Newcastle content marketing agency writing regulator-aware copy for dental clinics
About Civic Web Media
Civic Web Media is a content marketing agency at 152 Hunter Street in Newcastle, New South Wales. Shana Srichandra and Oliver Gaywood founded it in 2015, and Gaywood is also the agency's senior editor. It was the first specialist content marketing agency in the Newcastle area. Its work centres on writing rather than technical SEO or advertising: web copy, blogs, newsletters, social media management and content strategy, with some website setup and redesign.
For dentists, the agency's angle is compliance. A 2018 article by the agency explains the rules that govern dental advertising in Australia, naming AHPRA, the Dental Board of Australia, the ACCC, Australian Consumer Law and the TGA. AHPRA recorded 239 statutory offence complaints about dental practices in 2016-17, mostly advertising breaches, and fines run up to 5,000 dollars per offence for individuals. The agency writes websites, blogs, print advertising and social posts for clinics in Newcastle, Sydney and across Australia that follow current guidelines. It has no named dental clients.
Content is produced by in-house staff, local freelancers and writers from Australia and the UK. The agency avoids templates, cheap automation tools and low-cost overseas freelancer sites. Every piece is checked with Copyscape for plagiarism and Grammarly for errors, then reviewed by an external proofreader. If a client is unhappy, it reworks the content against the original brief and feedback. This process suits practices that want a steady flow of original treatment pages and blog posts but do not have time to write them.
The client list is broad and recognisable, including the City of Newcastle, Macquarie University, Skyscanner, hipages, Airtasker, Oneflare, Hotels Combined and Laybuy. Skyscanner saw gains in organic traffic, rankings and click-through rates from travel content. A web designer's clients praise the copy the agency supplies. For City of Newcastle it produced content promoting local startups.
The agency won a Web Excellence copywriting award in 2023, and Clutch named it among Australia's leading content marketing agencies in 2022, its second consecutive Clutch recognition. Prices and contract terms are not published. A practice looking for full SEO, Google Business Profile management or paid ads would need another partner alongside, as these are not core services here.
Civic Web Media's Dental SEO Page
Civic Web Media at a Glance
| Founded | 2015 |
|---|---|
| Headquarters | Newcastle, New South Wales, Australia |
| Leadership | Shana Srichandra (Co-founder); Oliver Gaywood (Co-founder, Senior Editor) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Revisions offered against the original brief if the client is not satisfied. |
| Tools & partnerships | Copyscape; Grammarly; external proofreader |
Dental Marketing Services
- Dental website copywriting
- blog writing
- print advertising copy
- social media posts and management
- newsletters
- content strategy
- SEO copy
- AHPRA-aware content review
Practice Types They Work With
- General dentistry
Dental Clients & Results
- Skyscanner: improved organic traffic, page rankings, click-through rates and organic sessions from travel writing
Why Dentists Choose Civic Web Media
- Writes dental clinic content that follows AHPRA advertising rules
- Won a Web Excellence Copywriting Award in 2023
- Started by a Newcastle-based duo in 2015
- Clients include City of Newcastle and Macquarie University
- Every piece checked with Copyscape, Grammarly and a proofreader
Key Strengths
- Edits and proofreads existing practice copy efficiently and affordably
- Produces monthly keyword-optimised articles for practice websites
- Writes dental clinic content that follows healthcare advertising rules
- Checks every piece of practice content for originality before publishing
Awards & Recognition
- Web Excellence Copywriting Award Winner 2023
- Clutch leading content marketing agency in Australia 2022
How the DSA Score Breaks Down
Points earned: 36.6 of 100 (profile 29 × 0.8 + client feedback 13.4). DSA Score: 87/100
What Clients Say About Civic Web Media
- 2 on review sites
Clients Most Often Praise
- Value for money 1
- Higher Google Maps & local rankings 1
In ShortTwo Manifest reviews praise efficient, on-time, budget-friendly content writing services.
Client used them for editing, proofing and copywriting and praised efficiency, affordability and timeliness.
See it on themanifest.comSEO agency director praised professionalism and a smooth process for monthly articles and keyword optimisation.
See it on themanifest.comWhere Civic Web Media Is Listed
Questions Dentists Ask About Civic Web Media
Does Civic Web Media understand dental advertising rules?
They have published an article on AHPRA, the Dental Board of Australia, the ACCC and the TGA. Their dental content follows current industry guidelines.
What do they write for dental clinics?
They write website copy, blogs, print advertising and social media posts. They serve clinics in Newcastle, Sydney and across Australia.
How do they check quality?
Each piece is checked with Copyscape and Grammarly and then reviewed by an external proofreader. They also rework content if it does not match the brief.
Who founded the agency?
Shana Srichandra and Oliver Gaywood founded it in Newcastle in 2015. It works from 152 Hunter Street.
Do they offer full SEO or Google Ads?
Their core services are content, copywriting and social media, with SEO copy and some web work. Google Ads and Google Business Profile management are not among their services.
Reviews of Civic Web Media
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