Copenhagen full-service agency, formerly Webamp, covering SEO, local SEO and paid media
About Amplify
Amplify is a Copenhagen marketing agency, registered as Lets Amplify ApS, with an office on the sixth floor of Havneholmen 6 in the Sydhavnen harbour district. It was set up in 2015 by Nicolai Vittrup, then 23, who started it from a shared flat in Norrebro using DKK 40,000 of childhood savings. The business traded as Webamp and focused on web development before broadening into full-service marketing. It took the Amplify name in 2024 and is now rebuilding its operations around AI.
The agency has helped more than 350 companies since 2015 and more than 200 with SEO. Its SEO work runs in three stages: analysis and strategy, execution, then monitoring and optimisation. Within that it covers technical SEO, SEO copy, programmatic SEO, UX improvements and visibility in both search engines and large language models. Clients get regular status meetings, a customised dashboard and monthly reports. Its SEO specialists each have at least four years of experience.
For clinics, the local SEO service is the most relevant offer. It treats Google Business Profile as the core platform and stresses keeping name, address and phone details identical across channels such as Facebook, Instagram, Trustpilot and the Danish directory Krak. It also adds structured data to win more space in results, optimises for mobile, and can generate landing pages for many towns at once. That last point matters for groups with several sites. Local work is often combined with Google Ads and social ads, and the agency also produces video, branding and website design.
Its case list has no dental clients. Its closest healthcare work is for Acture, formerly Health Group, a Danish workplace health and safety company. Amplify built its website and brand identity and ran SEO, Google Ads, LinkedIn and Meta campaigns. Organic clicks rose 200%, and Acture moved from cold outbound sales to inbound leads. Acture's director said the agency worked as a partner and tied channels into one strategy. Other named clients include Mesterflyt, Nellemann Leasing, OLIOLI, Collectia, Bernstorff Castle, A2Vent and Nordic Tea.
On Trustpilot the agency holds a 4.6 score from 67 reviews, with praise for knowledge, support and results; one negative review cites weak content and a stalled contract. The company was named a Borsen Gazelle in 2021 and 2022, and its founder appeared on Forbes 30 Under 30 Europe in 2021. Prices are not published. It works in Danish and English.
Amplify's Website
Amplify at a Glance
| Founded | 2015 |
|---|---|
| Headquarters | Copenhagen (Havneholmen 6, Sydhavnen), Capital Region, Denmark |
| Leadership | Nicolai Vittrup (Founder and CEO); Adam Ketelsen (Senior SEO Specialist); Jens Kjaer Riis (Senior SEM Specialist) |
| Languages | Danish; English |
| Pricing | $1,000+ · $100-$149/hr |
| Contracts & reporting | Three-stage process (analysis and strategy, execution, monitoring and optimisation); regular status meetings; customised dashboard; monthly reporting |
| Tools & partnerships | Google Business Profile; Google Ads; Meta ads; LinkedIn ads; TikTok; Trustpilot; Krak; structured data markup |
Dental Marketing Services
- Local SEO and Google Business Profile optimisation
- NAP consistency across directories
- structured data
- programmatic location landing pages
- technical SEO
- SEO copywriting
- LLM and AI search visibility
- Google Ads
- Meta and LinkedIn ads
- website design
- video and visual content
- branding
Practice Types They Work With
- Multi-location businesses (programmatic location pages)
Dental Clients & Results
- Acture (formerly Health Group): 200% increase in organic clicks and a shift from outbound prospecting to inbound leads
Why Dentists Choose Amplify
- Founded in 2015 as Webamp by CEO Nicolai Vittrup
- Case list includes Acture Health Group
- Has a dedicated local SEO service for area-based searches
- Publishes guides on YMYL websites, relevant to health content
- Office at Havneholmen on the Copenhagen harbour front
Key Strengths
- Keeps a practice's NAP data synced across Facebook, Trustpilot, Krak and Instagram
- Adds structured data to win richer local search listings for practices
- Builds programmatic landing pages for every location of a multi-site practice
- Targets practice visibility in LLM answers as well as search engines
Awards & Recognition
- Borsen Gazelle (2021, 2022)
- Nicolai Vittrup: Forbes 30 Under 30 Europe (2021)
- Nicolai Vittrup: Berlingske Talent 100 (2021)
How the DSA Score Breaks Down
Points earned: 27 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 85/100
Where Amplify Is Listed
Questions Dentists Ask About Amplify
Has Amplify worked with dental clinics?
Its case list has no dental clients. Its nearest healthcare work is for Acture, a Danish workplace health and safety company, where organic clicks rose 200%.
Can Amplify help a practice with several locations?
Yes. Its local SEO service includes programmatic landing pages for many towns at once and keeps name, address and phone data consistent across channels. That approach fits groups with several clinics.
How does Amplify report on results?
It provides regular status meetings, a customised dashboard and monthly reports. Its SEO process runs from analysis and strategy to execution, then monitoring and optimisation.
Is Amplify the same company as Webamp?
Yes. Nicolai Vittrup founded Webamp in 2015 and the company was renamed Amplify in 2024 as it moved from web development to full-service marketing.
What do Amplify's reviews say?
Its Trustpilot profile shows 4.6 from 67 reviews, mostly praising expertise, support and results. One 1-star review complains about content quality and a pause in work.
Reviews of Amplify
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