Dental-only marketing firm pairing SEO and ads with call tracking and team training
About Amplify360
Amplify360 is a marketing company that works only with dental practices. Its address is on Peachtree Road in Brookhaven, Georgia, in the Atlanta area. It was formed in early 2023 when Dental Revolution and SmartBox Dental merged. It sits within Alatus Solutions, formerly itrac LLC, alongside the DentalPost job board and illumitrac, a membership plan platform. At the merger, Steve Karasick was CEO of itrac LLC and John Riley was vice president of Dental Revolution. The firm has more than 30 years of experience in dentistry.
Its dental SEO work falls into three areas. Local and maps SEO covers Google Business Profile, citations, map rankings, review generation and local content. On-page and technical SEO covers keyword mapping, service and location pages, Core Web Vitals, schema and site structure. Authority and AI search covers content strategy, doctor bio optimisation, before-and-after content, answer engine optimisation and backlinks. The firm treats SEO as part of practice profitability, not as a separate service.
What sets it apart is the work beyond search. It records and reviews every incoming call, sorting each one as a new or existing patient and as booked or not booked. It also produces AI call summaries and tracks each lead source so dentists can see return on spend. Front desk teams receive coaching on phone calls, case acceptance, insurance objections and moving out of network. Monthly training calls and a dedicated client success manager are part of the service. Advertising extends to Google, Bing, Waze, social, streaming TV, radio, direct mail and outdoor.
Published stories feature named dentists. Dr. Michael Kirchner, a client since 2016, grew a multi-location practice from under $1 million to over $6 million in revenue. Dr. Todd Resek doubled scheduled new patient opportunities. For Dr. Adam Langan of Norfolk, Nebraska, new patients rose from about five a month to 70 to 75 with an associate, and he credits the training and follow-up. Other featured clients include Heritage Family Dentistry and Vonore Dental.
The firm suits general and family practices, fee-for-service practices and growing multi-location groups that want marketing linked to call handling and collections. Prices are not published on its own site. Monthly fees run roughly $1,750 to $3,500. Review data is limited: a 4.3 average from six DesignRush reviews, plus dentist testimonials on the company's own site.
Amplify360's Website
Amplify360 at a Glance
| Founded | 2023 (merger of Dental Revolution and SmartBox Dental) |
|---|---|
| Team size | 11-50 employees |
| Headquarters | Brookhaven, Georgia, USA |
| Leadership | Steve Karasick (CEO, itrac LLC/Alatus Solutions, at time of merger); John Riley (VP, Dental Revolution, at time of merger) |
| Languages | English |
| Pricing | Not published on its site. About $1,750-$3,500 per month and $115-$175/hr. Free AI Practice Assessment offered. |
| Contracts & reporting | Dedicated client success manager; monthly training calls; real-time dashboards; onboarding defines team roles with routine follow-up calls. Contract length not published. |
| Tools & partnerships | Call tracking and recording with AI summaries; real-time analytics dashboards; illumitrac membership software; DentalPost; Google Ads; Bing; Waze; Meta |
Dental Marketing Services
- Local and maps SEO
- Google Business Profile optimisation
- citation management
- review generation and management
- keyword and location page optimisation
- technical SEO and schema
- answer engine optimisation for AI search
- AI-enabled dental websites
- ghostwritten content
- paid search, map and social ads
- direct mail
- call tracking, recording and AI summaries
- lead source and ROI tracking
- front desk phone and case acceptance training
- reputation management
- chatbot and voice AI call answering
Practice Types They Work With
- General dentistry
- family dentistry
- fee-for-service practices
- multi-location groups
Dental Clients & Results
- Dr. Michael Kirchner: revenue from under $1 million to over $6 million across multiple locations (partner since 2016)
- Dr. Todd Resek: scheduled new patient opportunities doubled
- Langan Dental: new patients from about 5 to 70-75 per month (over several years, as of 2023)
- unnamed solo practice: new patient calls from 33 to 67 in first full month
Dental Practices They Have Worked With
- Langan Dental (Dr. Adam Langan, Norfolk, NE)
- Heritage Family Dentistry (Dr. Jonathan Bradshaw)
- Vonore Dental (Dr. Eric Fugate)
- Dr. Michael Kirchner
- Dr. Todd Resek
- Dr. Kevin McMahon
- Dr. Karen Parvin
Why Dentists Choose Amplify360
- Named dentist case studies, including Roswell
- Marketing plus profit coaching
- Call training for the front desk
- 30+ years with dentists
- Serves groups and DSOs
Key Strengths
- Records and sorts practice calls by new patient and booking outcome
- Tracks every new patient source with an estimated return on investment
- Runs printed direct mail flyer campaigns to households near the practice alongside online marketing
How the DSA Score Breaks Down
Points earned: 46.7 of 100 (profile 41 × 0.8 + client feedback 13.9). DSA Score: 89/100
What Dental Practices Say About Amplify360
- 1 on review sites
- 1 from dental practices
In ShortDental-focused marketing/training firm.
The dentist says the team truly cared about him and his practice, provides thorough staff training, and advises how to reinvest marketing spend rather than just spending more.
See it on dentalproductsreport.comWhere Amplify360 Is Listed
Questions Dentists Ask About Amplify360
Does Amplify360 only work with dentists?
Yes. Dental marketing is all it does, and it belongs to Alatus Solutions, a group of companies that serve only dentistry.
What does their dental SEO cover?
It covers local and maps SEO including Google Business Profile and reviews, on-page and technical SEO, and authority work such as doctor bios, before-and-after content and AI search optimisation.
How do they show whether marketing is working?
They record and categorise incoming calls by patient type and booking outcome, track every lead source, and show results in real-time dashboards linked to collections.
Do they train my front desk?
Yes. They provide phone call and case acceptance coaching, front desk communication training and guidance on going out of network, often through monthly calls.
What results have named dentists reported?
Dr. Michael Kirchner grew revenue from under $1 million to over $6 million. For Dr. Adam Langan, new patients rose from about 5 to 70-75 a month.
Where did Amplify360 come from?
It was created in 2023 from the merger of Dental Revolution and SmartBox Dental, under the company now called Alatus Solutions.
Reviews of Amplify360
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