Reading-based organic search consultancy and B Corp with SEO, GEO and digital PR
About Blue Array
Blue Array Ltd was incorporated in May 2015 by Simon Schnieders, who had spent around ten years as an in-house SEO lead at Zoopla, Mail Online and Yell.com. Its headquarters is at Work.Life Reading, The White Building, 33 King's Road, Reading, with a second UK office in London and a sister business, Blue Array Spain S.L., in Seville. Stephanie Emmanouel is managing director. The team has 10 to 49 people, and the company reached £1 million in turnover within its first year. Their model is a 'consulgency', meaning consultant-level advice delivered with agency capacity.
Their services cover technical SEO, SEO and GEO audits, search-led content, digital PR for link earning, international SEO, conversion rate optimisation, online reputation management, app store optimisation and short-form video. Training is a strand of its own: the Blue Array Academy, an online course platform, launched in February 2020, and workshops are offered to in-house teams. Packages include Ignite for start-ups and scale-ups, Advantage for established businesses, a GEO package for AI search visibility, and fixed audit and content packages. New engagements often begin with Sprint Zero, a fixed-price, roughly two-week phase that produces a 12 to 18 month forecast, investment options and a roadmap; the fee is credited against a later retainer, and they bill on outputs rather than day rates.
Dental links are indirect. Doctify, the UK platform where patients rate doctors and dentists, was an early client, and dental and healthcare are among the industries they serve. Medical work is about 10% of the client base. No dental practice case study has been published; most named clients are consumer and financial brands such as RAC, Simply Business, GoCardless, Zoopla, Pret, Boden, Yell and the Post Office.
Published results include a 1,407% rise in non-branded clicks to an RAC insurance page between February and August 2022, a 50% year-on-year increase in organic conversions for GoCardless, 122% more organic entrances for Alison.com, 356% non-branded traffic growth for Iwoca and 119% organic growth for Pepper Money. Simply Business saw 21% more sales and doubled visitor traffic. Award wins include Best Large SEO Agency at the UK Search Awards and SEO Agency of the Year at the UK Digital Growth Awards. They gained B Corp certification and London Living Wage accreditation in 2022.
Trustpilot shows 4.6 from 86 reviews, with praise for detailed audits, clear roadmaps, migration support and long partnerships; the only 1-star review concerned a slow callback. The minimum project is $5,000, and rates run $100 to $149 an hour. They suit dental groups, DSOs and dental platforms with in-house marketers more than single practices on small budgets.
Blue Array's Website
Blue Array at a Glance
| Founded | 2015 |
|---|---|
| Team size | 10-49 employees (some listings say 31-40) |
| Headquarters | Reading, Berkshire, England, UK |
| Other offices | London, Seville (Spain, via Blue Array Spain S.L.) |
| Leadership | Simon Schnieders (Founder and CEO); Stephanie Emmanouel (Managing Director) |
| Languages | English, Spanish |
| Pricing | $5,000+ minimum project, $100-$149 per hour (some listings give $2,500-$5,000 per project). One SEO review cost £8,000. Packages: Ignite, Advantage, GEO, audit and content packages (prices not published). |
| Contracts & reporting | Engagements often start with Sprint Zero, a fixed-price two-week phase producing a 12-18 month forecast and roadmap, with the fee credited against a later retainer; billing based on outputs rather than day rates. |
| Tools & partnerships | Semrush Agency Partner; Google Slides and Slack for project communication; Blue Array Academy training platform |
Dental Marketing Services
- Technical SEO audits
- SEO and GEO (AI search) strategy
- search-led content
- digital PR and link earning
- local and international SEO
- conversion rate optimisation
- online reputation management
- site migration support
- in-house SEO training and workshops
Practice Types They Work With
- DSOs/multi-location
- healthcare platforms
Dental Clients & Results
- RAC: 1,407% increase in non-branded clicks to temporary car insurance page (Feb-Aug 2022)
- GoCardless: 50% year-on-year increase in organic conversions (2023)
- Alison.com: 122% increase in organic entrances (Aug 2021-Aug 2022)
- Iwoca: 356% non-branded organic traffic growth
- Pepper Money: 119% organic traffic growth
- Weightmans: 183% year-on-year increase in organic visibility
- Simply Business: 21% sales increase and 100% traffic increase
Why Dentists Choose Blue Array
- Certified B Corp with a score of 91.9
- Living Wage Employer
- Says it was the first UK agency to sell AI search optimisation
- Ignite package for start-up and new practices
- Trains in-house teams in SEO
Key Strengths
- Delivers detailed technical SEO recommendations for practice websites on agreed timelines
- Runs its own digital PR method to earn backlinks for practice sites
- Offers conversion rate optimisation to turn practice site visits into patient enquiries
- Provides online reputation management, including monitoring mentions of a practice
Awards & Recognition
- Best Large SEO Agency (UK Search Awards)
- SEO Agency of the Year (UK Digital Growth Awards)
- Best use of Search: Finance (Global Search Awards)
- Best use of Search: Not for Profit (European Search Awards)
- Best SEO Campaign (European Agency Awards)
- Multilingual Content Campaign of the Year (European Content Awards)
- Certified B Corp (2022)
- London Living Wage accredited (2022)
How the DSA Score Breaks Down
Points earned: 63.9 of 100 (profile 61 × 0.8 + client feedback 15.1). DSA Score: 93/100
What Clients Say About Blue Array
- 6 on review sites
- 1 on its website
Clients Most Often Praise
- Understanding of dentistry 1
- Communication & responsiveness 1
- Value for money 1
- Higher Google Maps & local rankings 1
In ShortClients praise Blue Array as a thorough, data-driven extension of their in-house team with clear recommendations and good communication. One reviewer wished recommendations were implemented faster.
Bridget Harris found the team thorough, professional and expert.
See it on clutch.coPhil Byles praises responsiveness to requirements on a long-running engagement.
See it on clutch.coMaria Vargas says Blue Array feels like an extension of the in-house team.
See it on ca.trustpilot.comShow 4 more client reviews
- James Bailey credits Blue Array with more than tripling website traffic over 12 months. Trustpilot, Jun 2, 2023
- Sabastian Dyer praises detailed recommendations and documents delivered on agreed timelines. Trustpilot, Jul 11, 2023
- Andrew Jervis finds the team professional and smart. Trustpilot, Sep 3, 2024
- Matt Johnson describes Blue Array as reliable, ambitious and growth-oriented with a strong appreciation of the client's needs. Agency website
Where Blue Array Is Listed
Questions Dentists Ask About Blue Array
Has Blue Array worked in dental or healthcare?
Doctify, a platform where patients review doctors and dentists, was an early client, and dental and healthcare are among their industries. They have not published a case study for an individual dental practice.
What does it cost to start with Blue Array?
The minimum project is $5,000, with hourly rates of $100 to $149. Many engagements begin with a fixed-price Sprint Zero phase whose fee is credited against a later retainer.
Can they train our in-house marketing team?
Yes. They run workshops and operate the Blue Array Academy, an online training platform launched in 2020. Trustpilot reviewers mention courses such as advanced technical SEO.
Do they offer optimisation for AI search?
Yes. They sell a GEO package aimed at visibility in AI-powered search, alongside traditional SEO audits and strategy.
What do clients say about them?
Trustpilot shows 4.6 from 86 reviews, with praise for thorough audits, clear recommendations and long-term partnership. The only notable complaint was a slow response to one enquiry.
Reviews of Blue Array
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