Leeds web, software and SEO agency with free site audits and Cyber Essentials
About Cefar
Cefar is a web design, software and digital marketing agency at Richmond House on Lawnswood Business Park, Redvers Close, in north Leeds, with a second address on Regent Street in London. Cefar Limited was incorporated in March 1999 (some directories give 2006 as the start date). The founder and managing director is Surinder Kalsi, and Stefan heads development. The team has about a dozen developers, designers, marketers and accounts staff, and the core team has worked together for ten years.
Most of their work is building sites and systems. They design and develop on WordPress, Shopify and other CMS platforms, write bespoke software and CRM tools, and add AI features and API integrations. Projects run through six stages: discovery, plan, design, agile development, review and delivery. They hold Cyber Essentials certification and an ICO registration, which matters for practices that handle patient data through forms and booking tools. In October 2025 HSBC UK featured Cefar in a small business campaign, and its Small Business Growth Programme was run with WIRED, Microsoft and Cefar.
Their SEO service starts with an audit of technical errors, speed, accessibility, keywords and competitors. They check more than 35 areas, including Core Web Vitals, crawlability, indexing and site structure that keeps any page within three clicks. Content work covers blogs, guides and FAQs written to E-E-A-T principles, plus answer engine optimisation for AI assistants. They also cover backlinks and digital PR, and send monthly reports. A free website audit covers speed, a technical SEO checklist, design and accessibility, mobile use and a competitor comparison, followed by a written report and a call to talk it through.
There are no dental clients or dental pages. Health-adjacent names include the NHS, The Aesthetics Doctor, Restore Surgery and Plug In Therapy, alongside HSBC UK, EE, Arla, Penny Appeal and Ginetta. This makes Cefar a fit for a practice or group that needs a custom website, patient-facing software or integrations together with SEO, more than for one wanting a dental-only marketing team.
Feedback is limited but positive. A Plug In Therapy employee gave a 5 out of 5 Sortlist review praising the team's knowledge, responsiveness and professionalism, and Cefar has a 4.9 Google rating from 13 reviews with comments on patience and quick replies. It also has an Awwwards Honorable Mention and a Creative Pool featured project. No prices are published.
Cefar's Website
Cefar at a Glance
| Founded | 1999 |
|---|---|
| Team size | About 12 staff (some listings give 2-49) |
| Headquarters | Leeds, West Yorkshire, England, UK |
| Other offices | London |
| Leadership | Surinder Kalsi (Founder and Managing Director); Stefan (Head of Development) |
| Languages | English |
| Pricing | Not published; free website SEO audit available. |
| Contracts & reporting | Monthly SEO reporting; six-stage project process (discovery, plan, design, agile development, review, delivery); terms and SLA available on site. |
| Tools & partnerships | WordPress; Shopify; Cyber Essentials certification; ICO registered |
Dental Marketing Services
- Website design and development
- WordPress and Shopify builds
- custom software and CRM
- API integrations and AI tools
- SEO audits and technical SEO
- on-page SEO and content writing
- answer engine optimisation
- link building and digital PR
- social media marketing
- content marketing
- hosting and maintenance
- free website SEO audit
Why Dentists Choose Cefar
- Office on Lawnswood Business Park in north Leeds
- Lists the NHS among its clients
- Also builds software, AI tools and API integrations
- Offers standalone website SEO audits
- Holds Cyber Essentials certification for data security
Key Strengths
- Hosts practice websites after launch and replies quickly to client questions
- Connects practice sites to booking tools through custom API integrations
- Runs SEO audits that show a practice where its website falls short
- Keeps practice website data secure under certified cyber security standards
Awards & Recognition
- Awwwards Honorable Mention
- Creative Pool Featured Project
How the DSA Score Breaks Down
Points earned: 33.5 of 100 (profile 27 × 0.8 + client feedback 11.9). DSA Score: 87/100
What Dental and Healthcare Clients Say About Cefar
- 1 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Dental website design 1
- Understanding of dentistry 1
Branding and positioning client praises Surinder and team as knowledgeable, friendly and quick to reply, and would recommend Cefar.
See it on sortlist.esWhere Cefar Is Listed
Questions Dentists Ask About Cefar
Has Cefar worked with dental practices?
Their health-related clients include the NHS, The Aesthetics Doctor, Restore Surgery and Plug In Therapy, but they have no dental pages.
What is in their free website audit?
It covers site speed, a technical SEO checklist, design and accessibility, mobile use and a competitor comparison. You receive a written report, and they offer a meeting to walk through it.
How do they approach SEO?
They begin with an audit of more than 35 technical and content areas, then work on site structure, keyword-led content, answer engine optimisation and backlinks, with monthly reporting.
Can they build booking or patient tools?
They develop bespoke software, CRM systems, API integrations and AI tools alongside websites, so custom integrations are part of their offer.
Is patient data handled securely?
Cefar holds Cyber Essentials certification and is registered with the Information Commissioner's Office.
Reviews of Cefar
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