Michigan full-service agency serving health systems and franchise brands since 1992
About Daniel Brian Advertising
Daniel Brian Advertising is a full-service agency founded in 1992 by Dan and Krista Cobb. It is based at 222 South Main Street in Rochester, Michigan, north of Detroit. Dan Cobb is chief executive. He wrote the book Surfing the Black Wave, holds a patent on media streaming technology, writes for the Forbes Agency Council and teaches at Michigan State, Oakland and Wayne State universities. The agency has teams in Detroit, Dallas and Los Angeles.
Healthcare is the oldest part of the business. Their first account in 1992 was bringing the Henry Ford Health System under one brand. Later hospital clients include Michigan Medicine, Siteman Cancer Center, Cincinnati Children's Hospital and UCHealth. Outside health they work with franchise and retail brands such as Chick-fil-A, Papa Johns and Hungry Howie's, plus Penske Automotive, Consumers Energy and the Detroit Lions.
Their healthcare services cover brand consulting and rebranding, media planning across channels, digital media buying, performance marketing, social strategy, hyper-local digital marketing, websites and apps, research, analytics, CRM consulting and video. They also build patient experience tools. One is LiveUP, a physician referral app made for Henry Ford. It doubled referrals and produced millions of dollars in trackable appointment revenue in its first year. A recent article on their site argues that healthcare and franchise brands are well placed to gain from generative engine optimisation in AI search.
SEO in the narrow sense is not a headline service. Their healthcare services do not name SEO or local SEO, and there are no dental pages. The best fit is a dental service organisation or large multi-location group that wants brand strategy, media buying, patient apps and location-level marketing across many offices. A single-office practice looking for a monthly local SEO retainer may find the model too broad.
Recognition includes Emmy Awards, among them an Emmy-winning Super Bowl spot for a healthcare client, plus Telly, Caddy, Axiem and healthcare marketing awards. Healthcare Tech Outlook named them among its top 10 healthcare marketing consulting firms in 2019. Clutch rated them a top Facebook marketing agency in Detroit, Dallas and Los Angeles. Pricing and contract terms are not published.
Daniel Brian Advertising's Website
Daniel Brian Advertising at a Glance
| Founded | 1992 |
|---|---|
| Headquarters | Rochester, Michigan, USA |
| Other offices | Los Angeles, Dallas |
| Leadership | Daniel Cobb (Co-founder and CEO); Krista Cobb (Co-founder) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | LiveUP referral platform (own); ADBOX digital asset management (own); MyStreme AI agent (own); PostMonster (beta partner) |
Dental Marketing Services
- Brand consulting and rebranding
- media planning and digital media buying
- performance marketing
- hyper-local digital marketing
- social media strategy
- website and app development
- patient referral apps
- CRM and data consulting
- research and analytics
- video production
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Henry Ford Health System: LiveUP referral app doubled referrals and generated millions in trackable appointment revenue (first year)
Why Dentists Choose Daniel Brian Advertising
- Names Michigan Medicine and Henry Ford Health as clients
- Headquartered at 222 S. Main St. in Rochester since 1992
- Runs a dedicated digital healthcare marketing practice for health systems
- Site states its creative work has won an Emmy Award
- Focuses on multi-location and franchise brands like Papa Johns
Key Strengths
- Provides analytics dashboards to guide a practice's marketing decisions
- Plans integrated, performance-based media across channels to reach new patients
- Starts with research before crafting practice messaging and patient-facing content
Awards & Recognition
- Emmy Awards
- Telly Awards
- Caddy Awards
- Axiem Awards
- Healthcare Tech Outlook Top 10 Healthcare Marketing Consulting Companies (2019)
- Crain's 40 under 40 (Dan Cobb)
How the DSA Score Breaks Down
Points earned: 42.9 of 100 (profile 35 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Clients Say About Daniel Brian Advertising
- 4 on Google
In ShortGoogle reviewers cite the agency's mission, creativity and helpful owners.
Considers the team the most creative group she has encountered.
See it on designrush.comTyler Harman loved the agency's mission statement.
See it on designrush.comRoss Schoenherr calls them the best advertising company he has worked with.
See it on designrush.comShow 1 more client review
- Aaron Mcghee: Owners are kind and helpful. Google, July 6, 2022
Where Daniel Brian Advertising Is Listed
Questions Dentists Ask About Daniel Brian Advertising
Has Daniel Brian Advertising worked with dental practices?
There are no dental pages. Their healthcare work is with hospitals and health systems such as Henry Ford Health and Michigan Medicine.
Do they offer local SEO?
Their healthcare services include hyper-local digital marketing but do not name SEO or local SEO. Practices wanting an SEO retainer should confirm scope directly.
What kind of dental organisation fits them best?
Their record with health systems and franchise brands such as Chick-fil-A and Papa Johns suggests the best fit is a DSO or large multi-location group needing brand, media and location-level marketing.
What healthcare results have they published?
For Henry Ford Health System, their LiveUP referral app doubled referrals and generated millions of dollars in trackable appointment revenue in its first year.
Who runs the agency?
Dan Cobb, who co-founded the agency with Krista Cobb in 1992, is chief executive. He teaches marketing at several Michigan universities and writes for the Forbes Agency Council.
Reviews of Daniel Brian Advertising
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