Reading web design, hosting and SEO firm with published low-cost packages
About ArtofData
ArtofData Ltd is a web design, hosting and digital marketing company based at 47 Brooksby Road, Reading, Berkshire, close to Tilehurst. Head developer Pete Lister founded it in 2002, after building bespoke sites at ISS in Tilehurst for police and mid-sized Berkshire firms. In 2015 the company merged with the hosting business Invictanet, which doubled its workforce, and David Paget joined as SEO manager in 2017. The team has 2 to 9 people.
The core of the business is building and running websites. They build on WordPress, Elementor Pro and WooCommerce, and take on bespoke work in PHP, .NET, MS SQL and MySQL, Excel automation and API integration, along with custom WordPress plugins. Unlike many design studios, they host client sites on their own servers in Kent and London and also sell domains, email, VoIP and broadband. A dental practice could therefore use one supplier for its site, hosting and email.
Their SEO work covers on-page, off-page, technical and local optimisation. Local tasks include managing citations and optimising the Google Business Profile, and technical work includes internal linking, image SEO, bulk metadata and crawl checks. Audits are done by people rather than software, keyword research is data-led and copy is written by an in-house journalist. Their tools include Moz Pro, Moz Local, Google Search Console and Google Alerts. They also run Google Ads and Bing Ads search, display and remarketing campaigns, plus social media management.
Pricing is unusually open. A starter website costs 50 pounds a month on a one-year minimum, brochure sites start at 1,000 pounds and e-commerce sites at 2,000 pounds with a free first year of hosting. Local or national SEO starts at 150 pounds a month, an initial audit from 500 pounds and social media management from 150 pounds a month. WordPress hosting is 120 pounds a year. Hourly rates run $50 to $99, with a $1,000 minimum project.
No dental clients or dental page are published. Their client base is mainly local small and mid-sized firms, such as The Pangbourne Cheese Shop, Tails of Tilehurst, E J Winter and Astons Accountants, with some overseas clients in Barcelona, Vienna, Queensland and Paris. Three Clutch reviews average 5.0: Berkshire Van Hire, a client since 2013, gets consistent top-ten rankings; Syntegra Group has worked with them since 2004; and The Office Chairman had record sales after a WooCommerce build. Reviewers value flexibility, on-time and on-budget delivery and the chance to meet in person. The fit is a Reading-area practice that wants a low-cost, locally supported website with steady SEO, rather than a dental-specialist programme.
ArtofData's Website
ArtofData at a Glance
| Founded | 2002 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Reading, Berkshire, England, UK |
| Leadership | Pete Lister (Founder and head developer); David Paget (SEO Manager) |
| Languages | English |
| Pricing | Starter website 50 GBP/month (1-year minimum); brochure sites from 1,000 GBP; e-commerce from 2,000 GBP; SEO from 150 GBP/month; SEO audit from 500 GBP; social media from 150 GBP/month; WordPress hosting 120 GBP/year. Hourly rate $50-$99; $1,000+ minimum project. |
| Contracts & reporting | Starter website package has a one-year minimum; bespoke projects can be paid in instalments; free no-obligation quote. |
| Tools & partnerships | WordPress; Elementor Pro; WooCommerce; Yoast SEO; Moz Pro; Moz Local; Google Search Console; Google Alerts; Google Ads; Bing Ads; Sage 50c integration; own hosting servers |
Dental Marketing Services
- Website design on WordPress and Elementor Pro
- custom booking and database development
- local SEO and Google Business Profile optimisation
- citation management
- technical SEO
- SEO content writing
- Google Ads and Bing Ads
- social media management
- website hosting, domains and email
Dental Clients & Results
- Berkshire Van Hire: consistently top-10 rankings on Google and Edge, more sales and inquiries (ongoing since 2013)
- The Office Chairman: record sales after WooCommerce shop build (Jan-Mar 2020)
- Syntegra Group: steady customer growth from website and Google promotion (since 2004)
Why Dentists Choose ArtofData
- Founded in 2002 by developer Pete Lister
- Merged with Invictanet in 2015
- Builds booking systems and custom databases
- Many clients are small Reading and Tilehurst firms
- Hosts the websites it builds
Key Strengths
- Keeps practice projects in the UK, using UK specialist subcontractors when needed
- Builds custom practice web systems on .NET and Node.js as well as WordPress
- Designs dashboards and UI for custom practice web tools
- Covers technical SEO and link building for practice sites alongside on-page work
How the DSA Score Breaks Down
Points earned: 30.4 of 100 (profile 38 × 0.8 + client feedback 0). DSA Score: 86/100
Where ArtofData Is Listed
Questions Dentists Ask About ArtofData
Has ArtofData worked with dental practices?
No dental clients or dental-specific pages are published. Their clients are mostly local Berkshire businesses such as accountants, a law firm, retailers and trades.
How much does a website and SEO cost?
They publish prices: brochure websites from 1,000 GBP, a 50 GBP per month starter package on a one-year minimum, and SEO from 150 GBP per month with audits from 500 GBP.
Do they host the website too?
Yes. They host sites on their own servers in Kent and London and also provide domains, email and VoIP. WordPress hosting costs 120 GBP per year.
Do they cover local SEO?
Yes. Their local SEO includes citation management and Google Business Profile optimisation, alongside technical SEO and content writing.
What do clients say about them?
Three Clutch reviews average 5.0, with clients praising flexibility, on-time delivery and value. Two reviewers have worked with them for more than ten years.
Reviews of ArtofData
No reviews on this site yet. Have you worked with ArtofData? Your review helps other dentists choose.