Sheffield and London conversion agency pairing paid search with CRO
About Converted
Converted is a conversion rate optimisation and performance marketing agency with two offices. One is at Acero, 1 Concourse Way, beside Sheffield railway station, and the other is at Platform 1, King's Cross, London. Managing Director Shane leads the agency. He was the first person in the world to pass the Google Ads Pro exam, and the business began as his idea. Cathal is Operations Director and James is Creative Director. The team has 19 people, including SEO, paid search, content, development, CRO and tracking staff.
The agency splits its work into two parts. Attract covers PPC, SEO, paid social and AI search optimisation. Convert covers CRO, web design and landing pages. Its method reviews 25 base elements of conversion, including quantitative and qualitative data, strategy, and competitors. On lead generation, the agency puts the sale made offline ahead of the lead itself. Its work there includes landing page campaigns, multi-channel funnels, nurture sequences and attribution. Clients get a dedicated team, a project management system and dashboards that pull data from every channel into one place.
No dental clients are named. The closest client is London Travel Clinic, a private clinic. Other named clients include Cognita schools, Adecco, Ricoh, UNICEF, Born Free, Prezzybox, We Buy Any Home, Badgemaster, Revival Beds and Ecclesiastical. Its case studies describe results without figures. Birkdale had big wins from CRO testing, and Redmayne Smith reached record growth through a reworked funnel. Lowa, a footwear brand, used CRO research to shape its marketing and website. B2C clients have seen double and triple digit growth.
Converted is a Google Premier Partner, is Bing Ads certified and is Google Analytics certified. It won a Conversion Elite Award in 2020. Its Cognita work won the 2018 Digital Impact Award for best digital campaign and strategy in education. It also has Drum Search Awards recognition and a Biddable Awards shortlisting. It is a certified partner of CRO tool provider Mida.
Prices, minimums and contract terms are not published, and enquiries go through a freephone number or email. Client feedback is collected on Reviews.co.uk. The agency suits practices already spending heavily on Google Ads for high-value treatments, where better landing pages and conversion tracking can matter as much as extra clicks. Local map rankings and Google Business Profile work get little attention in its offer.
Converted's Website
Converted at a Glance
| Team size | Under 50 employees |
|---|---|
| Headquarters | Sheffield, South Yorkshire, England, UK |
| Other offices | London (King's Cross) |
| Leadership | Shane (Managing Director); Cathal (Operations Director); James (Creative Director) |
| Languages | English |
| Pricing | Not published. |
| Contracts & reporting | Dedicated team, project management system and dashboard reporting with centralised cross-channel data. Contract length and minimums are not published. |
| Tools & partnerships | Google Premier Partner; Bing Ads certified; Google Analytics certified; Mida Certified Partner |
Dental Marketing Services
- Google Ads and paid search management
- Microsoft Ads
- SEO and technical SEO
- AI search optimisation (GEO)
- paid social
- conversion rate optimisation audits and testing
- landing page design
- website design
- attribution, tracking and dashboard reporting
- lead nurture funnels
Why Dentists Choose Converted
- In digital marketing since 2005
- Office at Concourse Way next to Sheffield station
- Won a Digital Impact Award in 2018
- Pairs PPC with conversion rate optimisation
- Handles local, national and international campaigns
Key Strengths
- Takes a systematic approach and learns each practice's business quickly
- Explains campaigns honestly for practice owners without marketing knowledge
- Pairs PPC with conversion optimisation so practice ad clicks become bookings
- Runs programmatic display ads to keep a practice in front of patients
Awards & Recognition
- Conversion Elite Award 2020
- Digital Impact Award 2018, best digital campaign and strategy in Education (Cognita)
- Drum Search Awards
- Biddable Awards shortlist
How the DSA Score Breaks Down
Points earned: 38.1 of 100 (profile 29 × 0.8 + client feedback 14.9). DSA Score: 88/100
What Clients Say About Converted
- 4 on review sites
Clients Most Often Praise
- Understanding of dentistry 2
- Clear reporting & honesty 1
- Value for money 1
Simon Cooper found the approach systematic and saw PPC performance gains from the start.
See it on trustanalytica.orgName not shown praises team knowledge, hard work and quick resolution of problems in a collaborative partnership.
See it on trustanalytica.orgAfter a few months of PPC management, says Converted understood the business better than any previous agency.
See it on trustanalytica.orgShow 1 more client review
- This reviewer values the team's honesty, especially for clients without marketing knowledge. Trustanalytica
Where Converted Is Listed
Questions Dentists Ask About Converted
Has Converted worked with dental practices?
No dental clients are named. The closest is London Travel Clinic, a private clinic among its clients.
What makes their approach different from a standard PPC agency?
They pair paid traffic with conversion rate optimisation and review 25 base elements of a conversion. For lead generation they focus on the sale made offline rather than the number of form fills.
Where are they based?
They have offices at Acero, 1 Concourse Way in Sheffield, beside the station, and at Platform 1, King's Cross in London.
What accreditations do they hold?
They are a Google Premier Partner, Bing Ads certified and Google Analytics certified. They won a Conversion Elite Award in 2020.
How much do they charge?
Pricing, minimums and contract terms are not published. You need to contact them for a proposal.
Reviews of Converted
No reviews on this site yet. Have you worked with Converted? Your review helps other dentists choose.