Cologne practice-marketing agency serving only doctors, clinics and healthcare providers
About Carekom GmbH
Carekom GmbH, which uses the tagline Marketing auf Rezept, or marketing on prescription, is an owner-managed agency for practice marketing in Cologne. Its office is on Venloer Straße in Ehrenfeld. Tobias Kesting is the managing director. It was founded in 2010 and is a small full-service agency that carries out every measure itself. The client base is limited to doctors, clinics and other healthcare providers.
The service range runs from strategic consulting and corporate identity through to practice websites, social media management and the handling of review portals. An in-house production team makes practice photos, image films and TV, radio and cinema spots. Less common items include information evenings for patients, CME training events for physicians and help with founding a new practice. Each client has one contact person for all matters.
Ophthalmology is the clearest specialism. Carekom built a career portal for the AugenAllianz eye care network in 2020. It organised the second and third MIGS symposia on glaucoma surgery at Schloss Montabaur in 2024 and 2025. It also produces Unter 4 Augen, an ophthalmology science podcast that passed its hundredth episode in February 2024. Other project pages cover Ziemer Ophthalmology, Augenzentrum Erzgebirge, Clinic Rheinauhafen, the paediatric practice Kinderärzte am Turm and a family doctor practice in Köln-Nippes.
The dental reference in the portfolio is Carree Dental MVZ GmbH, a multi-dentist practice in Köln-Brück whose services include All-on-4 implant treatment. Carree Dental's own YouTube channel carries practice introduction videos, which fits Carekom's film production offer.
No prices, contract terms or reporting details are published. In 2017 the agency had one employee, a figure that may be out of date.
For dental practices, Carekom is most relevant to medical care centres and larger practices around Cologne. It suits those that want brand, film, patient events and online reputation handled by an agency used to German rules on healthcare advertising. Practices whose main need is search ranking should ask how SEO is handled within the website work, because the public material focuses more on communication, film and events than on search.
Carekom GmbH's Website
Carekom GmbH at a Glance
| Founded | 2010 |
|---|---|
| Headquarters | Cologne, North Rhine-Westphalia, Germany |
| Leadership | Tobias Kesting (Managing Director) |
| Languages | German |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | One contact person for all matters. Available for one-off consulting, practice founding and long-term support. |
Dental Marketing Services
- Practice marketing consulting and concepts
- corporate identity and design
- practice websites
- social media management
- review portal and reputation management
- practice photography and image films
- TV, radio and cinema spots
- patient information evenings
- referral marketing to other doctors
- employer branding and recruiting content
- practice founding support
Practice Types They Work With
- Dental medical care centres (MVZ) and implants
- ophthalmology
- paediatrics
- general practice
Dental Clients & Results
Dental Practices They Have Worked With
- Carree Dental MVZ GmbH (Köln-Brück)
Why Dentists Choose Carekom GmbH
- Works only for practices, clinics and other healthcare providers
- Says it knows the advertising rules for the medical sector
- Marketing support for Augenklinik Dardenne since 2010
- Offers referral marketing aimed at other doctors
- Has an in-house film and photo crew for practice shoots
Key Strengths
- Follows a four-step practice process: analysis, strategy, marketing mix, then progress tracking
- Writes press texts and adverts to build the practice's public image
- Trains practice staff and smooths daily workflows as part of the strategy
- Produces TV, radio and cinema spots to promote practices to local patients
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Carekom GmbH Is Listed
Questions Dentists Ask About Carekom GmbH
Does Carekom only work in healthcare?
Yes. The agency focuses on practice marketing for doctors, clinics and other healthcare providers. Its tagline is Marketing auf Rezept.
Have they worked with a dental practice?
Their portfolio includes a project page for Carree Dental MVZ GmbH, a dental care centre in Köln-Brück.
Can they produce practice videos?
Yes. They produce image films and TV, radio and cinema spots in-house, as well as practice photography. They have also made recruiting and patient education videos.
Who runs Carekom?
Tobias Kesting is the managing director. The agency is based at Venloer Straße 227-231 in Cologne-Ehrenfeld.
What else do they do beyond advertising?
They organise patient information evenings and CME events for doctors, such as the MIGS symposia on glaucoma surgery. They also produce an ophthalmology podcast called Unter 4 Augen.
Reviews of Carekom GmbH
No reviews on this site yet. Have you worked with Carekom GmbH? Your review helps other dentists choose.