Adelaide web and marketing agency with a dental sector team and competitor exclusion policy
About Boylen
Boylen is a design, web and digital marketing agency in Fullarton, a suburb on the south-eastern edge of Adelaide. It was founded in 1992 and has been in business for more than three decades. It has 13 permanent staff. Tim Boylen is managing director, and the team includes a head of digital, a design manager, digital marketing specialists, an SEO and content specialist, web developers and a support manager. Beyond dentistry, the agency works with schools, small businesses, listed companies and larger enterprises, and it publishes print and digital magazines for clients.
Dental practices are one of the agency's named sectors. It offers dental website design, search optimisation, Google Ads and paid social, email, social media, review collection, call and conversion tracking, online booking and patient portal integration, and training for practice staff. Its Adelaide team handles in-practice photography and video, as well as content on treatments such as implants, veneers, Invisalign, whitening and composite bonding. Logo and branding reviews are done by in-house graphic designers.
One feature that sets the agency apart is a local exclusion policy. Boylen geofences its dental marketing and will not provide SEO, advertising or social media services to a client's direct competitors nearby. It also benchmarks clients against other practices in their area. SEO is built in during the website build, with attention to page speed and integration of Google Analytics, Search Console and the Facebook Pixel, and it continues after launch. The process starts with a meeting in person or by video, sometimes at the clinic, followed by design, launch on an agreed schedule and ongoing tracking of new patient leads against bookings.
It has built dental websites for Adelaide Quality Dental, Island Dental, Sydney Boutique Dentistry, Barossa Dental, Riken Dental Group, Dentistry On Unley and Bupa Dental Corporation. A case study covers Andrew Murray Dental. In 2022 it took an unranked dental site to the top of page one. It serves general practices, orthodontists, periodontists, oral surgeons, implant and cosmetic practices in South Australia, New South Wales and Victoria.
Prices are not published, and enquiries go through a free consultation or strategy session. The agency offers warranties on major projects and local support from Adelaide. Reviews on TechBehemoths praise clear communication, and the agency has kept a five-star Google rating for ten years.
Boylen's Dental SEO Page
Boylen at a Glance
| Founded | 1992 |
|---|---|
| Team size | 13 permanent staff |
| Headquarters | Fullarton (Adelaide), South Australia, Australia |
| Leadership | Tim Boylen (Managing Director); Tim Maeder (Head of Digital); Madelaine Raschella (Design Manager) |
| Languages | English |
| Pricing | Not published; free first consultation or strategy session |
| Contracts & reporting | Warranties on major projects and support work; agreed go-live schedules; ongoing measurement after launch; no work for direct local competitors of a client |
| Tools & partnerships | Google Analytics; Google Search Console; Google Ads; Facebook Pixel; call tracking |
Dental Marketing Services
- Dental website design and development
- dental SEO and local search
- Google Ads
- paid social
- social media marketing
- email marketing
- review management
- call and conversion tracking
- online booking and patient portal integration
- practice software integration
- in-practice photography and video
- logo and branding reviews
- competitor benchmarking
- staff marketing training
- hosting and support
Practice Types They Work With
- General dentistry
- orthodontics
- periodontics
- oral surgery
- dental implants
- cosmetic dentistry
- corporate dental groups
Dental Clients & Results
- Unnamed dental practice: moved from unranked to top of Google page one through SEO (2022)
- Andrew Murray Dental: dental marketing case study (no metrics published)
Dental Practices They Have Worked With
- Adelaide Quality Dental
- Island Dental
- Sydney Boutique Dentistry
- Barossa Dental
- Riken Dental Group
- Dentistry On Unley
- Bupa Dental Corporation
- Andrew Murray Dental
Why Dentists Choose Boylen
- No-competition geofence guarantee
- 30 years in medical marketing
- Photography and video in-house
- Staff marketing training
- Adelaide studio
Key Strengths
- Builds bespoke marketing solutions shaped around each practice's needs
- Runs email campaigns that keep a practice in touch with its patients
- Avoids working with a direct competitor in the same area as the practice
- Trains practice staff in marketing and produces photography and video in-house
How the DSA Score Breaks Down
Points earned: 29.6 of 100 (profile 29 × 0.8 + client feedback 6.4). DSA Score: 86/100
What Clients Say About Boylen
- 2 on its website
In ShortSite testimonials from corporate and education clients praise bespoke web solutions.
Former Head of Marketing at Minelab/Codan says Boylen delivered a solution exceeding customer needs.
See it on boylen.com.auImmanuel College's Director of Development praises their commitment to a bespoke solution.
See it on boylen.com.auWhere Boylen Is Listed
Questions Dentists Ask About Boylen
Will Boylen also work for the practice down the road?
No. Boylen geofences its dental marketing and does not offer SEO, advertising or social media services to a client's direct local competitors.
Which dental practices have they built websites for?
Examples include Adelaide Quality Dental, Island Dental, Sydney Boutique Dentistry, Barossa Dental, Riken Dental Group, Dentistry On Unley and Bupa Dental Corporation.
Do they work outside South Australia?
Yes. They are based in Adelaide but also work with dentists in New South Wales and Victoria.
Can they handle photos and video in my clinic?
Yes. Their Adelaide team offers in-practice photo and video shoots, and a stock library can be used if needed.
How much does it cost?
Boylen does not publish prices. Practices can book a free consultation or a strategy session to get a quote.
Reviews of Boylen
No reviews on this site yet. Have you worked with Boylen? Your review helps other dentists choose.