Edmonton agency tying dental ads and SEO to booked appointments, flat monthly fees
About Choice OMG
Choice OMG, legally Choice Online Marketing Group, Inc., is a digital marketing agency at 8739 53 Avenue NW in Edmonton, Alberta. It was registered in June 2010 to bring larger-agency methods to small and mid-sized Western Canadian businesses, and it now takes clients across North America. The company has a team of 12, and in September 2026 it had 33 active clients. Peter Jaffray is founder and owner and also serves as Operations Manager; he built the firm's monitoring systems and 17 internal AI tools. Chris Laubenstein, VP of Sales, focuses on healthcare and dental accounts.
Dental work has its own pages, including separate pages for DSOs and Edmonton practices. Their approach starts with local search: the Google Business Profile, local citations and review count come first. Paid search then targets high-intent procedure terms such as implants. Reviews are requested automatically after each appointment, and they expect reputation gains in about 90 days. Websites are mobile-first, built to WCAG 2.1, and include online booking and click-to-call. Redesigns come with a redirect plan to protect rankings. They also add structured content and schema so ChatGPT and Google AI Overviews can surface a practice.
Measurement is their main point of difference. Leads are matched to the original ad click through gclid-verified offline conversions, so reports show cost per booked appointment and production rather than clicks. DSO clients get per-location acquisition costs rolled up into a group view. The agency tracks more than 1,000 keyword positions and about 60,000 data points every day, checks ad budgets every 30 minutes, and runs daily site health checks. Data handling is HIPAA-aware, and a Business Associate Agreement is available.
Client names are anonymized. Their main dental result is a Texas implant practice whose implant revenue grew from $300,000 to $800,000 over 12 months while acquisition cost fell 30%. On another implant account, organic rank improved from 35 to 13 over 17 months, with blended cost per lead between $60 and $94. Eye care results include an Alberta optometry group that grew from three to six clinics and an Edmonton group that traced 460 new-patient bookings in one month. Clutch reviewers give 4.9 from 12 reviews and mention fast replies and long relationships. One reviewer rated project management as average.
Fees are a flat monthly retainer, never a share of ad spend. Rates run $100 to $149 an hour, with a $1,000 minimum. Terms are month to month, and clients keep their website, ad accounts and tracking data if they leave. Paid search usually produces inquiries in two to four weeks, while local SEO takes three to six months.
Choice OMG's Dental SEO Page
Choice OMG at a Glance
| Founded | 2010 |
|---|---|
| Team size | 10-49 employees (12 staff) |
| Headquarters | Edmonton, Alberta, Canada |
| Leadership | Peter Jaffray (Founder, owner and Operations Manager); Chris Laubenstein (VP, Sales); Jordan Rude (Director of Production); MingYun Han (Data and Analytics Manager) |
| Languages | English |
| Pricing | Flat monthly retainer, never a percentage of ad spend; no public dollar figures for dental. $100 to $149 per hour, $1,000+ minimum. One client paid $1,500 to $2,000 per month. |
| Contracts & reporting | Month-to-month with no lock-in. Clients own their website, ad accounts, audiences, tracking and conversion history. Scope fixed upfront. Business Associate Agreement available. Free 15-minute discovery call. Daily monitoring with monthly reporting on cost per booked appointment. |
| Tools & partnerships | Google Partner; Microsoft Advertising Partner; BBB Accredited (A+); GA4; Google Search Console; SEMrush; Google Tag Manager; Meta Conversions API; gclid offline conversion imports; in-house open-source (GPL) tools; Edmonton and Winnipeg Chambers of Commerce member |
Dental Marketing Services
- Dental SEO and local SEO
- Google Business Profile optimization for the map pack
- local citations
- automated post-appointment review requests
- implant, cosmetic and specialty procedure campaigns on Google, Microsoft and Meta Ads
- WCAG 2.1 conformant dental websites with online booking
- AI search visibility with schema
- gclid-verified offline conversion tracking
- per-location reporting for groups
- conversion rate optimization
- organic social
Practice Types They Work With
- General dentistry
- dental implants
- cosmetic dentistry
- dental specialists
- DSOs/multi-location
Dental Clients & Results
- Texas implant practice: implant revenue up from $300K to $800K and acquisition cost down 30% (12 months)
- Implant account: organic rank from 35 to 13, blended cost per lead $60 to $94 (17 months)
- Alberta optometry group: grew from 3 to 6 clinics with about 30% lower patient acquisition cost
- Edmonton optometry group: 460 new-patient bookings traced in one month and 2.6x organic click-through after rebuild
- Alberta paving company: 316% organic traffic growth
Why Dentists Choose Choice OMG
- Has dedicated dental and optometry marketing pages
- Grew one implant practice's revenue from $300K to $800K
- Helped an Alberta optometry group grow from 3 to 6 clinics
- Charges a flat monthly fee, not a share of ad spend
- Google Partner and Microsoft Advertising Partner
Key Strengths
- Ties each ad lead to a booked appointment via gclid-verified offline conversions
- Monitors campaign data and keyword positions daily for practice campaigns
- Offers conversion rate optimization to turn website visitors into patient enquiries
- Ties every practice report back to a raw data source
How the DSA Score Breaks Down
Points earned: 62.9 of 100 (profile 60 × 0.8 + client feedback 14.9). DSA Score: 93/100
What Clients Say About Choice OMG
- 4 on review sites
Clients Most Often Praise
- Understanding of dentistry 1
- Dental website design 1
- Value for money 1
- More new patient bookings 1
In ShortClutch clients praise responsiveness, communication, SEO growth and ongoing website work.
Client was impressed by the team's knowledge, efficiency and above-and-beyond customer service.
See it on clutch.coPresident of Birdtail Waterfowl values that the team works on the website continuously, as a partner should.
See it on clutch.coMet Exteriors' president says his business grew by almost 100% after working with the agency.
See it on clutch.coShow 1 more client review
- Roy Kent: Consultant at Vita VIP International notes the team put significant effort and intent into the project. Clutch, Oct 16, 2020
Where Choice OMG Is Listed
Questions Dentists Ask About Choice OMG
How does Choice OMG prove marketing is producing patients?
They match each lead back to the ad click with gclid-verified offline conversions. Reports then show cost per booked appointment and production by location, not just clicks.
Do they charge a percentage of ad spend?
No. They charge a flat monthly fee and never take a share of ad spend.
What results have they reported for dental clients?
A Texas implant practice grew implant revenue from $300,000 to $800,000 in 12 months while acquisition cost fell 30%. Client names are kept anonymous.
Can they support a DSO or multi-location group?
Yes. They offer DSOs per-location attribution and group roll-up reports, and they sign Business Associate Agreements. Their multi-location proof so far comes mostly from optometry groups.
What happens if we leave?
Terms are month to month. Clients keep their website, ad accounts, audiences, tracking set-up and conversion history.
How long until results appear?
Paid search usually brings inquiries within two to four weeks. Local SEO and content take three to six months, and review gains show in about 90 days.
Reviews of Choice OMG
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