Small Ostend-rooted GEO agency combining SEO, PR and content for AI search citations
About BE VISIBLE
BE VISIBLE is a generative engine optimisation (GEO) agency with its home base in Ostend, Belgium. It also has locations in London, Lisbon, Davao City in the Philippines and Sheridan, Wyoming. It has a Belgian address on Spaarzaamheidstraat in Oostende and a second address in Calbayog, Samar. The agency's main site has moved from seobevisible.com, which no longer loads reliably, to bevisibleagency.com.
The business dates to 2025, and the team has between two and nine people. There are two co-founders. Rick Tousseyn leads GEO and SEO. Stefanie Janssen heads performance marketing and acts as marketing data architect. Pam Tarrayo runs off-page outreach. They are a small, senior team that keeps its client list short and works as part of the client's own team.
Their method blends SEO, PR, content and reputation work so that a brand is cited in answers from ChatGPT, Gemini, Perplexity and Google's AI features. In the Ocean Cleanup case this meant strengthening entity signals so AI systems recognise the organisation, and structuring pages so answers can be lifted from them easily. Their services cover organic SEO, AI SEO and AEO, ChatGPT ads, Reddit for GEO, paid search, keyword research, SEO-friendly websites, AI automation and AI search analytics. New enquiries are offered a free AI visibility audit.
Their clients are mostly technology firms and mission-led organisations. Named work includes The Ocean Cleanup, OtterlyAI, C&C Community (a revived 1990s game franchise), Mai Method and Pizza MaMeMi. Their target sectors are SaaS, clean tech, construction tech, health tech and AI start-ups. They have no named dental or clinical healthcare clients and no page for dentists. For a dental practice, the relevant angle is their focus on how AI assistants describe and recommend a business. Their track record, though, is with organisations that sell online or across countries rather than with local practices.
The Ocean Cleanup received its first verified donations traced to AI search platforms, with ChatGPT becoming a new conversion channel. The case was shortlisted at the European Search Awards and Global Agency Awards in 2026. OtterlyAI also won at the 2026 European Search Awards with their support, and the agency holds a Clutch Top SEO Company Belgium 2026 badge. Two Sortlist reviews, from The Ocean Cleanup's marketing manager and OtterlyAI's VP of marketing, praise clear communication, strategic thinking and practical guidance. One reviewer simply wished the engagement had run longer.
No packages are published. Hourly rates run $50 to $99, and projects run $5,000-plus.
BE VISIBLE's Website
BE VISIBLE at a Glance
| Founded | 2025 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Ostend, West Flanders, Belgium |
| Other offices | London (UK), Lisbon (Portugal), Davao City (Philippines), Sheridan, Wyoming (USA) |
| Leadership | Rick Tousseyn (Co-Founder, Head of GEO/SEO); Stefanie Janssen (Co-Founder, Head of Performance Marketing) |
| Languages | English, Dutch |
| Pricing | No published packages. $50-$99/hr; projects $5,000+. |
| Contracts & reporting | Free AI visibility audit offered to new enquiries. No contract length or reporting cadence published. |
| Tools & partnerships | Google Ads certification; Clutch, GoodFirms and DesignRush listings; OtterlyAI (client and AI search monitoring platform) |
Dental Marketing Services
- AI visibility audit
- SEO
- generative engine optimisation (GEO) and AEO
- content strategy
- digital PR and link outreach
- reputation building
- paid search
- SEO-friendly website builds
- AI search analytics
Dental Clients & Results
- The Ocean Cleanup: first verified donations attributed to AI search platforms, with ChatGPT as a new conversion channel
Why Dentists Choose BE VISIBLE
- Grew traffic and rankings for a software platform
- IT firm also a client
- 5.0 from 2 Clutch reviews
- Projects from $5,000
Key Strengths
- Recovers traffic a practice loses to Google's AI overviews
- Offers practices a free AI visibility audit as the starting point
- Targets practice citations in ChatGPT, Gemini and Perplexity answers, not just rankings
- Combines SEO with PR and reputation management to build a practice's authority
Awards & Recognition
- European Search Awards 2026 winner (with OtterlyAI)
- European Search Awards 2026 and Global Agency Awards 2026 shortlist (The Ocean Cleanup)
- Global Business Tech Awards 2026 finalist
- Clutch Top SEO Company Belgium 2026
How the DSA Score Breaks Down
Points earned: 45.3 of 100 (profile 38 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Clients Say About BE VISIBLE
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- More new patient bookings 2
- Understanding of dentistry 1
Built a digital marketing strategy focused on AI search for Betalyra's consulting and SaaS products; reported better rankings in AI and classic search, more visitors and lower bounce rates.
See it on clutch.coSEO and AI visibility work recovered traffic lost to AI overviews, won position-one keywords, AI-overview citations and demo bookings; suggested finishing current initiatives before starting new ones.
See it on clutch.coEngaged to improve search discoverability of mission-driven content; praised the agency's understanding of mission-driven organizations and would like a longer collaboration.
See it on sortlist.comShow 1 more client review
- TR, VP Marketing, OtterlyAI: Partnered on SEO/GEO and organic growth strategy; appreciated strategic thinking and hands-on approach, calling the collaboration very effective. Sortlist
Where BE VISIBLE Is Listed
Questions Dentists Ask About BE VISIBLE
Does BE VISIBLE have dental clients?
No dental clients are named. Their work is for technology companies and non-profits such as The Ocean Cleanup and OtterlyAI, and health tech is the closest sector they target.
What is their main focus?
They concentrate on getting brands cited in AI answers from tools like ChatGPT and Gemini, alongside Google rankings. They combine SEO, PR, content and reputation work to do this.
How do they start an engagement?
They offer a free AI visibility audit to new enquiries. Process steps beyond that are not published.
Who runs the agency?
Co-founders Rick Tousseyn (GEO and SEO) and Stefanie Janssen (performance marketing) lead a small team of two to nine people across Belgium, the UK, Portugal, the Philippines and the US.
How much do they charge?
They do not publish prices. Rates run $50 to $99 an hour.
Reviews of BE VISIBLE
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