Amsterdam performance agency with local SEO, GEO, paid media and tracking for scale-ups
About Brandfirm
Brandfirm is a performance marketing agency in Amsterdam that works for companies in the Netherlands and Belgium. Daan Smit is founder and owner. The team has about 60 specialists (some listings say 11 to 50). The agency acts as the online marketing department for scale-ups and growing firms, and has served more than 95 such companies.
The service list is broad. Search work covers SEO strategy, technical SEO, link building, local SEO, site migrations and SEO for shopping feeds, plus a separate GEO line for visibility in AI answer engines. Paid work spans Google Search, Shopping, Performance Max, YouTube and Microsoft Ads, and social advertising on Meta, LinkedIn and TikTok. Supporting teams handle conversion optimisation, email and automation, creative and user-generated content, GA4 setup, server-side tagging and first-party data, and AI training and automation.
The local SEO offer is the part most relevant to dentists. Brandfirm works in four stages. First they review current listings and local pages and choose target areas and search terms. Next they optimise each Google Business Profile, including categories, attributes, photos and opening hours, and build a matching local landing page. Third, they build local authority through local links, consistent directory data and a review strategy. Finally they add locations and keep monitoring. Each branch gets its own profile and page, a set-up suited to group practices, and the agency has done expansion work for Otolift, The Phone Lab and Brugman Letselschade.
Published results come from retail, hospitality and services rather than dentistry. For Fletcher Hotels, Meta revenue grew 250 percent on a 135 percent higher budget, with purchases up 59 percent after campaigns were merged. Laadpunt Nederland's conversion rate rose from 0.64 to 3 percent, and Joolz gained 74 new content pages. HelloFlex landing pages reached the top three in Google within three months. Other named clients include Secrid, Heijmans, Artipoppe and Elis Nederland. No dental clinics are named.
Recognition includes a top 10 place in the Emerce 100, FD Gazellen status every year from 2016 to 2025, a Fonk 150 listing and a top 250 growth company ranking from Erasmus and nlgroeit. They have a 5.0 Google rating from 97 reviews, and partners describe the working style as strategic, transparent and friendly. Prices are not published; prospects can request a free analysis. Practices with several locations and a budget for both organic and paid search are the closest fit.
Brandfirm's Website
Brandfirm at a Glance
| Team size | About 60 specialists (some listings say 11-50) |
|---|---|
| Headquarters | Amsterdam, North Holland, Netherlands |
| Leadership | Daan Smit (Founder and Owner) |
| Languages | Dutch; English |
| Pricing | Not published. A free analysis is offered. |
| Tools & partnerships | Google Ads; Microsoft Ads; Google Business Profile; GA4; server-side tagging; Spotler (Mail+, MailPro, SendPro) partner |
Dental Marketing Services
- Local SEO with Google Business Profile optimisation
- location landing pages
- review strategy
- directory and citation consistency
- technical SEO
- link building
- GEO for AI search
- Google Ads and Performance Max
- Meta, LinkedIn and TikTok ads
- conversion optimisation
- GA4 and server-side tracking
- email marketing and automation
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Fletcher Hotels: +250% Meta revenue on a 135% budget increase and +59% purchases after campaign consolidation (2024-2026)
- Laadpunt Nederland: conversion rate from 0.64% to 3%
- Joolz: 74 new content pages with gains in organic clicks
- HelloFlex: landing pages in Google top 3 within three months
Why Dentists Choose Brandfirm
- Has a dedicated local marketing and local SEO service page
- Case: Laadpunt Nederland leads grew from 20 to 200 per month
- Case: Keuringsdienst voor Wonen saw 57% more monthly leads
- Offers GEO work for visibility in AI search tools
- Office on the Duivendrechtsekade in Amsterdam Oost
Key Strengths
- Fully optimises a practice's Google Business Profile, including categories, photos and opening hours
- Sets up a profile and local landing page per location for multi-site practices
- Keeps practice name, address and phone data consistent across directory listings
Awards & Recognition
- Emerce 100 top 10 digital marketing agencies
- FD Gazellen 2016-2025
- Fonk 150 best full-service agencies (medium)
- Erasmus and nlgroeit Top 250 growth companies
How the DSA Score Breaks Down
Points earned: 28.8 of 100 (profile 36 × 0.8 + client feedback 0). DSA Score: 86/100
Where Brandfirm Is Listed
Questions Dentists Ask About Brandfirm
Can Brandfirm handle several practice locations?
Yes. Their local SEO method gives each location its own optimised Google Business Profile and local landing page, and the final stage covers adding locations over time.
Do they manage patient reviews?
A review strategy is part of their local authority stage, alongside local links and consistent directory listings. How reviews are requested or answered is not published.
Have they worked with dental clinics?
They have no named dental clients. Their published cases come from hotels, retail, e-commerce and services.
Do they offer visibility in AI search tools?
Yes. They run a separate GEO service covering strategy, shopping and data tracking for AI answer engines.
What does it cost?
Prices are not published. You can request a free analysis, after which a proposal is made.
Reviews of Brandfirm
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