Three-person Charlotte web studio offering custom sites, SEO setup, hosting and CRM automation
About Bellaworks Web Design
Bellaworks Web Design is a small website studio at 436 E 36th Street in the NoDa area of Charlotte, North Carolina. The name combines bella, meaning beautiful, with works in the sense of works of art. The company has been building sites for more than 15 years and has served hundreds of businesses. No founding year is published.
Three people are profiled. Austin Crane designs and builds the sites and has more than two decades of experience; he holds a graphic design degree from Georgia State University, previously ran digital marketing at the US National Whitewater Center, and competed on the US whitewater slalom team. Cathy Bradley manages projects and trained as an architect at North Carolina State University, working at Gantt Huberman Architects before joining. Lisa DeBona is lead developer, with more than ten years of UI and UX work, including a CRM and HR portal she built in the Middle East.
Their services cover website design and development, SEO with AEO and GEO, marketing and automation, hosting and copywriting. Every build includes responsive design, redirects from old URLs, Google Analytics, sitemap submission to Google and the Yoast SEO plugin. Keyword research, keyword-led copy, internal linking, alt text, blog posts and consistent name, address and phone listings are offered as extras. Hosting is sold on six- or twelve-month plans that include an SSL certificate. The automation side adds email templates and sequences, Google Ads management, CRM integrations that tag enquiries and send welcome emails, appointment reminders, review requests and re-engagement messages, plus small custom AI tools.
Bellaworks is not a dental agency. They have no dental or healthcare page and no named medical clients. Portfolio names include Nourish Up, Neatbooks, Clearview Wealth Management, Colony Family Offices, Fletcher Tydings, the Whitewater Center, Friends Foundation, SteelFab and Modern Lighting. For a practice, the most relevant pieces are the CRM-driven appointment reminders and review requests, and the copywriting and on-page SEO bundled with a new site.
Internally they work through four steps: learning the client's business, building a strategy and plan, setting a schedule, then design and development. Clients see this as three stages: an initial conversation, a tailored proposal and launch. Prices are not published. A 2026 article on their blog gives general market ranges, such as $2,000 to $10,000 for a small business site and $200 to $1,000 a month for ongoing SEO, but these are industry estimates rather than their own quotes. They have a Yelp listing, but no review scores or testimonials are published.
The studio suits Charlotte practices that want a custom-built website with sound technical SEO and automated patient follow-up, and are happy to source specialist local SEO elsewhere.
Bellaworks Web Design's Website
Bellaworks Web Design at a Glance
| Team size | 3 profiled team members |
|---|---|
| Headquarters | Charlotte, North Carolina, USA |
| Leadership | Austin Crane (Designer and Developer); Cathy Bradley (Project Manager); Lisa DeBona (Lead Developer) |
| Languages | English |
| Pricing | No published prices; work is quoted by proposal. Hosting is offered on 6- or 12-month plans. |
| Contracts & reporting | Process runs from consultation to tailored proposal to launch. Hosting sold on 6- or 12-month plans. |
| Tools & partnerships | WordPress; Yoast SEO; Google Analytics; Google Ads; CRM integrations |
Dental Marketing Services
- Custom website design and development
- on-page SEO setup with Google Analytics, sitemap submission and Yoast
- keyword research and SEO copywriting
- NAP listing consistency
- website hosting with SSL
- Google Ads management
- CRM integration with appointment reminders and review requests
- email marketing
Why Dentists Choose Bellaworks Web Design
- Three-person team led by founder Austin Crane
- Studio at 436 E 36th Street in Charlotte
- Redesigned the U.S. National Whitewater Center website
- More than 15 years building custom websites
- Offers AEO and GEO work alongside standard SEO
Key Strengths
- Integrates booking, CRM and payment APIs into custom practice websites
- Adds click-to-call buttons, map embeds and local schema to practice websites
- Tests practice sites on real devices and uses staging before changes go live
- Maintains practice websites with backups, plugin updates and weekly malware scans
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Where Bellaworks Web Design Is Listed
Questions Dentists Ask About Bellaworks Web Design
Has Bellaworks built websites for dental practices?
No dental or healthcare clients are named. Their published work is for businesses such as Clearview Wealth Management, SteelFab and the US National Whitewater Center.
What SEO comes with a new website?
Responsive design, redirects from old pages, Google Analytics, sitemap submission to Google and the Yoast SEO plugin are standard. Keyword research, copywriting, alt tags, blog posts and NAP listings are optional extras.
Can they automate appointment reminders and review requests?
Yes. Their marketing and automation service connects a website to a CRM and sends welcome emails, appointment reminders, review requests and re-engagement messages.
Who will I work with?
The studio profiles three people: designer Austin Crane, project manager Cathy Bradley and lead developer Lisa DeBona.
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