquisition
- Manages and enhances audience data to target prospective patients alongside campaign analytics
- Places practice ads through Google Display & Video 360, Meta and Microsoft
How the DSA Score Breaks Down
Points earned: 41.1 of 100 (profile 36 × 0.8 + client feedback 12.3). DSA Score: 88/100
What Clients Say About Advance Ohio
- 2 on review sites
Yosef Main praises the people, atmosphere and professional skill.
See it on techbehemoths.comBrief positive comment on service.
See it on techbehemoths.comWhere Advance Ohio Is Listed
Questions Dentists Ask About Advance Ohio
Has Advance Ohio worked with dentists?
Yes. Dr. DeVor, DDS saw patient flow more than double in under a year, and the agency ran a search and display campaign for a local dentist.
How is Advance Ohio different from a typical SEO agency?
It is part of the company that publishes cleveland.com and The Plain Dealer. That gives it its own local display inventory and first-party audience data alongside search, SEO and social services.
What kind of healthcare clients do they serve?
They serve hospitals and health systems, practices and clinics, senior and home health providers, and public health bodies. Clients include Inspire Autism.
Do they publish prices?
No. Campaigns are quoted per project, and no package rates or contract terms are published.
Do they have research on how patients choose providers?
Yes. A Q4 2023 survey of Ohio patients found 73 percent look for provider or procedure information on practice websites, and 64 percent rely on the site before booking.
Reviews of Advance Ohio
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