Stockholm AI consultancy offering AI SEO and LLM search visibility programmes
About Alice Labs AI
Alice Labs is an AI consultancy based at Hammarbybacken 27 in Stockholm, registered under organisation number 559443-5470. It was founded in 2023 by Linus Ingemarsson, who is CEO, and Eric Lundberg, and its consultants include Adrian, Jens and Linus T. The firm has completed more than 100 AI implementations and published eight research reports. It uses one multidisciplinary in-house team with no subcontractors, and it serves clients in Sweden, the other Nordic countries and the wider EU.
Most of their work is AI strategy, automation, agents and staff training for companies and public bodies. Search is a distinct service line, sold as AI SEO and AI search, also called LLMO. The AI SEO service starts with a one-to-two-week diagnosis covering an audit, competitor analysis and priority opportunities. The team then builds a topic map based on entity relationships and launches a pilot content cluster before scaling. Deliverables include intent clusters and internal linking plans, research into People Also Ask questions, content briefs with human editing for experience and expertise signals, technical fixes for schema, Core Web Vitals and indexation, and dashboards tracking traffic, leads and revenue.
The LLM search programme runs for 12 weeks. The first two weeks audit where a brand is and is not cited by AI assistants and map entity and structured-data gaps. Weeks three to eight restructure priority pages for extraction, including FAQPage and DefinedTerm schema, and the final weeks track citations and fix weak pages. Because Search Console does not report AI citations, they run scheduled probes of ChatGPT, Perplexity, Gemini and Claude. Those probes record brand mentions and the share of citations going to competitors, and monthly reporting starts in week four.
Alice Labs has no dental page or dental client. Its healthcare section covers AI for clinical support, operations, billing, diagnostics and care services, aimed at larger organisations. Its SEO results come from other sectors. A media company's clicks rose from 141 to 3,091 after 178 articles were rewritten, Ljusgårda reached about 54,400 monthly clicks and Trollhättan Energi about 3,350. Its client testimonials come from Ljusgårda, Trollhättan Energi, Bruce Studios and Johannes Hansen AB. The firm is a better match for a dental group or DSO that wants AI search visibility and automation, such as triage of patient enquiries, than for a small practice that only needs local map rankings.
Prices are not published. The firm offers fixed-price audits, project fees, retainers and hybrid models, and long-term contracts are not required. Engagements usually begin with a paid diagnostic.
Alice Labs AI's Website
Alice Labs AI at a Glance
| Founded | 2023 |
|---|---|
| Headquarters | Stockholm, Stockholm County, Sweden |
| Leadership | Linus Ingemarsson (CEO and Co-Founder); Eric Lundberg (Co-Founder) |
| Languages | Swedish; English |
| Pricing | Not published. Models are fixed-price audits or use cases, fixed-scope projects, retainers and hybrids. |
| Contracts & reporting | No long-term contract required. Work typically starts with a fixed-price diagnostic of 1-2 weeks. The LLM search programme runs 12 weeks, with monthly reporting from week 4. |
| Tools & partnerships | OpenAI; Anthropic Claude; Microsoft Copilot; AWS Bedrock; LangGraph; JSON-LD schema; Google Search Console; proprietary AI citation probes |
Dental Marketing Services
- AI SEO diagnosis and audit
- entity-based topic mapping
- content briefs and AI-assisted content with human editing
- technical SEO (schema, Core Web Vitals, indexation)
- Google AI Overviews optimisation
- LLM citation tracking across ChatGPT, Perplexity, Gemini and Claude
- FAQPage and DefinedTerm schema
- AI chat agents and enquiry automation
- AI staff training
Dental Clients & Results
- Media company (unnamed): clicks from 141 to 3,091 after rewriting 178 articles
- Ljusgårda: 54,400 monthly clicks, 1.22M impressions
- Trollhättan Energi: 3,350 monthly clicks, 80K impressions
Why Dentists Choose Alice Labs AI
- AI and custom software
- SEO service
- Premium Stockholm rate
- Verified profile
- Technology-first firm
Key Strengths
- Builds custom AI tools, such as patient chatbots or enquiry triage, for practices
- Makes a practice citable in ChatGPT, Perplexity, Copilot, Gemini and Google AI Overviews
- Samples 100-300 prompts to measure how often a practice is cited versus competitors
- Builds entity graphs and schema markup such as FAQPage and ProfessionalService for practices
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Alice Labs AI Is Listed
Questions Dentists Ask About Alice Labs AI
Does Alice Labs have dental clients?
No dental client is named. Their healthcare work targets larger organisations, and their published SEO results come from media, food and energy companies.
How do they measure visibility in AI assistants?
They run scheduled prompt probes of ChatGPT, Perplexity, Gemini and Claude. They then record brand mentions, citation context and competitor citation share, and track Google AI Overview inclusion separately from normal rankings.
How long is an engagement?
Audits take one to two weeks, and the LLM search programme runs for 12 weeks. Ongoing retainers are available, and long-term contracts are not required.
Who founded the company?
Linus Ingemarsson and Eric Lundberg founded Alice Labs in Stockholm in 2023. Ingemarsson is CEO.
Can they automate patient enquiries?
They build AI agents for email, documents and customer service, and AI automation is a core service. No dental deployment is published.
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