DANTOA Reviews & Agency Profile

About DANTOA

DANTOA marketing s.r.o. is a performance marketing agency based in Prague 3, Zizkov, with company ID 04796004. Martin Tuma is founder and managing director, and he has led the agency personally since 2012, when he began running PPC campaigns. Tuma and Ondrej Dyrka moved from freelance work into a joint agency, which in 2022 employed 13 people and kept a deliberately small roster of 30 to 50 clients. Campaigns they managed produced 362 million CZK in client revenue in 2021.

The agency's background is mostly e-commerce, affiliate and lead generation. It has since built separate industry pages, and dental practices are one of twelve sectors it targets. DANTOA sells paid advertising, not organic SEO. Its dental offer covers Google search ads for local terms, Google Maps and local campaigns, Performance Max, YouTube and display, Seznam Sklik, and Meta ads on Facebook and Instagram, including lead forms that allow booking inside the app. Remarketing targets visitors who looked at a treatment page but did not book. Campaigns are split by treatment type, such as prevention, aesthetics, implants, surgery and emergency care, and budgets are raised ahead of seasonal peaks.

The process has four stages: analysis of services, location, competitors and seasonality; platform setup; weekly optimisation with ad copy testing and budget shifts; and monthly reporting with analysis of booking quality and return on spend. Call tracking and online booking are part of the setup. The agency optimises for enquiries and return on investment rather than click-through rate.

Pricing for dental practices is published, which is unusual. Management fees, excluding ad spend, are 4,900 CZK a month for one platform, 9,900 CZK for Google and Facebook, 19,900 CZK for Google, Meta and Sklik, and from 39,000 CZK for a full multi-channel package with a dedicated account manager. Account setup costs 5,900 CZK, consultations 1,900 CZK an hour, and a PPC audit is free for new clients. There is no long-term contract, notice is one month, and the practice keeps ownership of its ad accounts.

The published proof comes from retail rather than dentistry. Named clients include Econea, Prumex, Galsari, ForstAgro and tvrzenaskla.eu, whose turnover rose by tens of percent at the same cost. A SensesColor case shows 3,186 leads at about 58 CZK each over 20 months. The dental page gives only average figures and a sample ROI calculation, not named practices. The fit is best for Czech or Slovak practices that want paid patient acquisition with clear monthly fees and want to keep control of their accounts.