Leicestershire performance agency combining SEO, PPC and digital PR, with UK Agency Awards wins
About Assisted
Assisted is a performance marketing agency based in Claybrooke Parva, near Lutterworth in Leicestershire, with an address at Alma Park on Woodway Lane. The company was founded in 2016. The team has 23 people (some listings say 10 to 49), and Nick Rinylo is founder and managing director. Together the team has more than 15 years of combined experience improving visibility across organic and paid channels.
The service list joins search, paid media and build work. On the organic side there is technical and local SEO, content strategy, copywriting, digital PR and creative. On the paid side there is Google and Bing PPC, Amazon PPC and LinkedIn ads. The team also does conversion optimisation, audience and competitor research, analytics, social media and branding, conversion-led web design, and eCommerce builds on Shopify, Magento and WooCommerce. Clients often mention their reporting. One landlord insurance client said the team explains its work clearly and gives full access to the data.
The agency has no dental page, and healthcare is not among its industries. The closest health work is Zita West, a fertility and reproductive health brand, which saw sessions rise 50%, SEO leads rise 158%, transactions rise 480% year on year and organic traffic grow 118%. Its local SEO work is also relevant to dental clinics that compete in a defined catchment. One local campaign, entered for the 2024 UK Agency Awards, put 62 terms in the top three organic positions, with 28 at number one.
Published results are detailed. Sustain Commercial Solar got an 83-times return on investment, 156 leads against goal and a number four ranking for commercial solar. CIA Landlords saw 46% more visitors and a 25% lead-to-sale rate, and its domain authority rose from 32 to 46. A solar-sector partner built a pipeline of about 59 million pounds in six months with them. Other named clients include Now Storage, LifeSearch, Santander UK, Carlsberg, POWERbreathe and Trade Nation.
At the UK Agency Awards 2023, they won Best Integrated Agency and Best Local Campaign (SEO). In 2024 the agency received seven nominations at the same awards, including Best Integrated Campaign, Best Local Campaign and Best Agency Culture. Reviews praise their knowledge, responsiveness and reliability, and one Google reviewer recommends them for manufacturing firms.
Prices are not published. The minimum budget band is $1,000 to $10,000 and the average rate is about $100 an hour. Clients range from small firms to enterprises. This mix suits dental groups that want SEO and paid search run together with clear data.
Assisted's Website
Assisted at a Glance
| Founded | 2016 |
|---|---|
| Team size | 23 people (some listings say 10-49) |
| Headquarters | Lutterworth, Leicestershire, England, UK |
| Leadership | Nick Rinylo (Founder and Managing Director) |
| Languages | English |
| Pricing | No public packages. Minimum budget band $1,000-$10,000, average about $100 per hour. |
| Contracts & reporting | Full data access and transparent reporting; contract length not published. |
| Tools & partnerships | Google Ads; Microsoft (Bing) Ads; Amazon Ads; LinkedIn Ads; Shopify; Magento; WooCommerce |
Dental Marketing Services
- Local SEO
- technical SEO
- content and copywriting
- digital PR
- Google and Bing PPC
- conversion rate optimisation
- conversion-focused web design
- social media
- analytics and reporting
- competitor analysis
Dental Clients & Results
- Zita West: sessions +50%, SEO leads +158%, transactions +480% YoY, organic traffic +118% YoY
- Sustain Commercial Solar: 83x ROI, 156 leads (+247% vs goal), #4 for commercial solar
- CIA Landlords: +46% website visitors, Domain Authority 32 to 46, 25% lead-to-sale rate
- Solar-sector partner: about GBP 59m pipeline in about six months
Why Dentists Choose Assisted
- Won UK Agency of the Year in 2023
- Now Storage organic traffic rose over 71%
- Sustain Commercial Solar saw an 83x return on investment
- Shows a 4.93 average from 155 reviews on its site
- Lists a healthcare sector among the industries it serves
Key Strengths
- Brings a steady flow of improvement ideas and shares practice goals, clients say
- Lowers cost per patient enquiry across search, YouTube and display ads
- Gives practices full access to campaign data with clear explanations
Awards & Recognition
- UK Agency Awards 2023 – Best Integrated Agency
- UK Agency Awards 2023 – Best Local Campaign (SEO)
- UK Agency Awards 2024 – seven nominations
How the DSA Score Breaks Down
Points earned: 60.5 of 100 (profile 57 × 0.8 + client feedback 14.9). DSA Score: 92/100
What Clients Say About Assisted
- 4 on Google
Clients Most Often Praise
- Value for money 2
In ShortClients praise PPC/lead-gen results, transparency and ongoing improvement ideas.
Jade Bostock describes a year-long engagement in which Assisted generated a reported £59m pipeline; rates them above other agencies.
See it on designrush.comJude Cornish feels safe with the team, praising shared goals and a steady flow of improvement ideas.
See it on designrush.comVanessa Potter credits the team with a successful PPC campaign across search, YouTube and display that lowered cost per conversion.
See it on designrush.comShow 1 more client review
- Trade Nation says Nick greatly improved online advertising results at CIA Insurance, with clear explanations and full data access. Google, 23 September 2021
Where Assisted Is Listed
Questions Dentists Ask About Assisted
Has Assisted worked with dental practices?
They have no named dental clients. Their nearest health work is Zita West, a fertility and reproductive health brand where SEO leads rose 158%.
Are they good at local SEO?
They won Best Local Campaign (SEO) at the UK Agency Awards 2023. One 2024 entry put 62 terms in the top three, with 28 at number one.
What will it cost?
They do not publish packages. The minimum budget band is $1,000 to $10,000, at about $100 an hour.
Who leads the agency?
Nick Rinylo is founder and managing director. The company was founded in 2016 and has around 23 staff.
Will I get access to my data?
Client reviews highlight full data transparency and clear explanations. Reporting is part of their analytics and performance service.
Reviews of Assisted
No reviews on this site yet. Have you worked with Assisted? Your review helps other dentists choose.