Edinburgh creative collective that rebranded and built a website for dental group Clyde Munro
About Alliance Creative
Alliance Creative is an Edinburgh creative agency whose registered office is at 22 Stafford Street. The business was incorporated in May 2011 as Artworkers Alliance Limited and renamed Alliance Creative Limited in 2021. It was founded by Steve Johnstone and Dan Hay, who had known each other for more than 20 years. In its tenth year it had a core team covering print and digital design, web development and motion graphics with project managers, backed by a network of more than 100 specialists across Scotland, and staff numbers rose by a quarter during the pandemic.
This is a brand and campaign agency rather than an SEO firm. Its services cover brand, marketing and media strategy, campaign ideas, design, copywriting, artworking, illustration, photography, film and video, motion graphics, 3D rendering and web design. Most published work is outside healthcare, for names such as Highland Park, Macdonald Hotels and Resorts, Virgin Money, ZSL, National Museums Scotland and BuildStore. Search optimisation is not part of their published web design service.
Its dental credential is a substantial project for Clyde Munro, the Scottish dental group. Facing an ambitious growth target, the group asked for brand and marketing support. Alliance Creative brought in a brand consultant to define positioning and explain services in plain language, carried out a competitor pricing study, and wrote new brand guidelines. It designed and built a new website with a simpler patient journey, showing routine care, cosmetic treatment, dementia-friendly practices and support for anxious patients, plus a recruitment portal. The project also covered photography, social media, consistent branding for existing and newly acquired practices, exhibition collateral and a recruitment audit. The team included a strategist, designer, copywriter, photographer, recruitment consultant, artworker and project manager. No metrics are published.
The agency suits multi-site dental groups and growing practices in Scotland that need brand identity, acquisition rebranding, photography and a new website, rather than ongoing technical SEO, Google Business Profile or review work. Practices wanting search rankings would likely need a separate SEO partner.
Client testimonials describe a network big enough for tight deadlines but small enough for personal service, and mention responsive account management. Client wins include Sky and Edinburgh Napier University. Pricing and contract terms are not published.
Alliance Creative's Website
Alliance Creative at a Glance
| Founded | 2011 |
|---|---|
| Headquarters | Edinburgh, Scotland, UK |
| Leadership | Steve Johnstone (Co-founder); Dan Hay (Co-founder) |
| Languages | English |
| Pricing |
Dental Marketing Services
- Dental group brand strategy and positioning
- brand guidelines
- competitor pricing research
- dental website design and build
- recruitment portal
- photography
- social media
- rebranding of acquired practices
- exhibition collateral
- recruitment audit
- copywriting
- video and motion graphics
Practice Types They Work With
- DSOs/multi-location dental groups
- general dentistry
- cosmetic dentistry
Dental Clients & Results
- Clyde Munro: brand guidelines, positioning, competitor pricing study, new website with recruitment portal and consistent branding across acquired practices (no metrics published)
Dental Practices They Have Worked With
- Clyde Munro Dental Group
Why Dentists Choose Alliance Creative
- Brand work for a major dental group
- Radio and outdoor campaigns
- Pricing research
- Brand strategy
- Based in Edinburgh and the Lothians
Key Strengths
- In-house motion graphics and web development team for practice campaigns
- Draws on over 100 creative specialists across Scotland for practice campaigns
- Handles copywriting and TV and video production alongside practice brand strategy
How the DSA Score Breaks Down
Points earned: 20 of 100 (profile 25 × 0.8 + client feedback 0). DSA Score: 84/100
Where Alliance Creative Is Listed
Questions Dentists Ask About Alliance Creative
Has Alliance Creative worked with a dental group?
Yes. Their case study covers brand and marketing development for Clyde Munro, including brand guidelines, a competitor pricing study, a new website with a recruitment portal and branding for newly acquired practices.
Do they offer dental SEO?
Their services focus on brand, design, content, video and web design, and SEO is not part of their published offer. Practices needing ongoing search work may need another partner.
How long have they been in business?
The company was incorporated in May 2011, first as Artworkers Alliance Limited. It was founded by Steve Johnstone and Dan Hay.
How large is their team?
They have a core in-house team plus a network of more than 100 creative specialists based across Scotland. No total headcount is published.
What do they charge?
Pricing is not published; projects are quoted individually.
Reviews of Alliance Creative
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