Dental-only marketing and growth management firm, founded 1980, serving New Zealand practices
About Chrisad New Zealand
Chrisad New Zealand is the New Zealand arm of chrisad, a dental-only marketing and practice growth firm founded in 1980 by John Roy Christensen. The parent company is based in Marin County, California, with addresses recorded in Corte Madera and San Rafael. It works with more than 1,600 privately owned dental practices across the United States, United Kingdom, Canada, Australia and New Zealand. The workforce is roughly 75 people across five continents (some listings give a 51 to 200 range).
Christensen, the founder and president, holds a master's in advertising management from Northwestern University and was inducted into its Medill Hall of Achievement in 2004. He has written eight books and more than 1,000 articles on dental practice growth and has lectured at dental schools. The firm pioneered dental advertising in 1980 and added in-office growth management tools in the 1990s.
The service mix goes beyond SEO. On the marketing side the firm offers SEO, pay-per-click, website design, development and maintenance, conversion rate optimisation, content and email marketing, branding and data analytics, and it is a WP Engine agency partner. Reviewers also mention direct mail. On the practice side it offers analysis of practice numbers, phone and scheduling training, patient collections, referral programmes, staff recruitment and retention, practice transitions and a profitability programme launched in 2018. The firm keeps a research database covering more than 2,000 dental offices. This suits owners who want help reading their production figures as well as attracting new patients.
The firm's figures are large. Client practices collectively produce about 5 billion dollars a year and grow about 20% annually, and it has opened nearly 700 start-up practices. Reviews on the main chrisad Google listing average 4.8 from 48 reviews on Birdeye and 4.7 from 49 on Trustindex. Named reviewers describe growth from 1.6 million to 3.8 million dollars with three associates added, nearly 100% growth in the first year, and a move from six chairs to twelve operatories. These reviews come mostly from North American practices rather than New Zealand ones.
Review themes include monthly coaching calls, clear analytics and long relationships of up to 13 years, with account manager Cory Schoebel named often. Critical reviews say results depend on the practice doing the work, that one representative seemed condescending, and that the model did not suit an upscale market. Pricing is not published, though projects can start below 10,000 dollars. New Zealand practices should ask how much of the team and research is local.
Chrisad New Zealand's Website
Chrisad New Zealand at a Glance
| Founded | 1980 |
|---|---|
| Team size | 51-200 employees |
| Headquarters | Corte Madera, California, United States |
| Other offices | Auckland, New Zealand |
| Leadership | John Roy Christensen (Founder and President) |
| Languages | English |
| Pricing | Not published. Projects start from under 10,000 USD. |
| Contracts & reporting | Reviewers describe ongoing relationships with monthly coaching and analytics reviews, some lasting 6 to 13 years. No published contract length. |
| Tools & partnerships | WP Engine Agency Partner; proprietary dental market research database |
Dental Marketing Services
- Dental advertising campaigns
- dental SEO
- pay-per-click
- website design, development and maintenance
- conversion rate optimisation
- content and email marketing
- branding and logos
- direct mail
- practice data analysis and reporting
- phone and scheduling training
- referral programmes
- staff recruitment and retention
- practice transitions
- profitability optimisation
Practice Types They Work With
- General dentistry
- start-up practices
- multi-associate practices
Dental Clients & Results
- Practice of Michael Bakken: revenue grew from 1.6M to 3.8M USD at 18-25% a year with three associates added (Google review)
- Practice of Kamil Abraham: nearly 100% growth in first year of services (Google review)
- Practice of Faith M. Aboona: grew from 6 chairs to 12 operatories as a client since 2018 (Google review)
Why Dentists Choose Chrisad New Zealand
- Dental-only for 43 years (agency figure)
- 22% average yearly client growth in New Zealand (agency figure)
- Yearly dental consumer research
- Tracks and reports on practice data
- Websites matched to the practice brand
Key Strengths
- Gives owners hands-on help reading practice numbers and planning growth
- Offers website maintenance and migration support for existing practice websites
- Runs email and content marketing to keep in touch with patients
- Manages pay-per-click advertising and conversion optimisation for practice sites
Awards & Recognition
- John Roy Christensen: Northwestern University Medill Hall of Achievement (2004)
How the DSA Score Breaks Down
Points earned: 53.7 of 100 (profile 46 × 0.8 + client feedback 16.9). DSA Score: 91/100
What Clients Say About Chrisad New Zealand
- 4 on Google
- 1 from dental practices
Clients Most Often Praise
- More new patient bookings 4
- Communication & responsiveness 1
- Understanding of dentistry 1
- Clear reporting & honesty 1
In ShortLong-term dental practice clients credit account managers with patient and revenue growth.
Dental practice owner says the team is knowledgeable and responsive and their marketing improved patient flow and profitability.
See it on reviews.birdeye.comKamil Abraham has worked with Cory for nearly six years; credits organized analytics and systems for nearly 100% growth in year one.
See it on reviews.birdeye.comHanan Rizk says Cory is supportive, listens, and helps analyze practice numbers and growth potential; recommends him to other practices.
See it on reviews.birdeye.comShow 1 more client review
- Michael Bakken: Returning dental client reports 18-25% annual growth, revenue rising from $1.6M to $3.8M and three associates added. Google, 10 months ago (as of October 2026)
Where Chrisad New Zealand Is Listed
Questions Dentists Ask About Chrisad New Zealand
Does Chrisad only work with dentists?
Yes. The firm has focused solely on dental practices since its founding in 1980 and works with more than 1,600 practices in five countries, including New Zealand.
Is Chrisad more than an SEO agency?
Yes. Beyond SEO, PPC and websites, it offers practice data analysis, phone and scheduling training, staff recruitment, collections, referrals and transition support.
What results do clients report?
Google reviewers report growth from 1.6 million to 3.8 million dollars in revenue and nearly 100% first-year growth. These reviews are on the US parent listing rather than a New Zealand one.
What do critical reviews say?
A few reviewers say results depend heavily on the practice's own effort, that the approach did not suit an upscale market, or that a representative was condescending.
Who runs Chrisad?
John Roy Christensen founded the firm in 1980 and serves as president. He has written eight books on dental practice growth.
Reviews of Chrisad New Zealand
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