Cape Town healthcare marketing firm serving dentists with SEO, websites, ads and Growprac AI
About Avily
Avily is a healthcare marketing company with its head office at the Greenford Office Estate on Punters Way, Kenilworth, Cape Town. It was founded in 2012 to connect medical practitioners with patients and help people find credible practitioners. The team includes marketers, copywriters, designers, software developers and business analysts, with staff spread around the country. Avily markets itself as South Africa's largest healthcare marketing agency. It has more than 2,000 clients (the dental page gives more than 1,000). No founders or directors are named.
Dentistry is one of several specialties they cover, alongside psychology, physiotherapy, optometry, gynaecology, paediatrics and veterinary care. For dentists, they offer Google and social media advertising and dental website design, content and optimisation. Their SEO work aims to rank pages for searches such as "dentist near me". Further services include practice branding, reputation management, email, booking software, social media, referral building with other doctors, staff training and full marketing management. Their flagship product, Growprac AI, is a proprietary system that draws on more than ten years of dental marketing data to target patients. Clients also get the agency's own review generation software at no charge.
Compliance is a recurring theme. Avily's dental websites and adverts follow dental association marketing rules. It gives the example that a general practice offering aligners is advertised as providing orthodontic services, not as having an orthodontist. Their process moves from consultation to a custom strategy, then implementation, then ongoing monitoring. Campaigns can start in about two weeks if a practice already has basic tools in place, or up to four weeks if they must be built.
Avily works with SADA, SAAAD, SASMFOS and the Bridge Program Association, and holds Google Partners, Microsoft and Facebook partner badges. It has partnered with more than 500 dental professionals. It has built websites for Dr JJ Serfontein, Reddy Dental, Smile Solutions, Linksfield Dentist, Bryanston Dentistry, The Gentle Dentist and Century Dental Clinic, and its clients also include NuDental and HBDS.
Prices are tailored. Specialist practices and practices in metropolitan or higher-income areas usually pay more than general practices in smaller towns. No payment is due until a proposal is accepted. Visitors are pointed to Google reviews and video testimonials.
Avily's Dental SEO Page
Avily at a Glance
| Founded | 2012 |
|---|---|
| Team size | 10+ employees |
| Headquarters | Kenilworth, Cape Town, Western Cape, South Africa |
| Languages | English |
| Pricing | No fixed prices; quoted per practice based on goals, specialty and location. Specialist and metropolitan practices generally pay more. No commitment or payment until the proposal is approved. |
| Contracts & reporting | Four-step process: consultation, strategy, implementation, monitoring and optimisation. Launch in about 2 weeks if tools exist, up to 4 weeks if they need setting up; timelines confirmed in the proposal. |
| Tools & partnerships | Growprac AI (proprietary); proprietary dental review generation software; Google Partners; Microsoft partner; Facebook partner |
Dental Marketing Services
- Dental SEO
- dental website design, content and optimisation
- Google advertising
- social media advertising and marketing
- practice branding
- reputation management and review generation software
- booking software
- email solutions
- doctor referral building
- staff training
- practice location insight
- complete marketing management
- Growprac AI platform
Practice Types They Work With
- General dentistry
- orthodontics
- oral and maxillofacial surgery
- aesthetic dentistry
Dental Clients & Results
Dental Practices They Have Worked With
- Dr JJ Serfontein
- Reddy Dental
- Smile Solutions
- Linksfield Dentist
- Bryanston Dentistry (Dr Desai)
- The Gentle Dentist
- Century Dental Clinic
- NuDental
- HBDS
Why Dentists Choose Avily
- 500+ dental professionals served (agency figure)
- Has worked with SADA and other dental bodies
- AI platform built on ten years of dental data
- Healthcare is its whole business
- Practice branding service
Key Strengths
- Checks ad content against dental association marketing rules
- Takes practices from consultation to monitoring in four stages, live in two to four weeks
- Also offers booking software, doctor referral building and staff training
How the DSA Score Breaks Down
Points earned: 34.4 of 100 (profile 43 × 0.8 + client feedback 0). DSA Score: 87/100
Where Avily Is Listed
Questions Dentists Ask About Avily
Does Avily understand dental advertising rules in South Africa?
Yes. Every dental website and advert is checked against dental association marketing regulations. For example, a general practice offering aligners is advertised as providing orthodontic services, not as having an orthodontist.
How quickly can a campaign go live?
About two weeks if the practice already has basic tools in place, and up to four weeks if those need to be set up. Exact timelines come with the proposal.
What does Avily cost?
They do not publish prices. Quotes depend on goals, specialty and location, and specialist or metropolitan practices usually pay more. No payment is required until the proposal is approved.
Which dental practices have they worked with?
They have built websites for Reddy Dental, Smile Solutions, Linksfield Dentist, The Gentle Dentist, Century Dental Clinic and Dr JJ Serfontein, among others. They have partnered with more than 500 dental professionals.
What is Growprac AI?
Growprac AI is Avily's proprietary marketing platform, which draws on more than ten years of dental marketing data to target suitable patients. Clients also get the agency's review generation software free.
Reviews of Avily
No reviews on this site yet. Have you worked with Avily? Your review helps other dentists choose.