Brno and Prague full-service creative agency with in-house web, SEO and media teams
About Better Marketing
Better is a Czech creative and marketing agency that trades online as better.cz. It runs two offices: one in the DEPO Business Parking complex on Karlova street in Brno-Maloměřice, and one in the City Point building on Hvězdova street in Prague 4. Its purpose is connecting people, art and data, and it works for clients across the Czech Republic and abroad.
The company celebrated its 20th anniversary in 2025, having grown from a purely digital shop into a full-service agency covering performance campaigns, strategy and creative work. In the same year it moved to new premises in Brno after 18 years at its previous address and introduced a new logo and website. Martin Kupka is CEO and leads strategy. Stanislav Bílek heads design, and Aleš Chatrný is responsible for SEO and web development. The team has more than 40 people.
Search work sits inside a wider Web and SEO unit. That unit offers ongoing SEO management with link building, SEO audits, AI search optimisation (AIO), website and e-shop builds, landing pages, UX and UI redesigns, website management, email campaigns and online reputation management. Builds start from keyword analysis and functional design, and audits identify weak spots and propose specific fixes. Other departments handle media buying, social media, content, data and analytics, events and PR, so a client can combine search with paid and offline campaigns.
Better does not publish any dental work. Its healthcare experience is real, though. It ran a brand campaign for Medicom Clinic that made enquiries 11% cheaper. For the Moje ambulance network of general practices it brought in 9,000 new patients. It has also run a campaign for the fertility clinic Repromeda. A dental group with several sites, or a clinic planning a larger brand and acquisition push, would be closer to this client base than a single small surgery would.
The agency's awards come from Czech industry competitions. They include first and third places at IEA 2025 for MAPEI, first and second places in the real estate category at Fénix 2025, and a first place at WebTop100 2024 for a Brno Jedna performance campaign. JUKO petfood's marketing manager says the SEO work is systematic and tied to agreed goals, and a related case study covers organic traffic growth for that client's e-shop. No prices are published. New clients start by booking a call to discuss the project.
Better Marketing's Website
Better Marketing at a Glance
| Founded | c. 2005 (20th anniversary marked in 2025) |
|---|---|
| Team size | 40+ employees |
| Headquarters | Brno, South Moravian Region, Czech Republic |
| Other offices | Prague |
| Leadership | Martin Kupka (CEO & Strategy); Stanislav Bílek (Design & Strategy, creative director); Aleš Chatrný (SEO & Web Development); Aneta Matoušková (Account & Strategy); Zuzana Talhoferová (Campaign & Media) |
| Languages | Czech; English |
| Pricing | No public pricing; projects quoted after an initial consultation. |
Dental Marketing Services
- SEO management and link building
- SEO audits
- AI search optimisation (AIO)
- website and landing page creation
- UX/UI redesign
- website management
- online reputation management
- email marketing
- online and offline media buying
- social media management
- brand and communication strategy
Dental Clients & Results
- Medicom Clinic: enquiries 11% cheaper after a brand campaign
- Moje ambulance: 9,000 new patients for a GP network
- JUKO petfood: e-shop organic traffic growth through SEO (no figure published)
Why Dentists Choose Better Marketing
- Brno location confirmed
- Listed for SEO
- Local Moravian agency
- Online marketing
- References advised
Key Strengths
- Optimises a dental practice website to rank for treatment searches
- Offers social media marketing alongside SEO for practices
- Runs content marketing for practices as part of a full-service online advertising offer
Awards & Recognition
- IEA 2025: 1st place Energy and Industry and 3rd place Performance Marketing (MAPEI)
- Fénix 2025: 1st and 2nd place Real Estate
- WebTop100 2024: 1st place Performance Campaign (Brno Jedna)
- IEA 2024: 2nd place Performance Marketing (Brno Jedna)
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Better Marketing Is Listed
Questions Dentists Ask About Better Marketing
Has Better worked with dental practices?
They have no named dental clients. They have worked with healthcare providers, including Medicom Clinic, the Moje ambulance GP network and the fertility clinic Repromeda.
What SEO services does Better offer?
Their Web and SEO team provides ongoing SEO management with link building, SEO audits, AI search optimisation, website and e-shop builds, landing pages and online reputation management. SEO and web development are led by Aleš Chatrný.
Where are Better's offices?
They have one office in the DEPO Business Parking complex in Brno-Maloměřice and another in the City Point building in Prague 4. They work with clients in the Czech Republic and abroad.
How established is the agency?
Better marked its 20th anniversary in 2025, and the team has more than 40 people. Martin Kupka is CEO.
Does Better publish prices?
No. Prospective clients get in touch to discuss a project. No packages or rates are published.
Reviews of Better Marketing
No reviews on this site yet. Have you worked with Better Marketing? Your review helps other dentists choose.