East Lothian digital and creative agency descended from 1975 Covey Advertising
About Covey
Covey is a full-service digital and creative agency registered as Covey Limited at 6a The Cross in Pencaitland, East Lothian, and it markets itself to Edinburgh businesses. Its older Edinburgh address was The Stables, Baileyfield Road. The agency has no dental or healthcare marketing page and names no dental clients, so its fit for a practice rests on its general SEO, web and advertising services.
The name has a long history in Scottish advertising. Vic Covey Snr started Covey Advertising in 1975, which became one of Scotland's foremost and largest advertising agencies before being bought by the Osprey group and later by Ten Alps plc. In 2010 he and creative director Euan Carmichael set up the present company as a lower-cost marketing agency. Vic Covey Jnr joined in 2011 and is now managing director. Vic Covey Snr is a Fellow of the IPA and a former chairman of the Scottish IPA. The directors also include technical director Derek Smith and account director Karen Lowe, and the team has ten full-time staff, including two full-stack developers and a UX designer.
On search, Covey starts with an audit of the client's site and a competitor review, then moves on to keyword research, on-page changes and ongoing rank tracking. Its SEO work also includes local SEO, link building and reporting on keyword positions and user activity. Websites are designed, built and tested in-house, mainly on WordPress, with SEO considered from the start and layouts that work on desktop and mobile. Hosting is supplied through partners, maintenance comes in several levels, and staff training is offered so practice teams can add news or blog posts themselves.
The agency also runs PPC accounts, including remarketing and display, manages social media setup and advertising, and produces copy, photography and video. Its traditional side covers press, radio and TV advertising, print, signage and exhibitions. That mix may suit a practice that wants one partner for both its website and offline promotion in the Lothians.
Named work sits outside healthcare. The homepage shows educational materials for the Scottish Football Partnership Trust, the GoFitba project and a global product launch for Ahlstrom-Munksjo, and other clients include Farmer Autocare and IME Property. Independent reviews are thin: it has a single five-star review on TechBehemoths from 2017 and none on The Manifest.
Covey does not publish prices. Website packages are tailored and quoted individually, and the agency invites enquiries for a quote. Contract terms and minimum spend are not published.
Covey's Website
Covey at a Glance
| Founded | 2010 |
|---|---|
| Team size | About 10 full-time staff |
| Headquarters | Pencaitland, East Lothian, Scotland, United Kingdom |
| Leadership | Vic Covey Snr (Founder); Vic Covey Jnr (Managing Director); Euan Carmichael (Creative Director); Derek Smith (Technical Director); Karen Lowe (Account Director) |
| Languages | English |
| Pricing | No prices published. Website packages are tailored to each business and quoted on request; several maintenance levels are offered. |
| Contracts & reporting | SEO reporting covers keyword positions and user activity. Maintenance is offered in tiers so clients pay only for what they need. No contract length published. |
| Tools & partnerships | WordPress |
Dental Marketing Services
- Website design and build on WordPress
- SEO audit and competitor analysis
- keyword research
- local SEO
- link building
- ranking and user activity reporting
- PPC management including remarketing and display
- social media setup and ads
- copywriting, photography and video
- print, signage and broadcast advertising
- CMS training for staff
- website maintenance and hosting
Why Dentists Choose Covey
- Office at 6a The Cross, Pencaitland, East Lothian
- Trains clients to update their own websites
- Local SEO with audits, citations and reporting
- Handles press, radio and TV advertising as well
- In-house video, photography and copywriting
Key Strengths
- Designs print and signage to match a practice's online branding
- Trains practice staff to update their own dental website
- Runs local SEO with audits, citations and reporting for practices
- Produces in-house video, photography and copywriting for dental clinics
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Covey Is Listed
Questions Dentists Ask About Covey
Has Covey worked with dental practices?
No dental clients or dental pages are published. Its named clients include sports, manufacturing, automotive and property organisations.
What is Covey's SEO process?
It begins with an audit of the site and competitors, then keyword research and on-page optimisation, followed by ongoing ranking checks. It also offers local SEO, link building and reports on keyword positions and user activity.
Can our practice staff update the website ourselves?
Yes. Covey builds mainly on WordPress and offers training so clients and their staff can add news, blog posts and other content.
Who runs Covey?
The company was set up in 2010 by Vic Covey Snr, who founded Covey Advertising in 1975, with creative director Euan Carmichael. Vic Covey Jnr is managing director.
How much does Covey charge?
Prices are not published. Website packages are tailored and quoted individually, and maintenance comes in several levels.
Reviews of Covey
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