Oxford search and paid media agency with published case studies across 20+ brands
About Common Ground
Common Ground is a digital marketing agency in Oxford. Its office is at Kings Meadow in Osney Mead (OX2 0DR), a short distance west of the city centre. It started in 2018. The team is small, at 11 people, made up of consultants who each specialise in one channel.
The firm was co-founded by people with more than 20 years of combined brand and agency experience. One of the co-founders, Daniel Bianchini, has spoken at the Great British Business Show. He has more than 16 years in B2B and B2C search, and his focus is using SEO to grow brands.
The service mix covers SEO, technical SEO, link building, content marketing, Google Ads, Facebook and LinkedIn advertising, conversion rate optimisation, analytics and generative engine optimisation for AI search tools. The agency takes a commercial approach and judges its work by business return. It also manages Google Ad Grants for charities and secured Grants Pro status for the Shakespeare Birthplace Trust. It does not publish a dental marketing page.
It has published 27 case studies. Results include a 608% ROI from SEO for cyber security firm DigitalXRAID, 85% more leads from full-funnel PPC for Hyland, and a 400% rise in PPC sales for Annie Sloan. Other results are a 59% increase in organic conversions for Elmtec and 84% more organic leads for Veolia Water Technologies. The most relevant example for clinics is Six Physio, a physiotherapy group whose organic traffic rose 41% from SEO. Other clients include Grosvenor, Thomas International, CIPHR, Princess Motor Yachts, Arts University Bournemouth and Customer Thermometer. No dental practices are named.
Google reviewers rate the agency 5.0 from 29 reviews. Recurring themes include responsive support, clear reporting, tailored strategy and partnerships that last several years. It is also known for its focus on ROI and transparency.
Common Ground does not publish rates, and pricing is negotiated on contact. Its client base leans towards e-commerce, SaaS, professional services and retail, but the Six Physio work shows it handles local healthcare SEO as well. A dental group in Oxfordshire or elsewhere in the UK that wants separate SEO and paid search specialists could approach it, but should ask for clinic references.
Common Ground's Website
Common Ground at a Glance
| Founded | 2018 |
|---|---|
| Team size | 2-11 employees |
| Headquarters | Oxford, England, UK |
| Leadership | Daniel Bianchini (Co-founder) |
| Languages | English |
| Pricing | Not published; payment terms are negotiable on contact. |
| Tools & partnerships | Google Ads; Google Ad Grants (Grants Pro status achieved for Shakespeare Birthplace Trust); Facebook Ads; LinkedIn Ads |
Dental Marketing Services
- SEO
- technical SEO
- local SEO
- link building
- content marketing
- Google Ads and PPC
- paid social (Facebook, LinkedIn)
- conversion rate optimisation
- analytics
- generative engine optimisation (GEO)
Dental Clients & Results
- DigitalXRAID: 608% ROI from SEO
- Hyland: 85% more leads from full-funnel PPC
- Annie Sloan: 400% increase in PPC sales
- CIPHR: 859% more high-value conversions
- Elmtec: 59% more organic conversions
- Veolia Water Technologies: 84% more organic leads and 273% more PPC leads
- Shirtworks: 48% more organic orders
- Six Physio: 41% more organic traffic
- Alfresco: 64% lower CPA and 162% higher conversion rate
- Skill Dynamics: 219:1 ROI from SEO
Why Dentists Choose Common Ground
- Osney Mead office at Kings Meadow
- DigitalXRAID doubled monthly inbound leads
- Drive Fuze got over 75% of sign-ups from its work
- 4.96 Google rating from 27 reviews
- Offers international and managed SEO options
Key Strengths
- Uses analytics to track which channels bring patient sign-ups
- Runs conversion rate optimisation to turn practice site visits into enquiries
- Manages Google, Facebook and LinkedIn ads for practices alongside SEO
- Builds links and content to grow a practice site's authority
How the DSA Score Breaks Down
Points earned: 53.5 of 100 (profile 52 × 0.8 + client feedback 11.9). DSA Score: 91/100
What Clients Say About Common Ground
- 1 on Google
Janine Kelso left a 5-star Google review; no review text shown on the directory page.
See it on trustanalytica.orgWhere Common Ground Is Listed
Questions Dentists Ask About Common Ground
Has Common Ground worked with healthcare practices?
Yes. Their published cases include Six Physio, a physiotherapy business that saw 41% more organic traffic from SEO. No dental practices are named among their clients.
Where are they based?
Their office is at Kings Meadow, Osney Mead, Oxford OX2 0DR. Their client work covers brands across the UK.
Who founded the agency?
The agency was set up in 2018 by co-founders with more than 20 years of combined experience. Co-founder Daniel Bianchini has more than 16 years of experience in SEO for B2B and B2C businesses.
What evidence of results do they publish?
They have 27 published cases. Examples include a 608% ROI for DigitalXRAID and 85% more leads for Hyland.
How much do they charge?
They do not publish prices. Rates are negotiable and quoted after an enquiry.
Reviews of Common Ground
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