Medellín advertising agency since 1999, strongest in real estate campaigns and branding
About Apunto Group
Apunto Group is a small advertising agency in Medellín. Its office is suite 612 of the Torre Empresarial Davivienda at Carrera 43A #1 Sur-188 in El Poblado. The team has two to nine people, with hourly rates of 25 to 49 US dollars and projects from 1,000 dollars. Its service focus is advertising 25%, branding, digital strategy, graphic design and web design 15% each, media planning and buying 10% and marketing strategy 5%.
Andrés López founded the agency in 1999 and remains its CEO. He trained as a publicist at the Institute of Arts and has worked as a creative director and in media, production and executive roles, with a focus on marketing and finance. The agency was created to serve property developers in Colombia and abroad, and it later took on brands from other sectors. Its portfolio still leans heavily on housing: apartment projects such as Botswana, Arreboles del Retiro, La Huerta, Cedro Azul, Toscana and Hashtag 98, plus construction names such as Conaltura, Sohinco, Arconsa and Indural.
The service list is broad. Strategy work covers positioning, consumer research, competitor and trend analysis, audience profiling and brand mapping. Creative work includes integrated design, packaging, new brands and internal campaigns. Production covers TV and radio, video, motion graphics, 3D modelling and photography. Digital work covers social media content, community management, influencer relations and website and app UX and development. They also plan and buy media and track KPIs, social listening and campaign results. SEO is not among its described services, so a dental clinic should treat Apunto as a brand and campaign partner rather than a search specialist.
The working model is simple. They agree short, medium or long term goals, assign a dedicated team, and review results with the client every week while proposing new actions. A first meeting is free, and they offer to visit the prospect's business to discuss it. Targeting is described by audience group, purchase timing and location.
The agency publishes no metrics, testimonials or case results, and no reviews appear on Clutch or elsewhere. No dental, clinic or health clients are named. The client list does include the Universidad Católica Luis Amigó, food brands Zenú and Castipan, lubricant firm RyR Lubricantes and Don Diego Coffee, which shows range beyond property. For an Antioquia practice that wants a new brand, signage, video or a launch campaign, the fit is plausible. For ongoing local SEO, Google Business Profile work or review management, no such capability is described.
Apunto Group's Website
Apunto Group at a Glance
| Founded | 1999 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Medellín, Antioquia, Colombia |
| Leadership | Andrés López (Founder and CEO) |
| Languages | Spanish, English |
| Pricing | $25-$49 per hour and a $1,000+ minimum project size. |
| Contracts & reporting | Goals set over short, medium or long terms; dedicated team per client; weekly results review with the client; free initial consultation. |
Dental Marketing Services
- Brand positioning
- audience research and segmentation
- advertising and integrated design
- video and photo production
- social media content and community management
- website UX design and development
- media planning and buying
- KPI tracking and social listening
Why Dentists Choose Apunto Group
- Running ad campaigns in Medellín since 1999
- Founder Andrés López has about 25 years in advertising
- Office in Torre Empresarial Davivienda, El Poblado
- Combines BTL activations with digital campaigns
- Long client list of Antioquia property developers
Key Strengths
- Researches and segments local patient audiences before planning practice campaigns
- Targets practice messages by patient demographic, treatment timing and location
- Uses social listening and market KPI tracking to evaluate practice campaigns
- Manages influencer relationships alongside practice social media content
How the DSA Score Breaks Down
Points earned: 30.4 of 100 (profile 38 × 0.8 + client feedback 0). DSA Score: 86/100
Where Apunto Group Is Listed
Questions Dentists Ask About Apunto Group
Does Apunto Group offer dental SEO?
SEO is not described as a service. Their offer centres on advertising, branding, production, social media, web design and media buying.
Who runs the agency?
Founder Andrés López has been CEO since he started the agency in 1999. He trained as a publicist and has worked as a creative director.
How often will I hear about results?
They review campaign results with the client weekly and propose new initiatives at those reviews.
What does it cost to work with them?
Hourly rates run 25 to 49 US dollars, with a minimum project of 1,000 dollars. The agency offers a free first consultation.
What kind of clients do they usually serve?
Most named clients are Medellín property developers and construction firms. Others include a university, food brands and a coffee brand, but no clinics.
Reviews of Apunto Group
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