Niigata web studio's dental-only brand, accepting one clinic per area for SEO
About Dental Style (D-Style)
Dental Style is the dental clinic web service of D-Style, a small design company in Higashi-ku, Niigata City. D-Style was founded in January 2001 by its representative, Masao Kawabata, and launched the Dental Style brand in March 2009 after several years of dental-related projects, including a blog called Dental-Connect started in 2006 and the Mushibazero.jp site in 2008. Besides websites, the company does graphic design, 3D CG, illustration, print and video work.
The core offer is custom-built clinic websites. The studio does not use templates, so each design is drawn to fit the clinic's image and message, with clear navigation and smartphone display. Around the build it handles domain registration, server setup, blog setup, logos and printed items such as posters, member cards, recall postcards and pamphlets. After launch it posts news, swaps photos and edits content under a maintenance plan, and it will also take over sites built by other firms.
SEO is tied to a strict territory rule. Because most clinic sites target searches that combine a local area name with words for dentist, the studio will only work for one clinic in each area, so its own clients never compete for the same phrases. Some municipalities are closed to new orders as a result, while prefectures such as Hokkaido, Yamanashi and Nagano were open. For dentists about to open a practice, the studio suggests starting a placeholder page and early SEO up to 12 months before opening, since rankings take time to build.
The portfolio has 61 projects from Iwate to Okinawa. Niigata names include Tokimeki Family Dental and Orthodontics, Otake Orthodontic Clinic in Nagaoka and Nakakido Dental in Higashi-ku. Elsewhere it includes Otemachi Asahi Dental in Tokyo, Kimijima Dental and Oral Surgery Clinic in Saitama, Kohara Orthodontics in Toyama, Clover Kids Dental in Aichi and T-Smile Orthodontics in Hiroshima. The mix covers general, paediatric, orthodontic, denture and oral surgery practices, nearly all of them single-site clinics.
Pricing is published in detail. A new site or full renewal of up to five pages costs 132,000 yen including tax, responsive smartphone support adds 33,000 yen, and base SEO for two keywords starts at 33,000 yen for new sites or 88,000 yen for existing ones. A maintenance contract is required: the Basic plan is 6,600 yen a month and the Power plan 13,200 yen, billed every six months in advance by bank debit. Builds must finish within three months.
Dental Style (D-Style)'s Dental SEO Page
Dental Style (D-Style) at a Glance
| Founded | 2001 |
|---|---|
| Headquarters | Higashi-ku, Niigata City, Niigata, Japan |
| Leadership | Masao Kawabata (Representative) |
| Languages | Japanese |
| Pricing | New site or renewal up to 5 pages 132,000 yen incl. tax; responsive support +33,000 yen; dedicated smartphone site +88,000 yen; SEO base fee for 2 keywords from 33,000 yen (new site) or 88,000 yen (existing site); maintenance Basic 6,600 yen/month or Power 13,200 yen/month; extra pages from 8,250 yen; logo from 33,000 yen. |
| Contracts & reporting | Maintenance contract required, billed per half-year in advance by bank debit; cancellation notice by June or December; maximum production period 3 months; free estimates; one clinic accepted per area. |
| Tools & partnerships | WordPress (setup option) |
Dental Marketing Services
- Custom dental clinic website design
- smartphone and responsive sites
- SEO for area plus dentist keywords
- SEM
- domain and server setup
- blog setup
- site maintenance and updates
- takeover of sites built by others
- websites for new clinic openings with pre-opening SEO
- logo design
- print items such as posters, member cards, recall postcards and pamphlets
Practice Types They Work With
- general dentistry
- orthodontics
- pediatric dentistry
- oral surgery
- dentures
Dental Clients & Results
Dental Practices They Have Worked With
- Tokimeki Family Dental and Orthodontics
- Otake Orthodontic Clinic
- Nakakido Dental
- Yamazaki Dental Clinic
- Shimizu Dental Clinic
- Tanaka Dental Clinic
- Otemachi Asahi Dental
- Kimijima Dental and Oral Surgery Clinic
- Kohara Orthodontics
- Clover Kids Dental
- T-Smile Orthodontics
- Sakuranomori Dental Clinic
Why Dentists Choose Dental Style (D-Style)
- Dental-only website brand launched in March 2009
- Works page lists about 60 dental clinic sites
- Several Niigata clients, including Nakakido Dental in Higashi-ku
- Guide page for dentists opening a new clinic
- SEO and updates continue after the site goes live
Key Strengths
- Takes one clinic per area to avoid working for competing practices
- Advises clinics on SEO and SEM to avoid competing for crowded keywords
- Offers logo and pamphlet design for consistent clinic branding
How the DSA Score Breaks Down
Points earned: 29.6 of 100 (profile 37 × 0.8 + client feedback 0). DSA Score: 86/100
Where Dental Style (D-Style) Is Listed
Questions Dentists Ask About Dental Style (D-Style)
Will Dental Style also work for a competing clinic near me?
No. The studio accepts website and SEO work from only one dental clinic per area so that its clients do not compete for the same local search terms.
How much does a basic clinic website cost?
A new site of up to five pages is 132,000 yen including tax, with 33,000 yen added for responsive smartphone support. SEO for two keywords starts at 33,000 yen on a new build.
Is a maintenance contract required?
Yes. Sites require a maintenance plan, either Basic at 6,600 yen a month or Power at 13,200 yen a month, billed every six months in advance.
Can they help before my clinic opens?
Yes. They recommend publishing a placeholder page and starting SEO up to 12 months before opening, while the full site is built within the usual three months.
What kinds of clinics have they built sites for?
The portfolio has 61 projects including general, paediatric, orthodontic, denture and oral surgery clinics across Japan, with several in Niigata Prefecture.
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