Dental Focus Reviews & Agency Profile

About Dental Focus

Dental Focus is a UK web design and marketing business that works only for dentists. It trades through Sucofocus Limited, company number 4946613, and through Dental Focus LLC in Doha, Qatar. The UK team is based in Croydon and uses a London phone number. In Australia it operates from Melbourne as DF Marketing Pty Ltd, launched in May 2018.

Krishan Joshi founded the business in 2001 while studying accounting and finance at the London School of Economics. His first site was for his father's hospital clinic in restorative dentistry and oncology, which later became the Mouth Cancer Foundation. Dr Vinod Joshi founded that charity in 2004, and Krishan is co-founder and treasurer. His sister, Dr Geeta Perks, a practising dentist in Melbourne, is Director for Australia. The UK team includes Maddy Whitford as Head of Operations and Naz Haque as Head of Search Marketing, along with search, website and client managers. The first practice client, Dr Manny Vasant MBE, joined in 2002. Dentistry magazine named Krishan fourth on its Top 50 influential list in 2011.

Search work is sold next to website builds. Sites are hand-coded in HTML and CSS rather than built from templates. The firm offers SEO and answer engine optimisation, social media, monthly content and treatment videos. A Client Service Plan covers UK hosting, SSL, backups, security monitoring, updates and compliance changes. In Australia, sites are written to meet AHPRA advertising rules. Practices keep ownership of their domain, content and SEO work. A 2014 case study on Smile Studio London describes a new brand identity and at least five blog posts a week aimed at whitening searches, though it gives no ranking figures.

The client base runs from single-surgery dentists to specialist and group practices. Named sites include Bourne Dental, The Dental Implant Clinic, Pall Mall Dental, The Welbeck Clinic, Liverpool Smile Studio, Leeds City Dentalcare and Chingford Smile & Orthodontic Studio. Testimonials come from Laffan Dental Care, Queens Gate Orthodontics, Ashlow Orthodontics, Mouth Dental and New Park House Dental. One partner practice, Naidu & Naidu, has stayed with the firm for over 20 years. Clients often praise named account staff for quick replies and for website and SEO work. One practice reached first place on Google within a few months. The firm is rated 5.0 on Google from 199 reviews.

The company has built more than 1,000 websites and helped over 5,000 dentists. It has wins and shortlistings at The Dentistry Awards and Private Dentistry Awards in 2024 and 2025. No prices are published; the firm offers a free consultation and publishes a refund policy.