Cambridge branding and digital marketing agency founded in 2012 by Nicholas Kalavas
About CFM Group
CFM Group is a small branding and marketing communications agency based near Cambridge, England. The business trades under the CFM Group name but is registered as Cambs Fine Management Ltd (company number 08803560). It has a Cambridge CB25 postcode, and its office is at Stirling House on Denny End Road in Waterbeach. The agency is general-purpose rather than dental-focused. It has no dental or healthcare page, although healthcare and medical are among the industries it serves.
Nicholas Kalavas founded the company in November 2012 as a small consultancy for start-ups. The team was two people in 2014, with clients in the USA, Australia, Cambridge and Cyprus, and had grown to four full-time staff by 2016. In November 2018 it moved to larger offices at Signet Court off Newmarket Road. Kalavas, an Anglia Ruskin University alumnus, has spoken to the university's business and marketing students about his route into marketing. The current team also includes a creative director, a digital director, a web developer who handles SEO, a social media specialist and a business development lead.
Its service menu covers website design and hosting, SEO, paid search through Google Ads, social media management, logo and brand design, email marketing, digital PR, CRM strategy and market research. A February 2026 article on its blog sets out how it thinks about local search: target people already searching for a nearby provider, keep the Google Business Profile accurate and regularly updated, gather reviews to build trust, and add location pages to cover several towns. For a dental practice, that adds up to a standard local visibility programme rather than a dental-specific method.
The agency suits single-site practices that want one supplier for a website, branding and social content. It sells separate packages for hosting, logo and branding, social media and website design, which may appeal to a practice planning a rebrand. Its clients are mostly medium-sized businesses. No dental clients, case studies or measured results are published, so a practice would need to ask for relevant examples.
Feedback comes mainly from Google. It has an Excellent rating across 115 Google reviews, and the visible reviews mention professionalism, quick turnaround, helpful support and fair prices for websites, logos, social posts and Google Ads. The GoodFirms profile has no reviews and is unclaimed.
Prices are not published. The hourly rate is 25 to 49 US dollars, and the team has two to nine people. The agency works in three steps, starting with a consultation, then a strategy, then delivery, and offers WhatsApp support around the clock. Contract length and reporting cadence are not published.
CFM Group's Website
CFM Group at a Glance
| Founded | 2012 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Waterbeach, Cambridge, England, United Kingdom |
| Leadership | Nicholas Kalavas (Founder and CEO); Shekayla Henry (Creative Director); Josh Hargrove (Digital Director); Abraham Redini (Web Developer / SEO); Junaid Hafiz (Business Development) |
| Languages | English |
| Pricing | No published prices. Downloadable packages exist for hosting, logo and branding, social media and website design. Hourly rate of $25-$49. |
| Contracts & reporting | Three-step process: consultation, marketing strategy, then delivery of agreed work. WhatsApp support 24/7. No contract length or reporting cadence published. |
| Tools & partnerships | Google Ads; Trustindex review widget |
Dental Marketing Services
- Website design and hosting
- local SEO including location pages
- Google Business Profile upkeep and review collection advice
- Google Ads (PPC)
- social media management
- logo and branding
- email marketing
- market research
- digital PR
Why Dentists Choose CFM Group
- Office at Cambridge Innovation Park
- Bundles web design, hosting and branding as packages
- Offers social media management for local firms
- Marketing consultancy available as a separate service
- Run by Cambs Fine Management Ltd
Key Strengths
- Offers PPC and email marketing for practices alongside social media work
- Provides photography and video production for practice marketing content
- Runs market research on current and potential patients
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where CFM Group Is Listed
Questions Dentists Ask About CFM Group
Does CFM Group specialise in dental marketing?
No. It is a general branding and digital marketing agency and has no dental page or named dental clients. Healthcare and medical are among the industries it serves.
How long has CFM Group been operating?
It was founded in November 2012 in Cambridge by Nicholas Kalavas. It started as a consultancy for start-ups and moved to larger offices in 2018.
How does CFM Group approach local SEO?
Its blog recommends keeping the Google Business Profile accurate and updated, collecting reviews, publishing useful content and building location-specific pages. It treats local SEO as continuing work rather than a one-off task.
What do CFM Group's clients say?
It has an Excellent rating from 115 Google reviews. Visible reviews praise professionalism, responsiveness, fast delivery and reasonable prices.
How much does CFM Group charge?
No prices are published. The hourly rate is 25 to 49 US dollars, and the agency offers packaged services for websites, hosting, branding and social media.
Reviews of CFM Group
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