Lyon search and GEO agency of about 50 staff with health-sector PR and SEA work
About Agence WAM
Agence WAM is a search marketing agency based at 55 ter avenue René Cassin in Lyon's 9th district, with a second office in Mulhouse. The business was founded in Lyon in 2008 as WAM Référencement and took the name Agence WAM in 2020. In February 2023 the agency Première Place joined the WAM group, and some clients still refer to the firm by that older name. Founder David Eichholtzer leads the company and chairs the search working group of Alliance Digitale. The agency has about 50 staff, more than 250 clients and an average client relationship of seven years.
Their service lines cover SEO, generative engine optimisation (GEO), paid media, analytics, web development, content, social media and press relations. The SEO offer runs from benchmark and technical audit through keyword and intent research, site architecture, migration support and log analysis. The GEO offer starts with an audit of how often a brand is cited by ChatGPT, Perplexity and Google AI Overviews, then aligns owned content and press coverage so that AI tools pick up the brand. Since 2025 they have marketed this combined approach as Digital Brand Authority. They also run training in SEO, GEO, paid search and analytics.
Agence WAM has no page aimed at dentists, but the health sector appears in their references. These include Deuxième Avis, a medical second-opinion service, Hôpital Saint Joseph Saint Luc, Groupe Clariane and Pharmacie Veau. A published case study describes generating paid search leads in a regulated health setting where Google limits targeting. Their GEO work for Deuxième Avis, which mixed press relations with AI visibility, received two awards in 2026, and PointVision, a chain of eye care centres, became a new client in February 2026.
The broader record is substantial. The agency has won 13 distinctions in four years, including nine Cas d'Or and two Semy Awards, among them a 2025 Semy special prize for AI search with Sofiap. It holds Google Partner Premier status and Qualiopi certification for training. Other clients include Kiabi, Orange, TotalEnergies, TV5MONDE, Ubisoft and Groupe APICIL. It is rated 4.8 on Google from 71 reviews, and its renewal rate was above 90% in January 2026.
For a dental business the fit is clearest for multi-site groups, dental chains or health brands that need national search visibility, press coverage and AI search work together. A single-chair practice may find the model, built around audits, workshops and multi-channel teams, larger than it needs. Prices are not published.
Agence WAM's Website
Agence WAM at a Glance
| Founded | 2008 |
|---|---|
| Team size | About 50 employees |
| Headquarters | Lyon, Auvergne-Rhône-Alpes, France |
| Other offices | Mulhouse |
| Leadership | David Eichholtzer (Founder and Director); Vincent Vogel (Agency Director); Nicolas Vieuxloup (PR Director and Partner); Morgan Zeller (Managing Director of subsidiary, Paid consultant); Rémi Drumel (Sales Director); Fabien Peyrol (HR Director) |
| Languages | French |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Average client tenure of seven years; over 90% renewals in January 2026. |
| Tools & partnerships | Google Partner Premier; Qualiopi; Alliance Digitale member; Google Ads; Meta; LinkedIn; WordPress; PrestaShop; Data Studio |
Dental Marketing Services
- SEO audits and technical SEO
- GEO for AI search visibility
- Google Ads and paid social in regulated health settings
- content and editorial strategy
- press relations
- analytics and tracking
- website redesign
- training
Practice Types They Work With
- healthcare groups
- multi-location health brands
Dental Clients & Results
- Deuxième Avis: PR and GEO programme to be cited by AI tools, recognised with two awards in 2026 (metrics not published)
- Unnamed health client: paid search lead generation in a regulated health sector (metrics not published)
Why Dentists Choose Agence WAM
- Award-winning GEO case for medical second-opinion site deuxiemeavis.fr
- Health and social protection clients include Groupe APICIL and Malakoff Humanis
- Won a Cas d'Or local search award for TotalEnergies stations
- Google Partner Premier status for Google Ads in 2026
- Qualiopi-certified training in SEO, GEO and paid search
Key Strengths
- Applies its own Digital Brand Authority framework to build lasting recognition for practices
- Tracks practice SEO with Semrush, Search Console and decision-support Data Studio dashboards
- Produces videos, podcasts and illustrations explaining treatments as part of content strategy
Awards & Recognition
- Semy Awards 2025 Special Prize Search IA (Sofiap)
- B2B Marketing Award 2025 (Sofiap)
- Champions de la Croissance 2025 (Les Echos and Statista)
- Grand Prix Stratégies de l'IA (Deuxième Avis)
- nine Cas d'Or
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where Agence WAM Is Listed
Questions Dentists Ask About Agence WAM
Does Agence WAM have experience in healthcare?
Yes. Their clients include Deuxième Avis, Hôpital Saint Joseph Saint Luc, Groupe Clariane and Pharmacie Veau, and they have a case study on paid search leads in the regulated health sector. They have no dental-specific page.
What is GEO and do they offer it?
GEO means optimising a brand so that AI assistants such as ChatGPT, Perplexity and Google AI Overviews cite it. Agence WAM offers a GEO audit and combines content and press work to raise those citations.
How big is the agency?
They have about 50 employees across offices in Lyon and Mulhouse and more than 250 clients.
Are they certified?
They hold Google Partner Premier status and Qualiopi certification for training, and they are members of Alliance Digitale.
Is Agence WAM suited to a single dental practice?
Their client base leans toward national brands and groups, and their work is built around audits, workshops and multi-channel teams. A dental group or health brand is a closer match than a single small practice.
Reviews of Agence WAM
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