Hanoi WooCommerce and web-to-print developer with product designer plugins, minor SEO work
About CMSMART
CMSMART is a Hanoi software company that runs as a brand of Netbase JSC. David Nguyen (Huy Nguyen) is founder and CEO, with Sophia Ho and Paul Nguyen as vice directors. It was founded in 2010 (some sources say it has served the market since 2012). The team has 50 to 249 staff, and the office is in the M3M4 Building on Nguyen Chi Thanh street. More than 50 members work across WordPress, Magento, sales and marketing, and design and testing groups.
The business is built around e-commerce. They develop custom WooCommerce stores, B2B web-to-print portals and multi-vendor marketplaces. They also handle migrations from Shopify, Magento and rival designer tools, and integrations with ERPs, CRMs, print and fulfilment systems. Their best-known products are WooCommerce plugins such as the NBDesigner product designer, which lets shoppers personalise items and gives the store print-ready files. Subscription plans run from $29 a month for existing WooCommerce stores to $299 a month for a marketplace build, billed yearly with a 30-day trial. Custom work is quoted per project after a free scoping call.
Marketing is a small part of what they do. Their digital marketing work splits into email at 30% and SEO, content and analytics at 20% each. The team includes two SEO and marketing staff. Their website optimisation service reviews a store's layout, speed, functionality, mobile experience and SEO, then delivers a written report. Fixes run as tickets through diagnose, fix, test, go-live and follow-up stages. Healthcare and medical is one of five industry areas at 20%, but CMSMART shows no dental or medical clients and has no healthcare marketing page.
On GoodFirms, 34 reviews average 4.6. Reviewers often praise friendly, responsive support, technical skill and the flexibility of their plugins. Common complaints are thin documentation, a confusing pricing model, slow replies across time zones and occasional bugs. One 2023 review accused them of charging again for a licence the buyer believed was lifetime. They have a Trustpilot score of 4.2 from 404 reviews, more than 1,800 live stores and clients in more than 80 countries.
For a dental practice, CMSMART fits a narrow need. They could build or optimise a WooCommerce shop for oral care products, custom-printed items or practice merchandise. They are not a dental SEO agency and do not offer local SEO, Google Business Profile work or review management.
CMSMART's Website
CMSMART at a Glance
| Founded | 2010 (some sources say 2012) |
|---|---|
| Team size | 50-249 employees |
| Headquarters | Ba Dinh, Hanoi, Vietnam |
| Leadership | David Nguyen, also Huy Nguyen (Founder and CEO); Sophia Ho (Vice Director); Paul Nguyen (Vice Director) |
| Languages | English; Vietnamese |
| Pricing | Plugin and store plans billed yearly: Premium $29/month, Fullstore $59/month, B2B $149/month, Marketplace $299/month; 30-day free trial. Custom services quoted per project. Hourly rate $25-$49. |
| Contracts & reporting | Free scoping call, written scope and estimate, milestone-based payments with a project manager, ticket-based support, handover with maintenance options. |
| Tools & partnerships | WooCommerce; WordPress; Magento; Shopify; NBDesigner plugin; Laravel; Node.js; React; AWS S3; Cloudflare; PayPal |
Dental Marketing Services
- WooCommerce store development
- website optimisation audit covering speed, SEO and mobile
- email marketing
- hosting and maintenance
Why Dentists Choose CMSMART
- 34 GoodFirms reviews
- Support team praised
- Since 2010
- E-commerce development
- Ba Dinh office
Key Strengths
- Builds online stores for practices selling dental care products
- Sends email campaigns that remind patients about check-ups and offers
- Gives practices a responsive support team for site and marketing issues
- Runs digital marketing that drives patients to a practice's website and store
How the DSA Score Breaks Down
Points earned: 34.4 of 100 (profile 43 × 0.8 + client feedback 0). DSA Score: 87/100
Where CMSMART Is Listed
Questions Dentists Ask About CMSMART
Is CMSMART a dental SEO agency?
No. CMSMART is an e-commerce developer known for WooCommerce and web-to-print plugins. SEO appears only as one part of their website optimisation service and a small part of their marketing work.
What could they build for a dental practice?
They build WooCommerce stores, so a practice could use them for an online shop selling oral care or custom-printed products. They also offer site audits covering speed, mobile use and SEO.
How is pricing structured?
Yearly-billed plans run from $29 to $299 a month, with a 30-day free trial. Custom development is quoted per project, and rates run $25 to $49 an hour.
What do their reviews say?
On GoodFirms, 34 reviews average 4.6. Reviewers praise responsive support and flexible plugins but mention weak documentation, confusing pricing and occasional slow support.
Who leads CMSMART?
David Nguyen is founder and CEO, with Sophia Ho and Paul Nguyen as vice directors. CMSMART operates as a division of Netbase JSC.
Reviews of CMSMART
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