Dental consultancy combining marketing, location strategy, clinic build and compliance support
About Dentistry 360
Dentistry 360 is a UK consultancy that works only with dental practices. Its address is Pentax House, South Harrow, in north-west London. The firm is a growth partner rather than a pure marketing agency. Its services span digital marketing, market research and site selection, clinic design and build, start-up support, growth consulting and outsourced call handling. It serves single-site practices, multisite groups and new start-ups.
The founder is Sanjeiv Asokan. He has grown dental clinics in the UK and Norway, holds an MSc in Engineering Business Management and previously worked at the Kaizen Institute Western Europe. Sharmali Sivakanesan is co-founder and partner, and Dr Malavi Sivakanesan is a partner, dentist and compliance lead. Its leaders are ex-Big Four and Tier 1 consultants. The published team is sizeable and includes a head of marketing, a PPC specialist, a web developer, a graphic designer, social media and content staff, finance staff and a call-centre team.
On marketing, the firm offers SEO aimed at dental treatment searches, PPC managed within a set budget, social media, branding, content and websites built with GDC requirements in mind. It also supports dental CRM set-up and lead tracking. Its method starts with consulting: market, pricing and financial analysis come before campaigns. It measures success by linking marketing spend to margins and long-term profit, not just lead counts. Growth consulting uses Kaizen and Hoshin Kanri methods and five-year plans with KPIs. Outsourced support covers call handling, appointment booking and lead management, with integration into practice software.
It has three testimonials, identified by role and town rather than practice name. A CFO at a practice in Eccleshall praises clear reporting on ad spend. An operations manager in Bournemouth credits the firm with handling a new clinic, from site search and builders to equipment and CQC compliance. A sales lead at Complete Smiles in Harrow gets steady daily leads and clinics booked before opening. The founder's work is linked to the Complete Smiles brand. There are no independent reviews.
The firm is a fit for owners opening or expanding practices who want marketing tied to location choice, build, staffing and compliance. No prices are published; rates are affordable, and a free discovery call is offered.
Dentistry 360's Dental SEO Page
Dentistry 360 at a Glance
| Headquarters | South Harrow, London, England, UK |
|---|---|
| Leadership | Sanjeiv Asokan (Founder); Sharmali Sivakanesan (Co-Founder and Partner); Dr Malavi Sivakanesan (Partner, Dentist and Compliance Officer); Mylvaganam A. (Partner, Financial Modelling and Accounts); Mahesh P. (Head of Marketing) |
| Languages | English |
| Pricing | No prices published; affordable rates. Free discovery call offered. |
| Tools & partnerships | Kaizen; Hoshin Kanri; dental CRM and practice software integration |
Dental Marketing Services
- Dental SEO
- PPC
- social media management
- branding
- GDC-aware website design
- content creation
- dental CRM support and lead tracking
- financial modelling and pricing strategy
- market research and location strategy
- clinic design and build
- start-up and recruitment support
- CQC and GDC compliance support
- outsourced call handling and appointment booking
Practice Types They Work With
- cosmetic
- DSOs/multi-location
Dental Clients & Results
Dental Practices They Have Worked With
- Complete Smiles
Why Dentists Choose Dentistry 360
- Dental-only focus
- Pricing and financial modelling
- GDC-aware websites
- SEO and PPC together
- Based in London
Key Strengths
- Builds dental websites designed to meet General Dental Council rules
- Runs SEO and PPC together for cosmetic and emergency dental enquiries
- Models practice finances and pricing alongside marketing plans
- Shapes patient acquisition strategy and branding for dental practices
How the DSA Score Breaks Down
Points earned: 13.6 of 100 (profile 17 × 0.8 + client feedback 0). DSA Score: 83/100
Where Dentistry 360 Is Listed
Questions Dentists Ask About Dentistry 360
Is Dentistry 360 only a marketing agency?
No. It also offers location research, clinic design and build, recruitment, compliance support, growth consulting and outsourced call handling alongside SEO, PPC and websites.
Who founded it?
Sanjeiv Asokan founded the firm. He has grown dental clinics in the UK and Norway and previously worked at the Kaizen Institute Western Europe.
Are their websites compliant with UK dental rules?
Yes. Its websites are designed to meet GDC requirements. Dr Malavi Sivakanesan, a dentist, is its compliance lead.
How do they measure results?
They track the full patient journey and link marketing spend to margins and return on investment, not only to lead numbers.
What does it cost?
No prices are published. A free discovery or strategy call is offered to scope the work.
Reviews of Dentistry 360
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