Colling Media Reviews & Agency Profile

About Colling Media

Colling Media is an advertising and media-buying agency with its office at 5415 E High Street in Phoenix, Arizona. Healthcare is one of several industries it serves, next to trade schools, home services, financial services, real estate and retail. Dental practices and dental service organizations (DSOs) are one of its healthcare verticals, along with hospital systems, urgent care, behavioral health, physical therapy, vision care and med spas. The agency is built around paid media, and SEO is one item in a wider service list rather than its main product.

Brian Colling founded the company and is its CEO. He started it from his kitchen after working at Cox Communications and Cox Media. It was founded in 2009 (some of its pages say 2006). Other leaders are Doug Campbell (President), Jordan Schuster (Chief Digital Officer) and Melissa Pipkin, whose background includes more than 20 years in healthcare marketing. In 2023 the Phoenix Business Journal ranked the firm 10th for local billings, based on $48 million billed in 2022, and 9th for full-time staff, with 48 employees.

For healthcare clients the agency combines Google Search to reach people looking for care, Meta ads for awareness and bookings, and programmatic display to retarget site visitors. Connected TV, streaming video and traditional TV, radio and outdoor buys can be layered on top. Calls, forms and bookings are traced back to the campaign, ad group or keyword, and multi-touch attribution credits the full patient path. The agency does not use patient data for targeting, does not retarget from patient portals and sets up tracking to avoid capturing protected health information. Its advice is to start with paid search for quick enquiries while building organic SEO, which usually needs three to six months. Campaigns run through a repeating test, analyze and optimize cycle.

The fit is strongest for multi-location dental groups and DSOs with budgets for several paid channels, especially in the Phoenix area, Scottsdale and the East and West Valley, although national work is offered. A single practice wanting a dedicated local SEO program with Google Business Profile and content work will find fewer dental-specific details here. The agency accepts a limited number of new healthcare clients each quarter.

Credentials include Google Premier Partner status and a No. 1 Arizona advertising agency ranking from AZ Big Media in 2024, with earlier No. 1 rankings for 2016 and 2021. In 2019 Google's partner assessment placed it among the top 100 agencies worldwide for lead generation and attribution modeling. No dental clients are named. One unnamed Google Ads campaign for a healthcare client produced 47 new patient appointments in a quarter. Prices are not published, and work begins with a free consultation and review of current advertising.