Brno freelance SEO consultant and copywriter, also offering local SEO and semantic optimisation
About Daniel Beránek
Daniel Beránek is an independent SEO consultant and copywriter based at Vachova 36/1 in central Brno. He works with clients across the Czech Republic. He holds two master's degrees, one in psychology and one in journalism and communication studies. He has worked in SEO and copywriting since 2006. Before that he worked in journalism and PR, and from 1992 he helped run his brother's retail business, which at one point had four large shops. His website has carried his name since at least 2013.
The work splits into three areas. The first is classic SEO: technical and on-page work, off-page and link work, and local business SEO. The second is copywriting, which covers data and technical copy, brand and conversion copy, press releases, ghostwriting and personal branding. The third is something he calls Digital Identity Optimization. It joins search optimisation with optimisation for generative and AI answer engines, using structured data, knowledge-graph signals and the E-E-A-T principles of experience, expertise, authority and trust. A separate page covers marketing for AI start-ups and SaaS companies.
His local SEO page treats local listings as a way to build wider brand authority, not only as map entries. He keeps profiles on Google Business Profile, Firmy.cz, Mapy.cz, Zlaté stránky, Facebook, Yelp, Foursquare and Najisto.cz. He links them to technical work and content so a business can take up more of the first results page. A case study covers a Prague 24-hour locksmith that recovered from a search penalty to reach the top results, with no figures given. For a dental clinic in Brno or Prague, this means one person handling the listings on Seznam and Google, the treatment page copy and the site structure.
His SEO clients include iSedačky.cz, Rybydojezirka.cz, Hajdalánek.cz, Mysulka.cz, Posta-kancelar.cz, Autopneunovotny.cz, Studio Diva and Kroměříž-ubytování.cz. Copywriting clients include Private Consulting Group (Arca Capital), ShopSys, ALTA, PKI Teplotechna Brno and Moravia Consulting. He has also done PR or consulting for Cellthera Clinic, British Studies and Top1Taxi Brno, and none of the named clients is a dental practice. Testimonials from ShopSys, SOOM.cz, PS Media, Garry.cz and COMFEEL praise his reliability and quality. A Google review from the owner of Hajdalánek highlights how quickly he proposed solutions.
He holds Google Ads certificates in Search, Display and Fundamentals. He does not publish prices beyond a mid-range price indicator. Work is ordered through a form on his site or by direct contact. A practice that wants carefully written Czech treatment content and one accountable adviser will find that here. A practice that needs a team to run paid campaigns and reporting every day may need more capacity than a single consultant can offer.
Daniel Beránek's Website
Daniel Beránek at a Glance
| Team size | Sole consultant |
|---|---|
| Headquarters | Brno, South Moravian Region, Czech Republic |
| Leadership | Daniel Beránek (SEO consultant and copywriter) |
| Languages | Czech |
| Pricing | No public price list; mid-range ($$) price indicator; orders via an order form. |
| Tools & partnerships | Google Ads certifications (Search, Display, Fundamentals); Google Business Profile; Firmy.cz and Mapy.cz (Seznam); structured data and schema markup |
Dental Marketing Services
- No dental-specific services published
- general services that could apply: local business SEO across Google Business Profile, Firmy.cz and Mapy.cz
- technical and on-page SEO
- off-page and link work
- SEO copywriting for service pages
- structured data and E-E-A-T content work
- press releases and PR copy
Dental Clients & Results
- Nonstop zámečnictví Tsap, Prague: recovery from a search penalty to top rankings (no metrics given)
Why Dentists Choose Daniel Beránek
- SEO and copywriting from one person
- Direct contact
- Verified profile
- Brno freelancer
- Content written by the SEO himself
Key Strengths
- Writes treatment pages that explain procedures clearly to prospective patients
- Advises a practice on keyword and on-page changes to rank in local search
- Gives practices direct contact with the person doing their SEO
- Combines SEO strategy and copywriting for dental practice websites
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Daniel Beránek Is Listed
Questions Dentists Ask About Daniel Beránek
Is this an agency or a single consultant?
It is one person. Daniel Beránek handles the SEO consulting and writes the copy himself, from Brno, for clients across the Czech Republic.
Does he do local SEO for clinics?
He offers local business SEO that uses Google Business Profile, Firmy.cz, Mapy.cz and other directories. He has no published dental clients, though he has done consulting for Cellthera Clinic.
Can he write treatment pages as well as optimise them?
Yes. Copywriting is half of his offer, including conversion copy, technical copy and press releases, alongside on-page and technical SEO.
How experienced is he?
He has worked in SEO and copywriting since 2006. He holds master's degrees in psychology and in journalism and communication studies.
How much does he charge?
No prices are published. There is a mid-range price indicator, and clients use the order form or get in touch.
Reviews of Daniel Beránek
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