UK dental-only marketing firm known for Invisalign and implant open-day campaigns
About Citrine Digital Marketing
Citrine Digital Marketing, registered as Citrine Digital Marketing Solutions Ltd, works only with dental practices. Its registered head office is on Shelton Street in Covent Garden, London. Its creative studio is at Union House in Boldmere, Sutton Coldfield, on the edge of Birmingham. Thomas Lee is the main contact. The company publishes no founding date or team size.
The service list is built around patient acquisition: SEO, Google Ads, Meta ads on Facebook and Instagram, social media management, Google Business Profile set-up and reputation work. A distinctive line is open-day marketing for Invisalign, implants and smile makeovers. This combines targeted ads with booking pages that take deposits. For associate dentists building a personal following, Citrine also supplies a single-page website, business email, a mobile number and patient management software. Services also include local search for multi-site groups and dental website design.
The client list is long for an agency of its kind. Testimonials come from Cornflower Dental Clinic, Northwood Orthodontics, Black Swan Dental Spa, Cambridge Dental, Oakwood Dental Practice and Y Bont Faen Dental. Logos include The Dental Lounge, Putney Hill Dental and Medway Smile Clinic. Published results are mostly about events. One Invisalign open day offered 40 slots, and at least half of those attending went on to a ClinCheck. Cambridge Dental had a fully booked day with a strong return. Open days return 25 times their cost.
On Google, Citrine holds a 5.0 rating from 24 reviews. Common themes are responsive communication, creative campaign ideas, well-attended events and fair pricing.
Citrine suits private UK practices, orthodontists and dental spa groups that sell high-value treatments and want ad-led growth. Associates who need a low-cost personal brand set-up are also catered for.
Pricing is unusually open. The Principals package starts at £1,200 a month and covers Meta Ads, Google Ads and the Business Profile. The Associates package starts at £600 a month with no fixed contract. Open days start at £2,000 per event. Citrine recommends a total budget of £4,000 to £9,000 a month, including ad spend, for at least six months. New clients usually sign six-month agreements, and 12-month terms are offered at renewal. The firm promises not to work with a competing practice within up to 15 miles. Launches need three to four weeks' notice, or a 10% express fee applies.
Citrine Digital Marketing's Website
Citrine Digital Marketing at a Glance
| Headquarters | London (Covent Garden), England, UK |
|---|---|
| Other offices | Sutton Coldfield (Birmingham) creative studio |
| Leadership | Thomas Lee (lead contact) |
| Languages | English |
| Pricing | Principals PAYGrow from £1,200/month; Associates PAYGrow from £600/month; Open Day marketing from £2,000 per event; recommended total budget £4,000-£9,000/month including ad spend for at least 6 months; 10% express fee for launches under 3 weeks. |
| Contracts & reporting | 6-month agreements for new clients, 12-month agreements usually offered at renewal; Associates package has no fixed contract. Competitor Promise: no work with a local competitor within up to 15 miles. Confidential Promise: client work not used for Citrine's own promotion. 3-4 weeks' notice requested; planning and design take 3-6 weeks. |
| Tools & partnerships | Google Ads; Meta Ads; Google Business Profile; patient management software; deposit-taking booking pages; WordPress |
Dental Marketing Services
- Dental SEO
- Google Ads
- Meta (Facebook and Instagram) ads
- social media management
- Google Business Profile set-up
- reputation and review management
- open-day marketing for Invisalign, implants and smile makeovers
- booking pages with deposit-taking
- single-page websites for associates
- business email and mobile number provision
- patient management software
Practice Types They Work With
- general dentistry
- orthodontics
- implants
- cosmetic
- DSOs/multi-location
Dental Clients & Results
- Invisalign open day (Y Bont Faen Dental / Oakwood Dental): 40 slots filled, at least 50% of attendees proceeded to ClinCheck
- Cambridge Dental: open day fully booked with strong ROI
Dental Practices They Have Worked With
- Cornflower Dental Clinic
- Northwood Orthodontics
- Black Swan Dental Spa
- Cambridge Dental
- Oakwood Dental Practice
- Y Bont Faen Dental Centre
- The Dental Lounge
- Putney Hill Dental
- Medway Smile Clinic
Why Dentists Choose Citrine Digital Marketing
- Several named dental clients
- Orthodontic experience
- Implant and Invisalign ads
- Staffed Midlands studio
- Local West Midlands team
Key Strengths
- Integrates patient management software with the practice's marketing set-up
- Promotes practice open days and other marketing events for new patients
- Offers practices flexible contracts that renew every six months
- Avoids working with competing practices within 15 miles of a client
How the DSA Score Breaks Down
Points earned: 24.8 of 100 (profile 31 × 0.8 + client feedback 0). DSA Score: 85/100
Where Citrine Digital Marketing Is Listed
Questions Dentists Ask About Citrine Digital Marketing
Does Citrine work only with dentists?
Yes. They are an all-in-one dental marketing company serving practice principals and associates. Their testimonials and logos all come from dental practices.
Will they also work with my local competitor?
No. Under their Competitor Promise they will not take on a competing practice within up to 15 miles of a client.
What does it cost?
The Principals package starts at £1,200 a month, and the Associates package at £600 a month. Open days start at £2,000 per event. They recommend a total budget, including ad spend, of £4,000 to £9,000 a month for at least six months.
How long is the contract?
New clients usually start on a six-month agreement, with 12-month terms offered at renewal. The Associates package has no fixed contract.
What results have practices reported?
One practice had an Invisalign open day with 40 slots, where at least half of those attending went on to ClinCheck. Cambridge Dental had a fully booked open day.
What do reviewers say about them?
They hold a 5.0 Google rating from 24 reviews. Reviewers often mention responsive communication, creative campaigns, successful events and fair pricing.
Reviews of Citrine Digital Marketing
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