Berlin SEO, GEO and content agency with healthcare and multilingual search experience
About Claneo GmbH
Claneo GmbH is a search and content agency based at Revaler Strasse 30 in Berlin. It was founded in 2017 by Magdalena Mues, Matthaeus Michalik and Martin Grahl, who had earlier helped build a large European search agency. The company is owner-managed, started with eight people and now has more than 80 staff. They hold BVDW certification for SEO strategy, offpage and onpage work, have been carbon neutral since 2019, and speak at events such as OMR Festival, DMEXCO and SEOkomm.
SEO makes up about half of their work, with content writing, digital PR, content marketing, conversion work and generative AI services filling the rest. They run SEO in more than 10 languages in-house, with native teams for markets including Germany, the UK, Ireland, France, Spain, Italy, the Netherlands, Turkey and Brazil. Their international process runs from kick-off and per-market analysis to strategy, implementation with client teams, and reporting. Content passes a three-person check by an SEO analyst, a writer and a proofreader.
They have a dedicated pharma and healthcare page. It covers technical audits of structure, speed and mobile use; content for clinics, pharma firms and health products written for both search engines and AI answer tools; backlinks and digital PR in trade media; and interim Head of SEO support. They treat health content as YMYL material, building E-E-A-T through expert authors, cited sources and reviewed claims, and they adapt wording to Germany's Heilmittelwerbegesetz, the law on health advertising. Health-related work includes a digital PR case for Doctolib. Medical makes up 15% of their client base.
Their clients are mostly large firms: 60% are enterprises. Named brands include Henkel, Hella, Coop, HelloFresh, AnyDesk and Tennis-Point. Traffic on selected Henkel Adhesives international sites grew 278% between early 2018 and the end of 2021. Tinkattoo saw 200% organic traffic growth over nine months, and Jacasa reached more than 80,000 German keyword rankings. A single dental practice is not their typical client, but a dental group, a clinic chain or a dental product brand selling in several countries would fit their model.
Reviewers on Clutch and OMR Reviews and client testimonials describe a reliable long-term partner with current SEO knowledge, weekly calls, biweekly reports and quick replies; one client wished the work were less SEO-centred and another asked for more documentation. Rates run $100 to $149 per hour, with a $5,000 minimum project. They won a BVDW Search Award in 2025 and hold OMR Reviews Proud Partner status for 2026.
Claneo GmbH's Website
Claneo GmbH at a Glance
| Founded | 2017 |
|---|---|
| Team size | 50-249 employees; more than 80 experts |
| Headquarters | Berlin, Berlin, Germany |
| Leadership | Magdalena Mues (Co-founder); Matthaeus Michalik (Co-founder); Martin Grahl (Co-founder) |
| Languages | German; English; French; Dutch; Spanish; Italian; Turkish; Portuguese (10+ languages in-house) |
| Pricing | $100-$149/hr; minimum project $5,000+. No packages published. |
| Contracts & reporting | Process: kick-off, analysis, strategy, implementation, reporting. Clients get weekly calls and biweekly or monthly reports. No fixed technology partnerships. |
| Tools & partnerships | BVDW SEO certification; International Search Tool (proprietary); Sistrix; Ahrefs; Semrush; Screaming Frog; AccuRanker; Looker Studio; Peec AI; Otterly.AI; Writesonic |
Dental Marketing Services
- technical SEO audits
- healthcare SEO and GEO content
- YMYL and E-E-A-T content with expert review
- Heilmittelwerbegesetz-compliant wording
- international and multilingual SEO
- local SEO
- offpage SEO and link building
- digital PR
- conversion optimisation
- KPI monitoring and reporting
- interim SEO management
- training
Practice Types They Work With
- clinics
- pharma and health products
- multi-country healthcare brands
Dental Clients & Results
- Henkel Adhesives: total traffic on selected international brand sites up 278% (early 2018 to end of 2021)
- Tinkattoo: organic traffic up 200%, 3.5% conversion rate (Oct 2023-Jul 2024)
- Jacasa: 80,000+ German keyword rankings and 25,000+ top-10 placements targeted and achieved (from Jan 2023)
- PVcase: organic traffic up about 7-8% in 2026
Why Dentists Choose Claneo GmbH
- SEO is half the business
- In-house writers and PR
- Personalised, not packaged, plans
- Conversion work included
- Large Berlin team
Key Strengths
- Gives organised, thorough advice that practice teams find easy to work with
- Offers SEO in seven languages for practices serving international patients
- Implements schema markup and fixes page speed and mobile issues on practice sites
- Runs training workshops on data tracking and GEO for in-house practice teams
Awards & Recognition
- BVDW Search Award winner 2025
- OMR Reviews Proud Partner 2026 (SEO and GEO)
- Global Search Awards finalist/nominee 2020
- European Search Award finalist/nominee 2020
- European Content Award finalist/nominee 2020
- Global Digital Excellence Awards finalist/nominee 2020
- Great Place to Work seal
- Kununu Top Company
How the DSA Score Breaks Down
Points earned: 45.9 of 100 (profile 39 × 0.8 + client feedback 14.7). DSA Score: 89/100
What Clients Say About Claneo GmbH
- 3 on Google
Clients Most Often Praise
- Dental website design 1
- Understanding of dentistry 1
In ShortShort Google reviews praise website optimization, professionalism and friendliness.
Sarbina Luhp calls Claneo a super agency that optimized their website very well.
See it on feedbax.aiVery professional, understanding and kind team that is easy to work with.
See it on feedbax.aiSabino Dagnelli received organized, professional and thorough advice.
See it on feedbax.aiWhere Claneo GmbH Is Listed
Questions Dentists Ask About Claneo GmbH
Does Claneo have healthcare SEO experience?
Yes. They run a pharma and healthcare SEO service covering technical audits, expert-reviewed content, digital PR and ongoing reporting. Medical clients make up about 15% of their client base, and they ran a digital PR case for Doctolib.
Can they handle German health advertising rules?
Yes. Their writers use wording that complies with the Heilmittelwerbegesetz. Clients review content before publication and revisions are made where needed.
Are they suited to a single local dental practice?
Most of their clients are large companies, with 60% enterprise and 40% midmarket. They fit dental groups or brands working in several markets or languages better than a single small practice.
What does Claneo cost?
Rates run $100 to $149 per hour, with a minimum project of $5,000. They do not publish fixed packages.
How do they report on progress?
Their process ends with ongoing KPI monitoring and reporting. Clutch reviewers mention weekly meetings and biweekly reports.
Reviews of Claneo GmbH
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