Chicago design and branding studio with dental website redesigns and healthcare UX
About ArtVersion
ArtVersion is a Chicago design agency that has worked under its name since 1999. It has two studios: one at 211 West Wacker Drive in the Loop and one at 450 Skokie Boulevard in Northbrook. The team has 27 employees (some listings say 10 to 49). Its work covers branding, graphic design, UI and UX, web design and development, and digital strategy for clients ranging from startups to large enterprises.
Goran Paun is principal and creative director. Erin Lentz is executive director of design and Petra Campbell is art director. The agency belongs to the Forbes Agency Council, the International Academy of Digital Arts and Sciences and the Academy of Interactive and Visual Arts, and it is an Acquia agency partner. It builds on WordPress, HubSpot, Drupal, Adobe Experience Manager, Shopify, BigCommerce and Webflow.
ArtVersion is a design studio first, and search work comes as part of a site build rather than as a long-running campaign. Two dental projects show how it works. For Dental Salon in Chicago, the team handled research, strategy and UX. It created a new visual language with custom geometric icons and CSS animations, added a blog for keyword-focused content and a live feed of Google ratings, and designed business cards and a billboard. For BK Dental, a general practice in Illinois with two locations, it audited the site's information architecture and redesigned the procedure pages, including one on cosmetic bonding. It also added location maps and appointment scheduling, cleaned up metadata and SEO, photographed both offices, and planned Instagram content. Both projects raised traffic and engagement, though no figures are published. The studio also designed a print and digital annual report for the Center for Oral Health, a non-profit.
Other healthcare clients include Pri-Med, Rush University, Pacific Neuroscience, the Center for Reproductive Care, Ravenswood Chiropractic, Lake Forest Acute Care and Passport Health. For Passport Health, a digital infographic was rolled out to more than 300 clinics. Accessibility is built into structure, navigation and front-end code from the start, and it offers a separate accessibility service. In 2019, DesignRush named it among the top 27 healthcare software development firms.
On Clutch, ArtVersion holds 4.9 from 43 reviews. Clients mention on-time delivery, quick responses and creative range. The criticisms are a wish for more direct advice and some early project management gaps on one job, which a senior manager was brought in to fix. Rates run $150 to $199 an hour, with a $10,000 minimum project. Cosmetic, multi-location or premium practices that need a full rebuild with photography and brand work fit this studio best. Practices wanting monthly SEO campaigns may need a separate search partner.
ArtVersion's Dental SEO Page
ArtVersion at a Glance
| Founded | 1999 |
|---|---|
| Team size | 27 employees (some listings say 10-49) |
| Headquarters | Chicago, Illinois, USA |
| Other offices | Northbrook, Illinois |
| Leadership | Goran Paun (Principal and Creative Director); Erin Lentz (Executive Director of Design); Petra Campbell (Art Director) |
| Languages | English |
| Pricing | $150-$199 per hour, $10,000+ minimum project. No public price list; quotes on request. |
| Tools & partnerships | WordPress; HubSpot; Drupal (Acquia agency partner); Adobe Experience Manager; Shopify; BigCommerce; Webflow |
Dental Marketing Services
- Dental website redesign
- UX research and information architecture audits
- brand identity and print design
- practice photography
- appointment scheduling and map integrations
- on-site SEO and metadata
- blog setup for SEO content
- social media design and posting calendars
- accessibility
Practice Types They Work With
- general dentistry
- cosmetic
Dental Clients & Results
- Dental Salon: website redesign improved SEO rankings, engagement and easier appointment booking (no metrics published)
- BK Dental: traffic and engagement grew significantly after launch (no metrics published)
- Passport Health: digital infographic rolled out to 300+ clinics (2020-2022)
Dental Practices They Have Worked With
- Dental Salon (Chicago)
- BK Dental (Illinois)
- Center for Oral Health (non-profit)
Why Dentists Choose ArtVersion
- Named Chicago dental client
- Premium design and UX
- 25+ years in business
- Full website rebuilds
- Good for cosmetic practices
Key Strengths
- Designs accessible practice websites that are also visually polished
- Builds practice websites on WordPress with custom back-end development
- Offers practice photography, content and inbound marketing alongside design
Awards & Recognition
- DesignRush Top 27 Healthcare Software Development Firms (2019)
- Webby recognition
How the DSA Score Breaks Down
Points earned: 39.9 of 100 (profile 32 × 0.8 + client feedback 14.3). DSA Score: 88/100
What Clients Say About ArtVersion
- 3 on review sites
Clients Most Often Praise
- Dental website design 3
- Value for money 2
- Communication & responsiveness 1
In ShortClutch reviewers praise design quality and responsiveness on website projects, with minor notes on mock-ups and post-launch training.
Website redesign kept what worked, adapted quickly to feedback and converts more visitors.
See it on clutch.coWordPress lead-gen site; praised responsiveness and collaboration, suggested more explanation of design decisions.
See it on clutch.coInteractive WordPress site; valued the full in-house skill set.
See it on clutch.coWhere ArtVersion Is Listed
Questions Dentists Ask About ArtVersion
Has ArtVersion built websites for dental practices?
Yes. Its portfolio includes website redesigns for Dental Salon in Chicago and BK Dental, an Illinois practice with two locations, as well as an annual report for the Center for Oral Health.
Does ArtVersion run ongoing SEO campaigns?
Its dental work includes on-site SEO such as metadata, blog setup and integrated Google reviews as part of a redesign. The agency's main focus is design and development rather than monthly SEO retainers.
What does a project with ArtVersion cost?
The agency does not publish prices. Rates run $150 to $199 per hour, with a minimum project of $10,000.
What do clients say about working with them?
On Clutch, the agency holds 4.9 from 43 reviews, with frequent praise for timeliness, responsiveness and creativity. Some clients wanted more proactive advice.
Can ArtVersion make a dental site accessible?
The agency builds accessibility into content structure, navigation and front-end code from the start, and it offers a dedicated web accessibility service.
Reviews of ArtVersion
No reviews on this site yet. Have you worked with ArtVersion? Your review helps other dentists choose.