Wellington paid media agency with own-account ownership and no cut of ad spend
About Aro Digital
Aro Digital is a digital marketing agency based in Wellington, with a second base in Christchurch, serving businesses across New Zealand. It has traded since 2017 and takes its name from Wellington's Aro Valley, which it links to its values of creativity, humility and authenticity. The team has 16 people, including managing director Pearl Dupont, head of agency Rob Bullen, director and CTO Jarrod Mosen, head of growth Paul Raeburn and performance team lead Connor Clements. Tim Dorrian was managing director earlier, and the agency once made seven new hires in a single year.
Their core work is paid media, creative production and measurement. Campaigns are planned around audience behaviour, and ads are paired with matching landing pages, a method set out in their Beyond the Click guide. Each client gets a custom dashboard and regular reporting sessions. They work directly with client sales teams to follow leads through to a result. The agency takes no percentage of the media budget, and clients keep their own ad accounts. They hold Google Partner and Meta Partner badges. They also offer SEO, CRO and content, but paid campaigns come first.
Their tracking work is shown in detail in a Hurricanes rugby case. The team set up Google Tag Manager and Google Analytics on the membership pages, added tracking with the third-party booking provider, and sent transaction data to Google Analytics and Facebook. A Data Studio dashboard showed results by channel, device and demographic. The two-stage campaign of video prospecting followed by retargeting returned 1,528% ROI, with the prospecting stage alone at 1,910%. For a dental practice, the same steps would apply to an online booking tool.
The client list is weighted to arts, tourism, charities and public bodies: Cuba Dupa, Flick, the NZ Art Show with 2.7 million impressions, Lane Neave lawyers, the Civil Aviation Authority and Karawhiua, for which they handled digital communications on the vaccine rollout. They also built a Political Transparency Dashboard during the 2020 New Zealand election. No dental practices are named, and no client reviews are published on public platforms.
Education is a second strand of the business. They run introductory courses for small business owners, bespoke training, a Digital Marketing Hub and a community programme called Impact Hours. Fees are quoted per project, and the site includes a budget picker but no published prices. Their main focus areas are B2B, social enterprise, events and ecommerce, so a practice would be one of few healthcare clients.
Aro Digital's Website
Aro Digital at a Glance
| Founded | 2017 |
|---|---|
| Team size | 16 team members |
| Headquarters | Wellington, Wellington Region, New Zealand |
| Other offices | Christchurch |
| Leadership | Pearl Dupont (Managing Director); Rob Bullen (Head of Agency); Jarrod Mosen (Director and CTO); Paul Raeburn (Head of Growth) |
| Languages | English |
| Pricing | Quote based; no package prices published. Agency takes 0% of client media budget. |
| Contracts & reporting | Clients keep ownership of their ad accounts. Custom dashboards and regular reporting sessions. |
| Tools & partnerships | Google Partner; Meta Partner; Google Tag Manager; Google Analytics; Looker (Data) Studio |
Dental Marketing Services
- Google Ads
- Meta and paid social advertising
- creative production
- unified ads and landing pages
- conversion tracking with Google Tag Manager and GA4
- booking-tool tracking
- custom reporting dashboards
- digital marketing training
Dental Clients & Results
- Hurricanes rugby: 1,528% campaign ROI, 1,910% ROI on prospecting stage, 270,000 followers managed
- NZ Art Show: 2.7 million impressions
- Zealandia: online ticket purchases up 114% year on year
- NZ Trails: qualified leads up 94% year on year
Why Dentists Choose Aro Digital
- Head office on Waring Taylor Street, Wellington Central
- Zealandia online ticket sales up 114% year on year
- NZ Trails qualified leads up 94% year on year
- Holds both Google Partner and Meta Partner status
- Runs digital marketing courses for small business owners
Key Strengths
- Holds regular reporting sessions with practices to agree the next campaign improvement
- Practices keep their own ad accounts and no cut is taken from media budgets
- Talks directly with the practice front desk to close the loop on patient leads
- Pairs practice ads with matching treatment landing pages and first-party audience targeting
How the DSA Score Breaks Down
Points earned: 30.4 of 100 (profile 38 × 0.8 + client feedback 0). DSA Score: 86/100
Where Aro Digital Is Listed
Questions Dentists Ask About Aro Digital
Will I own my ad accounts if I work with Aro Digital?
Yes. Clients keep their own ad accounts, and the agency takes no percentage of the media budget.
Has Aro Digital worked with dentists?
No dental clients are named on their site. Their clients include arts groups, charities, public bodies, a law firm and tourism operators.
Can they track bookings from my online booking system?
Yes. In their Hurricanes rugby case they tracked the full path from landing page to booking confirmation through a third-party booking provider, using Google Tag Manager and Analytics.
How do they report results?
Each client gets a custom dashboard plus regular reporting sessions to agree next steps. They also work with client sales teams to follow leads through.
Do they offer training for my own staff?
Yes. They run intro courses for small business owners, bespoke training sessions and a Digital Marketing Hub.
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