Minneapolis brand and media agency behind Invisalign's global Made to Move platform
About Colle McVoy
Colle McVoy is a full-service brand, creative and media agency in downtown Minneapolis, at 250 North 3rd Avenue. It belongs to Stagwell, a network of marketing companies. Christine Fruechte was CEO from 2008 and moved to board chair. Agency president Jessica Henrichs took over as CEO on 1 January 2025. In 2026 ADWEEK named Henrichs its first Agencies Vanguard. Revenue nearly tripled during Fruechte's time as CEO.
For dental readers, its most relevant work is for Invisalign, the clear aligner brand owned by Align Technology. It built a global platform called Made to Move. Its message is that aligners help people move forward in life, not only straighten teeth. The work aimed to turn a brand run region by region into one global brand. It covered brand strategy, an employee launch at Invisalign's headquarters, new packaging and experiential work. At a large youth soccer tournament, teenagers tried a virtual reality challenge showing that aligners do not get in the way of sport. A five-part social series then followed two teen players through their treatment.
The platform ran in 42 countries. Sales doubled in the first three years, and total shareholder return was 273 percent. Align Technology's CEO Joe Hogan is quoted about the platform.
Colle McVoy works on national and global brands, not local practice marketing. Its other clients include CHS, UnitedHealthcare, Target, Whirlpool, Perdue, HARIBO and Frank's RedHot. It also has an in-house production arm called F6, or FactorySix, which plans shoots so one session yields content for many formats and platforms. F6 work for 3M Command won a Webby. In 2026 the agency also had two MediaPost Planning and Buying Award wins and ADWEEK Media Plan of the Year honors.
A single dental office looking for map pack rankings, Google Business Profile upkeep or treatment page content is not the market this agency serves. It makes more sense for dental manufacturers, aligner and oral care brands, and large DSOs planning national campaigns that combine brand strategy, creative, media buying and experiential work. No pricing, minimums or contract terms are published. Smaller practices would likely find the scale and cost of a holding-company agency out of proportion to their needs.
Colle McVoy's Website
Colle McVoy at a Glance
| Founded | 1935 |
|---|---|
| Headquarters | Minneapolis, Minnesota, USA |
| Leadership | Jessica Henrichs (CEO from January 2025); Christine Fruechte (board chair, CEO 2008-2024) |
| Languages | English |
| Pricing | $1,500-$3,000/month · $100-$150/hr |
| Tools & partnerships | F6 (FactorySix) in-house production studio; part of the Stagwell network |
Dental Marketing Services
- Brand strategy for dental and orthodontic brands
- global brand platforms
- experiential and event activations
- virtual and augmented reality experiences
- packaging design
- social content series
- content production through F6
- media planning and buying
Practice Types They Work With
- orthodontics (clear aligner brands)
- dental product brands
Dental Clients & Results
- Invisalign Made to Move: global platform in 42 countries, 2x sales increase in the first three years, 273% total shareholder return
Dental Practices They Have Worked With
- Invisalign (Align Technology)
Why Dentists Choose Colle McVoy
- National Invisalign campaigns
- Founded 1935
- Broadcast and digital
- Minneapolis-based
- Best for dental brands
Key Strengths
- Runs an in-house always-on content studio, F6, for fast dental brand production
- Cuts single shoots into assets for every platform for dental brand campaigns
- Pairs dental brand media investment with data science for targeting and measurement
- Manages programmatic, paid social and paid search for large DSOs and dental brands
Awards & Recognition
- Webby Award (3M Command documentary)
- two wins at the 2025 MediaPost Planning and Buying Awards
- ADWEEK Media Plan of the Year honors (2026)
- Jessica Henrichs named inaugural ADWEEK Agencies Vanguard (2026)
How the DSA Score Breaks Down
Points earned: 22.4 of 100 (profile 28 × 0.8 + client feedback 0). DSA Score: 84/100
Where Colle McVoy Is Listed
Questions Dentists Ask About Colle McVoy
Has Colle McVoy worked in the dental sector?
Yes. They built the Made to Move global brand platform for Invisalign, part of Align Technology. The work covered brand strategy, packaging, experiential events, VR and social content.
What results did the Invisalign work produce?
The platform ran in 42 countries. Sales doubled in the first three years, and total shareholder return was 273%.
Is Colle McVoy a good fit for a single dental practice that wants local SEO?
Probably not. They work on national and global brands with integrated creative and media. They do not offer local SEO or Google Business Profile management for individual practices.
Who runs the agency?
Jessica Henrichs became CEO on 1 January 2025. Christine Fruechte, CEO since 2008, moved to board chair. The agency is part of Stagwell.
Do they publish pricing?
No. No pricing, minimum budget or contract terms are published.
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