Kyoto web firm with published medical website, SEO and Google Maps plans
About CROSSWISH
CROSSWISH Inc. (株式会社クロスウィッシュ) is a web production and marketing company in the Eishu Building in Somabayashi-cho, Nakagyo-ku, Kyoto. It serves clients in Kyoto, Osaka, Tokyo and elsewhere in Japan. Its services cover website production, conversion rate improvement and maintenance, SEO, AI search optimisation (described as AIO, LLMO and GEO), web ad management, owned media planning and MEO for Google Maps.
CEO Toru Nagasawa started CROSSWISH as an independent business in 2009 and incorporated it in April 2011. It has six team members: the CEO, two planners, two engineers and a designer. It belongs to the Kyoto Chamber of Commerce and Industry and Six Apart ProNet. Its clients include DNP Communication Design, NEC Lenovo Japan Group, NISSHA, Kyoto University, Doshisha University and the National Institute of Informatics.
For healthcare it publishes a Medical Web Plan for hospitals and clinics. Sites are responsive and run on WordPress. A dedicated writer drafts copy from a hearing sheet, and photography is included in the larger package. The SEO option adds monthly column articles and on-site adjustments. The MEO service covers keyword research, competitor analysis, Google Business Profile setup, consistent business details, monthly posts and photos, review reply templates and monthly ranking reports. Dental clinics are among the MEO target industries. Its medical pages follow the Medical Care Act and the medical advertising guidelines, and it avoids before-and-after photos and comparative claims. For the 2024 fee revision, it offers a page on care systems and facility standards.
The medical section includes no dental clients or results. Its works list includes a medical-sector project for Noritsu Precision (Neos+Care) and the Kyoto Wellness Town Guide. Kyoto comparison media include the firm among local web companies strong in SEO. It suits clinics that want clear published prices and a single vendor for the site, articles and map listings.
Prices are unusually transparent. The medical Start plan (5 pages) costs 440,000 yen and the Total plan (10 pages plus photography) costs 770,000 yen, tax included. Maintenance is 8,800 yen a month and covers about one hour of edits, and the SEO service is 110,000 yen a month. MEO costs 55,000 yen for setup only, or 22,000 yen a month per location on the Standard plan. That falls to 16,500 yen for 2 to 10 locations and 11,000 yen for 11 or more, with a 12-month minimum. Map ranking changes typically take three to six months. Defects found within a month of launch are fixed free, and any extra costs are agreed in advance.
CROSSWISH's Website
CROSSWISH at a Glance
| Founded | 2011 |
|---|---|
| Headquarters | Kyoto (Nakagyo-ku), Kyoto, Japan |
| Leadership | Toru Nagasawa (CEO) |
| Languages | Japanese |
| Pricing | Medical Web Plan: Start plan (5 pages) 440,000 yen; Total plan (10 pages plus photography) 770,000 yen; Premium plan by quote. SEO service 110,000 yen per month. Maintenance 8,800 yen per month. MEO setup-only 55,000 yen; MEO Standard 22,000 yen per month for 1 location, 16,500 yen per location for 2 to 10, 11,000 yen per location for 11 or more (tax included). General corporate sites from about 600,000 yen. |
| Contracts & reporting | MEO Standard plan has a 12-month minimum term with monthly reports. Free fixes for production defects found within one month of launch. Additional costs agreed in advance. Typical production 2 to 3 months; landing pages about 1 month. |
| Tools & partnerships | WordPress; Google Business Profile; Google Search Console; Google Analytics; Six Apart ProNet member; Instagram |
Dental Marketing Services
- Clinic website design on WordPress
- responsive design
- copywriting by a dedicated writer
- photography and video
- monthly SEO column articles and on-site adjustments
- AI search optimisation (LLMO/GEO)
- MEO with Google Business Profile setup and optimisation
- review reply templates
- monthly MEO ranking reports
- web ad management
- conversion rate improvement
- site maintenance
- medical advertising guideline compliance
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Why Dentists Choose CROSSWISH
- Offers AI search optimization alongside classic SEO
- Has a dedicated MEO service for Google Maps
- Clients include Kyoto University and Doshisha University
- Member of the Kyoto Chamber of Commerce and Industry
- Trading under the CROSSWISH name since 2009
Key Strengths
- Uses access analysis to guide internal and long-tail treatment keyword SEO
- Handles photography and writing alongside practice site production
- Combines SEO with social media to bring more patients to a practice site
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where CROSSWISH Is Listed
Questions Dentists Ask About CROSSWISH
Does CROSSWISH have a package for clinics?
Yes. Its Medical Web Plan covers website production, SEO, MEO and maintenance for hospitals and clinics. Site packages start at 440,000 yen for five pages.
How much does Google Maps optimisation cost?
The Standard MEO plan is 22,000 yen a month for one location, with lower per-location rates for groups. It has a 12-month minimum term, and a setup-only option costs 55,000 yen.
Will my site follow Japan's medical advertising rules?
Yes. Its medical sites are designed in line with the Medical Care Act and the medical advertising guidelines. It avoids exaggerated or comparative claims and before-and-after photos.
How long before I see map ranking changes?
Some businesses see changes within about a week, but improvements usually take three to six months. No specific ranking is guaranteed.
Has CROSSWISH published dental results?
No dental clients or results are shown on its medical page. Its named clients are mainly universities and corporations, such as Kyoto University and NEC Lenovo Japan Group.
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