Lisbon web and SEO agency since 2007 combining site builds with SEO and AEO
About Bluesoft
Bluesoft is a digital agency based on the tenth floor of Rua Sanches Coelho 3 in Lisbon. It began trading in 2007 and now specialises in digital marketing, SEO and AI-driven search. It has had more than 300 clients over nearly two decades. The team has between 10 and 50 people, with a core group led by Pedro Duarte (Head of Business) and Diogo Cruz (CTO).
The agency does not market a dental-specific package. Healthcare is among its sectors, next to education, real estate, retail and professional services. Health-adjacent work in its portfolio includes a website for Quirolife, an optics brand (Optivisão), the pharmaceutical group Jaba Recordati and the Guronsan brand. Dental practices would therefore get a general SEO and web team, not a clinic specialist.
Their SEO method has three phases. The first phase is strategy: market research, business goals, keyword analysis and information structure. The second is production: design, web development, asset creation and content. The third is monitoring and optimisation, with reports, strategic recommendations and client follow-up. Bluesoft runs SEO and answer engine optimisation (AEO) together, linking content work, technical performance and entity structure to visibility in generative AI answers. Local SEO, Google Business Profile management and review generation are not part of the published offer. A clinic that needs map pack work should ask about these directly.
The clearest health-sector proof is Área HBP, a pharmaceutical site, which received UX and UI design, front-end and back-end development, SEO and AEO between September 2024 and August 2025. Its organic traffic rose about 150 to 200 percent within six months, it reached first-page Google rankings for BPH terms, and its content was cited by ChatGPT and Perplexity. Other clients include a nature conservation nonprofit that got more inquiries after a rebuild, a parenting publisher with 30 percent annual traffic growth, and a Brazilian IT firm that won leads from keyword gains.
They are rated 4.8 on Clutch across five reviews. Reviewers point to SEO knowledge, project management and meeting deadlines. Cost is the one complaint that recurs, and one reviewer asked for more structured reporting on AI visibility. On Google they are rated 4.9 from more than 120 reviews, and testimonials mention responsiveness and long relationships.
They do not publish prices. The minimum project is about 5,000 US dollars. Reporting comes with strategic recommendations, but no fixed cadence is published. They suit Portuguese clinics that want a new website and organic search handled by the same in-house team.
Bluesoft's Website
Bluesoft at a Glance
| Founded | 2007 |
|---|---|
| Team size | 11-50 employees |
| Headquarters | Lisbon, Lisbon District, Portugal |
| Leadership | Pedro Duarte (Head of Business); Diogo Cruz (CTO); Daniela P. Correia (Web Marketing Manager); Andrea Sousa (Art Director) |
| Languages | Portuguese; English |
| Pricing | No public price list. The minimum project is about USD 5,000. Quotes are per project. |
| Contracts & reporting | Three-phase process (strategy, production, monitoring and optimisation) with reports, strategic recommendations and client follow-up. No reporting cadence or contract length published. |
Dental Marketing Services
- SEO
- answer engine optimisation (AEO)
- website design and development
- content production
- digital strategy consulting
- digital advertising
- creativity and design
Dental Clients & Results
- Área HBP (pharmaceutical): organic traffic up about 150-200% within six months, first-page Google rankings for BPH terms (2024-2025)
- Bolas de Sabão (parenting media): about 30% annual traffic growth, mostly organic
Why Dentists Choose Bluesoft
- Founded in 2007, with more than 300 clients since
- Built the Quirolife website, per a named client testimonial
- Lists health as one of six sectors served
- In-house web developers alongside SEO and social media staff
- Clients include Assembleia da República and NOS
Key Strengths
- Combines UX design, SEO and answer engine optimisation for clinic sites
- Works with clinics in three phases: strategy, production, then monitoring and optimisation
- Builds entity architecture so a practice can appear in generative AI answers
- Sends clinics reports with strategic recommendations during ongoing follow-up
How the DSA Score Breaks Down
Points earned: 37.9 of 100 (profile 32 × 0.8 + client feedback 12.3). DSA Score: 88/100
What Clients Say About Bluesoft
- 2 on Google
- 1 on review sites
Clients Most Often Praise
- Clear reporting & honesty 2
- More new patient bookings 1
- Higher Google Maps & local rankings 1
In ShortClients highlight SEO-driven organic traffic growth, professionalism and transparency. One pharmaceutical brand client.
Marketing Director at pharmaceutical brand Área HBP reports 150-200% organic traffic growth after UX/UI, development, SEO and AEO work.
See it on clutch.coVery satisfied with professionalism, transparency and visible improvement in her online presence (Portuguese review).
See it on designrush.comRodrigo Anciães Ferreira praises a fast, reliable professional team that gets the job done.
See it on designrush.comWhere Bluesoft Is Listed
Questions Dentists Ask About Bluesoft
Does Bluesoft specialise in dental marketing?
No. Healthcare is one of several sectors they serve, and their health-related work includes Quirolife, Optivisão, Jaba Recordati and a pharmaceutical site for Área HBP. They offer general SEO and web services, not a dental-only package.
How do they handle SEO for AI search tools?
They deliver SEO and answer engine optimisation together, covering content, technical performance and entity structure. A pharmaceutical client's content was cited by ChatGPT and Perplexity after the project.
Can they build my clinic website as well as do SEO?
Yes. They have in-house developers and designers, and their health-sector projects combined UX and UI design, front-end and back-end development, and SEO in one engagement.
What do they cost?
They do not publish prices and quote per project. The minimum project is about USD 5,000, and one reviewer named cost as the area to improve.
How are they rated by clients?
They are rated 4.8 on Clutch across five reviews and 4.9 on Google from more than 120 reviews. Reviewers mention SEO knowledge, timeliness and project management.
Reviews of Bluesoft
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