Chelyabinsk web and performance agency since 2010 with published medical-centre SEO and ad cases
About CREATIVE
CREATIVE (creative.bz) is an internet agency in Chelyabinsk that began in 2010 as a small web studio. Its office is at Lenina Avenue 35, office 101a. The agency has a core team of 15 developers, designers, marketers, analysts and SEO specialists, headed by director Vasily Dolgushev, with project managers assigned to each account. It is an accredited IT company with Russia's Ministry of Digital Development and a member of ARDA, the association of digital agencies.
The agency builds websites and online stores, runs contextual and targeted advertising, does SEO and Yandex Metrica analytics, and sets up Bitrix24 CRM. Its credentials sit mainly in the Russian ecosystem: certified Yandex Direct agency since 2014, Google certified since 2019, 1C-Bitrix gold partner since 2020, Bitrix24 partner and official VK Ads partner. In the 2026 Runet Rating it placed tenth in Russia for the medical sector, and it was shortlisted for SEO case of the year at the RUWARD Award in 2025 and 2026.
SEO work follows a fixed sequence: audit, on-page fixes, competitor analysis, content marketing, reporting and site improvements. Two newer elements are relevant to clinics. One is work on maps and directories such as Yandex Maps and 2GIS. The other is adapting company information so that AI assistants such as ChatGPT, Yandex Neuro and GigaChat can cite it. Prices for Yandex SEO start at 50,000 roubles a month for at least 15 phrases in one region. Contracts can be tied to traffic, positions, leads, calls or sales, and penalties for missing agreed results are written into the contract. Position-based work can be trialled free for the first week.
The medical evidence is detailed. For the Lotos network of multidisciplinary medical centres, the team blocked service pages from indexing, rebuilt heading structures, rewrote duplicate meta tags and built a keyword set around the most profitable services. Over about six months to February 2020, search visits doubled against the previous year, while top-three keywords rose threefold on Yandex and sixfold on Google. A later display campaign for Lotos from November 2022 to March 2023 reached over 2 million unique users at 283 roubles per conversion. The agency has also run contextual ads for a hernia clinic and an ophthalmology clinic.
A company called Dantist is among the clients who have left reviews. Review themes include fast replies, deadlines met, free advice during support and relationships lasting five to ten years or more.
CREATIVE's Website
CREATIVE at a Glance
| Founded | 2010 |
|---|---|
| Team size | 15 specialists |
| Headquarters | Chelyabinsk, Chelyabinsk Oblast, Russia |
| Leadership | Vasily Dolgushev (Director) |
| Languages | Russian |
| Pricing | Yandex SEO from 50,000 roubles per month for at least 15 key phrases in one region. Exact cost set after an application. |
| Contracts & reporting | KPI model tied to traffic, positions, leads, calls or sales. Penalties for missed results written into the contract. First week of position-based SEO free to test. Applicants receive a 6-month work plan, a 1-year traffic forecast and a sample report. Regular reports on positions, traffic and conversions. |
| Tools & partnerships | Yandex Direct certified agency; Yandex Business partner; Google certified agency; 1C-Bitrix gold partner; Bitrix24 partner; VK Ads partner; Yandex Metrica; Netpeak Spider; Yandex Maps; 2GIS |
Dental Marketing Services
- SEO for Yandex and Google
- technical audits
- keyword research by service profitability
- content writing
- Yandex Maps and 2GIS optimisation
- AI answer optimisation
- Yandex Direct and Google Ads
- display and retargeting
- website development
- Bitrix24 CRM setup
- call tracking module
Practice Types They Work With
- Multidisciplinary medical centres
- ophthalmology clinics
- surgical clinics
Dental Clients & Results
- Lotos medical centres (SEO): search visits doubled year on year, top-3 keywords up 3x on Yandex and 6x on Google (Sept 2019 to Feb 2020)
- Lotos (display ads): over 2 million unique users reached, 1,308 converting visits at 283 roubles each, CPM 23.3 roubles (Nov 2022 to Mar 2023)
Dental Practices They Have Worked With
- Dantist (among reviewing clients)
Why Dentists Choose CREATIVE
- SEO for Lotos clinics doubled search visits year on year
- Lotos display campaign reached over 2 million users
- Lotos display ads cost about 283 rubles per conversion
- Certified Yandex Direct agency and Yandex Business partner
- Ranked 3rd in Ruward performance marketing rating for Chelyabinsk
Key Strengths
- Runs technical SEO audits of clinic sites with Netpeak Spider, fixing headings and redirects
- Builds keyword sets weighted toward a clinic's most profitable treatments
- Adjusts structured data and search snippets around target treatment queries
- Expands keyword coverage each quarter into new treatment areas
Awards & Recognition
- Runet Rating 2026: 10th in Russia for medicine
- Runet Rating 2024: top 3 in Chelyabinsk
- RUWARD Award shortlist for SEO case of the year (2025, 2026)
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where CREATIVE Is Listed
Questions Dentists Ask About CREATIVE
Has CREATIVE done SEO for medical clinics?
Yes. They have an SEO case for the Lotos network of medical centres, where search visits doubled year on year. They also have ad cases for a hernia clinic and an ophthalmology clinic.
What does SEO with CREATIVE cost?
Yandex promotion in Chelyabinsk starts from 50,000 roubles a month. That covers at least 15 key phrases in one region.
Do they guarantee results?
Agreed results and penalties for missing them are written into the contract. The KPI can be traffic, positions, leads, calls or sales.
Can they help with map listings?
Yes. Their SEO service includes work on Yandex Maps and 2GIS as well as marketplaces and social networks.
Who runs the agency?
Vasily Dolgushev is director. Each client works with an assigned project manager.
Reviews of CREATIVE
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