Brno digital agency combining web development, SEO, PPC and campaign strategy
About Cognito
Cognito.CZ, s.r.o. is a digital agency in Brno, the main city of South Moravia. Its registered address is Slovákova 279/11 in the Veveří district. The firm builds websites, e-shops, information systems and mobile apps and runs marketing, so technical delivery and promotion sit under one roof. It has operated since 2008 and had been 18 years in the market by 2025.
Jan Janča is managing director, and Michaela Luňáčková speaks for the business as managing partner. Jan Špičák is the project manager who handles SEO enquiries. A related brand, Cognito Works, is an innovation integrator offering custom software, digitisation and AI tools and holds ISO 27001 certification. Cognito belongs to Asociace.biz, the Czech association of internet solution providers, and also has links with SPIR, Mediar and the British Chamber of Commerce. It organises an annual PPC Camp conference, which reached its 18th edition in 2026.
The SEO service is built around several analyses: on-page checks of code and content, off-page review of backlinks against competitors, and keyword research used to plan site structure and content as well as paid search. A link-building strategy follows, then continuous optimisation measured against agreed KPIs. The agency acts as a long-term partner and mentor and offers a free first meeting. Tools, Google Business Profile work and review management are not published.
Published SEO references come from finance and business services rather than healthcare. Work for ČSOB in 2020 to 2021 covered technical and keyword analysis and a long-tail content plan, VMS Vision received a market-potential study, and SMART Office and Companies was optimised from 2014 to 2021. Clients include an online pharmacy, Chytrá lékárna, which is the closest link to health. Much of the recent growth has come from public tenders: clients named in 2025 and 2026 include the Ministry of Industry and Trade, TIC Brno, Brno University of Technology, the City of Brno, the Czech Academy of Sciences and the National Museum.
No dental practices, clinics or patient-facing healthcare projects are published. Past SEO project budgets ranged from about 40,000 to 300,000 Czech crowns, which means mid-sized engagements. The agency would fit a larger dental clinic or group in Brno or South Moravia that needs a new website or booking system built in-house and wants SEO and PPC planned alongside it, rather than a small practice looking for a low-cost local SEO package.
Cognito's Website
Cognito at a Glance
| Founded | 2008 |
|---|---|
| Headquarters | Brno, South Moravian Region, Czech Republic |
| Leadership | Jan Janča (Managing Director); Michaela Luňáčková (Managing Partner); Jan Špičák (Project Manager) |
| Languages | Czech; English |
| Pricing | No SEO price list; free first consultation. Past SEO project budgets range from about 40,000 to 300,000 CZK. |
| Contracts & reporting | Ongoing optimisation measured against agreed KPIs; contract length not published. |
| Tools & partnerships | Mergado (certified partner); Sulu CMS (silver partner); ISO 27001 (via Cognito Works) |
Dental Marketing Services
- Website and e-shop development
- custom booking or information systems
- on-page SEO analysis
- off-page and backlink analysis
- keyword research
- link-building strategy
- KPI-based SEO reporting
- PPC campaigns
- content and copywriting
- social media management
Dental Clients & Results
- ČSOB: technical and keyword analysis plus long-tail content strategy (2020-2021, no metric published)
- SMART Office & Companies: long-term SEO for ready-made company service (2014-2021, no metric published)
Why Dentists Choose Cognito
- Founded in Brno in 2008, office on Slovákova street
- Built the website for Brno City Theatre
- Says 87% of its web clients also use its marketing
- Certified Mergado partner since July 2021
- Member of the Czech association Asociace.biz
Key Strengths
- Produces website content that explains treatments in plain language for patients
- Develops web and mobile apps for practices alongside websites
- Plans marketing strategy that ties a practice's website and campaigns together
- Runs SEO and PPC campaigns that bring patients to dental clinics
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Cognito Is Listed
Questions Dentists Ask About Cognito
Has Cognito done SEO for dental clinics?
No dental or clinic projects appear in their published references. Their SEO examples are for ČSOB, VMS Vision and SMART Office and Companies.
What does their SEO work include?
They carry out on-page and off-page analysis, keyword research, a link-building strategy and continuous optimisation. Progress is tracked against KPIs agreed with the client.
Can they build a new practice website as well?
Yes. They develop websites, e-shops, information systems and mobile apps in-house, alongside their marketing and SEO services.
How much does an SEO project cost?
They do not publish a price list. Past SEO project budgets ranged from roughly 40,000 to 300,000 Czech crowns, and the first consultation is free.
Who leads the agency?
Jan Janča is managing director, and Michaela Luňáčková represents the firm as managing partner. Jan Špičák handles SEO enquiries as project manager.
Reviews of Cognito
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