Large Moscow agency with Yandex and Google SEO and published dental clinic results
About Demis Group
Demis Group is a Moscow digital agency that has worked in internet marketing since 2004, growing from a small web studio into a firm of about 700 staff. Its main office is in the Zoloto business centre on Zolotaya Street, and it covers St Petersburg, Nizhny Novgorod, Voronezh, Kazan, Yekaterinburg, Novosibirsk and other Russian cities. Grigory Polkan is general director. More than 3,000 projects run on its subscription service.
Search work is built for Yandex as much as Google. The agency is a certified Yandex partner for Direct, Metrica and media advertising, and a certified partner of 1C-Bitrix, Roistat, Calltouch and VK. Its SEO packages now include basic optimisation for AI answers, and it sells separate GEO, search reputation management, online reputation management, contextual advertising, SMM and outsourced marketer services. Medicine is one of its named industry specialisms, alongside e-commerce, manufacturing, construction, logistics and real estate.
Its medical method starts from the idea that traffic is not the same as booked appointments. Projects expand site structure with pages for each treatment and implant type, add doctor profiles with credentials, prices, guarantees and clinical cases, rework forms and trust blocks such as licences and video reviews, track calls and lead quality, and judge results on cost per patient rather than cost per lead. Keyword clustering is done with an in-house tool. The agency also publishes guidance on Russian advertising rules for medical services.
Dental results are published in detail. For BrainMark Dental Studio, search visits rose from 211 in December 2020 to 1,355 in August 2022, monthly phone-click conversions went from 2 to 65, and Instagram ads brought 574 applications in two months. UniverStom, a St Petersburg implant centre, went from 54 to 99 percent search visibility and reached 131 leads a month. For the Institute of Basal Implantation, cost per lead fell from 3,903 to 1,806 roubles while conversion rose from 0.63 to 2.26 percent. A regional family clinic network moved from 38 to 92 appointment forms a month, and a Voronezh multidisciplinary centre with a dental department saw organic traffic rise 1.75 times and online bookings 263 percent between May 2023 and January 2025.
The agency took first place in the Runet Rating for SEO, along with Workspace, Ruward, Adindex and Silver Mercury placings. SEO starts at roughly 45,000 roubles, with first-month discounts for new clients, and service costs are fixed in the contract for 12 to 24 months. Clients follow progress in an online personal account, and the company gives legal financial guarantees for its obligations. The offer is aimed at the Russian market, so it suits clinics that need Yandex visibility.
Demis Group's Website
Demis Group at a Glance
| Founded | 2004 |
|---|---|
| Team size | About 700 employees |
| Headquarters | Moscow, Russia |
| Other offices | Service coverage for St Petersburg, Nizhny Novgorod, Tambov, Voronezh, Tula, Novosibirsk, Yekaterinburg, Samara, Rostov-on-Don, Kazan (addresses not published) |
| Leadership | Grigory Polkan (General Director) |
| Languages | Russian |
| Pricing | SEO from about 45,171 RUB (promotional price 31,620 RUB); SERM from 81,500 RUB; SMM from 182,000 RUB; contextual advertising from 100,000 RUB; ORM from 140,000 RUB. First-month discounts for new clients. |
| Contracts & reporting | Service costs fixed in the contract for 12 to 24 months; online personal account for tracking; legal financial guarantees provided; sample contract published. |
| Tools & partnerships | Yandex certified agency (Direct, Metrica, media); 1C-Bitrix partner; Roistat partner; Calltouch partner; VK certified agency; Brand Analytics; ARDA member; in-house keyword clusterer |
Dental Marketing Services
- Yandex and Google SEO
- site restructuring around treatment and implant pages
- doctor profiles and trust blocks
- conversion and form redesign
- call tracking and lead quality control
- Yandex Direct and contextual advertising
- SMM and targeted social ads
- search reputation management
- GEO/AEO for AI answers
Practice Types They Work With
- General dentistry
- dental implants
- multidisciplinary clinics with dental departments
- clinic networks
Dental Clients & Results
- BrainMark Dental Studio: search visits 211 to 1,355 a month, phone-click conversions 2 to 65 a month (Dec 2020-Aug 2022)
- BrainMark Dental Studio: 574 Instagram applications (first 2 months)
- UniverStom: visibility 54 to 99 percent, 131 leads a month
- Institute of Basal Implantation: cost per lead 3,903 to 1,806 RUB, conversion 0.63 to 2.26 percent
- Regional family clinic network: appointment forms 38 to 92 a month, traffic 79,000 visits a month (delivered Jan 2022)
- Voronezh multidisciplinary medical centre: organic traffic up 1.75x, online bookings up 263 percent, calls up 2.1x (May 2023-Jan 2025)
Dental Practices They Have Worked With
- BrainMark Dental Studio
- UniverStom
- Institute of Basal Implantation (IBI)
Why Dentists Choose Demis Group
- In business since 2004
- Yandex and Google SEO
- Medical clients in portfolio
Key Strengths
- Groups keywords with its in-house Clusterizer tool to rebuild clinic site structure
- Reworks homepage offers and booking forms to lift appointment requests
Awards & Recognition
- Runet Rating 1st place SEO
- Workspace 1st Best SEO companies
- Silver Mercury Regions gold and bronze
- Ruward Award winner
- Tagline Awards winner
- Adindex 2025 8th Best SMM agencies
How the DSA Score Breaks Down
Points earned: 50.1 of 100 (profile 47 × 0.8 + client feedback 12.5). DSA Score: 90/100
What Clients Say About Demis Group
- 2 on review sites
- 4 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Dental website design 2
- Communication & responsiveness 1
- Value for money 1
In ShortLarge corporate clients praise reliability, professionalism, teamwork and SEO results.
Hired the agency for SEO and says the site reached top search positions, with a simpler redesign plus online payment and an app.
See it on yandex.comOrdered a turnkey website and praises the modern design, convenient navigation and SEO, saying it helps attract clients.
See it on yandex.comД.С. Петухов says the results of working with Demis Group met expectations.
See it on demis.ruShow 3 more client reviews
- Е.Ю. Бессонов says Demis Group has optimized and promoted their projects for over four years. Agency website, 14.05.2018
- Е.В. Симонова says working with Demis Group feels like working as one team. Agency website, 14.05.2018
- Я.Е. Катанаева thanks Demis Group for professionalism and prompt service. Agency website, 08.02.2024
Where Demis Group Is Listed
Questions Dentists Ask About Demis Group
Has Demis Group worked with dental clinics?
Yes. Published cases include BrainMark Dental Studio, the St Petersburg implant centre UniverStom and the Institute of Basal Implantation, all with figures on traffic, leads or cost per lead.
Do they optimise for Yandex or Google?
Both. They are a certified Yandex agency for Direct and Metrica and run SEO for Yandex and Google, plus GEO work for AI answers.
How do they measure success for clinics?
Their aim is booked patients rather than raw traffic. They use call tracking, lead quality checks and cost per patient instead of cost per lead.
How much does SEO cost and how long is the contract?
SEO starts at about 45,000 roubles, with first-month discounts for new clients. Prices are fixed in the contract for 12 to 24 months.
Can they help with medical advertising compliance?
They publish guidance on Russian advertising requirements for medical services and note legal and platform restrictions in their medical marketing articles.
Reviews of Demis Group
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