Owner-led agency since 1996 offering geo-grid local SEO, GEO and websites
About Atomic Design
Atomic Design is an owner-led web and search agency that started in 1996. Founder Chris Hanna lives in Franklin, Tennessee, where the agency now has its main office on Stepping Stone Drive, with further offices in Rochester, New York and Atlanta, Georgia. The firm began building sites in Atlanta, moved to Rochester in 2003 and had built more than 500 sites by 2011, when the Rochester Business Journal profiled it. Today they have built more than 1,200 websites, have done SEO since 2001 and have a team of 10 to 49 people.
Services cover SEO, local SEO, AI SEO and generative engine optimisation, web design and WordPress builds, AI automation and agents, PPC, content and branding. They also sell fixed diagnostics, including an AI search visibility audit and a traffic waste audit, and offer a free first assessment.
Their local SEO runs in seven steps. It starts with a geo-grid audit that checks rankings from many points across the service area, plus a review of the Google Business Profile, citations and reviews against the top three local rivals. They then correct categories, services and attributes on the profile and clean up name, address and phone data, removing duplicate listings. Next comes a system for earning and answering reviews, with review schema, followed by city and service pages with LocalBusiness markup written to avoid doorway-page filters. Local links come after that, and finally reports on map-pack position, calls, direction requests and form fills. Dental practices in competitive metro areas and multi-location brands are both good fits.
They have a dental industry page covering local SEO, GEO, reputation and websites for single offices, multi-site groups and DSOs, with most such clients near Nashville. No dental clients or case studies are named. Their med spa page shows how they approach clinical sectors: five phases from discovery to growth, front-desk training at launch, FTC-aware testimonial use and no paid or fake reviews.
Proof is mostly historic. They have won eleven international awards from Hermes, MarCom and Communicator, including 2010 MarCom platinum and gold wins for two client sites. Past clients include Coca-Cola, Microsoft, Kellogg's and the CDC. Public reviews are sparse, and there are none on GoodFirms.
Work is scoped per client rather than sold as fixed packages. Engagements can be an audit, a project, a monthly retainer or a custom plan. Retainers for owner-run practices are usually in the low thousands a month plus ad spend, on month-to-month terms with no long contract. Single-site practices and dental groups in the Nashville or Rochester areas are the most natural fit.
Atomic Design's Website
Atomic Design at a Glance
| Founded | 1996 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Franklin, Tennessee, USA |
| Other offices | Rochester, NY; Atlanta, GA |
| Leadership | Chris Hanna (Founder) |
| Languages | English |
| Pricing | No fixed packages; scoped per client. Free initial assessment. Monthly retainers for owner-operated practices are typically in the low thousands per month plus ad spend. |
| Contracts & reporting | Month-to-month with no long-term contracts; engagement models: marketing audit, project work, monthly retainer, custom; monthly reporting on map-pack position, calls, direction requests and form fills. |
| Tools & partnerships | Google Business Profile; LocalBusiness and review schema; geo-grid rank tracking; WordPress; Google Ads |
Dental Marketing Services
- Geo-grid local SEO audits and tracking
- Google Business Profile optimisation
- citation cleanup and duplicate listing suppression
- review generation and response with review schema
- localized service and city pages with LocalBusiness schema
- local link building
- AI search and GEO optimisation
- website design on WordPress
- reputation management
- content marketing
- PPC
Practice Types They Work With
- General dentistry
- DSOs/multi-location
Why Dentists Choose Atomic Design
- 30 years in business
- Dental industry page
- AI search focus
- Serves multi-site groups
- Franklin-based
Key Strengths
- Tracks map-pack rankings on a geo-grid across the practice's service area
- Cleans up a practice's citations, aligning NAP data and suppressing duplicate listings
- Reports practice calls, direction requests and form fills, not just rankings
Awards & Recognition
- 11 international awards (Hermes, MarCom, Communicator Awards)
- MarCom Platinum 2010 (AtlantaBuickGMC.com)
- MarCom Gold 2010 (LacyKatzen.com)
How the DSA Score Breaks Down
Points earned: 22.3 of 100 (profile 13 × 0.8 + client feedback 11.9). DSA Score: 84/100
What Clients Say About Atomic Design
- 1 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 1
- Dental website design 1
Hired for web design and SEO; website exceeded expectations, SEO results early.
See it on brightlocal.comWhere Atomic Design Is Listed
Questions Dentists Ask About Atomic Design
How does Atomic Design track local rankings for a dental office?
They use a geo-grid that checks map-pack rankings from many points across the service area. Reports also cover calls, direction requests and form fills, not just positions.
Can they handle a multi-location dental group?
Yes. Multi-location brands are a stated fit, and their dental work spans single offices, multi-site groups and DSOs.
Do they require a long-term contract?
No. Engagements run month to month with no long-term contracts. Options include a one-off audit, project work, a monthly retainer or a custom plan.
What does it cost?
They scope each programme and publish no fixed prices. Retainers for owner-run practices are usually in the low thousands per month plus ad spend.
Can they show dental case studies?
No named dental clients or dental case studies are published. Their public proof is mainly eleven design and marketing awards and a long client history in other sectors.
Reviews of Atomic Design
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